SOCIAL NETWORK, INSTITUTIONAL ENVIRONMENT AND ORGANIZATIONAL LEGITIMACY OF SPORTS ASSOCIATION IN JIANGSU PROVINCE IN CHINA
Keywords:
social network, organizational legitimacy, institutional environment, sports associationAbstract
The purpose of this study were explored on legitimacy of sports associations as: 1) The impact of network size, 2) The impact of network heterogeneity, 3) The regulatory role of institutional environment between network size and legitimacy, and 4) The regulatory role of institutional environment between network heterogeneity and legitimacy. This study conducted a large sample questionnaire survey of 626 municipal sports associations in Jiangsu Province, adopted the simple random sampling method, and finally selected 244 valid research data of questionnaires. Statistical software was used for empirical analysis of the data, and descriptive statistical analysis, Pearson correlation analysis, factor analysis and multiple linear regression analysis were used. The results show that most of the hypotheses proposed in this study are supported. The main conclusions include: The larger network size is conducive to the acquisition and maintenance of organizational legitimacy of sports associations, network heterogeneity has a positive impact on the realization of regulatory legitimacy and normative legitimacy. Institutional environment is conducive to strengthening the organizational legitimacy, and institutional environment positively regulates the impact of network size on regulatory legitimacy and normative legitimacy. Institutional environment reversely moderates the impact of network heterogeneity on organizational legitimacy.
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