FACTORS AFFECTING RETENTION OF DAILY OPERATORS IN AUTO PARTS INDUSTRY DURING COVID-19 PANDEMIC, AMATA NAKORN INDUSTRIAL ESTATE CHONBURI

Abstract

            This research aimed to study: 1) the demographic factors, 2) the retention factors, 3) the retention level, 4) the relationship between demographic factors and the retention, and 5) the relationship between the retention factors of employees and the retention of daily operators in the auto parts industry in Amata City Chonburi during the COVID-19 pandemic. The sample group using the accidental sampling, 400 daily operators in Auto Parts Industry during COVID-19 Pandemic Amata City Chonburi were used. Using the questionnaire 5 level Likert scale.

            The research results were found as follows: 1) The demographic factors of daily operators in the auto parts industry in Amata City Chonburi during the COVID-19 pandemic were male and female in a similar ratio. Most of them were less than 25 years and married. Their education was between secondary and vocational level. They had 1 to 3 years of work experience and earned from 15,000 to 20,000 baht monthly, 2) The retention factors of daily operators in the auto parts industry in Amata City Chonburi during the COVID-19 pandemic were in the middle level, 3) The retention level of daily operators in the auto parts industry in Amata City Chonburi during the COVID-19 pandemic was in the middle level, 4) The difference of demographic factors did not affect the daily operators’ retention significantly, and 5) The retention factors in psychological engagement and job satisfaction effected the retention of daily operators in the auto parts industry in Amata City Chonburi during the COVID-19 pandemic. Coefficient was statistically significant at the .01 level.