DIGITAL MARKETING STRATEGIES FOR HEALTH AND BEAUTY BUSINESS ENTREPRENEURS AFTER COVID-19 BECAME AN ENDEMIC DISEASE

Abstract

            This article aims to study digital marketing strategies of health and beauty entrepreneurs in the metaverse era which is modern and can reach the target group or consumers effectively after COVID-19 is only an endemic disease and reduce the intensity of social measures. The author points out the importance and connection between health and beauty businesses and digital marketing in the Metaverse era. The result showed that the Metaverse era is a combination of technology in the virtual world that creates a real-world environment and technology together in an avatar. Applying virtual marketing strategies for health and beauty businesses will be able to create experience and value for customers and feeling with an experience that for real in parallel with the implementation of modern digital marketing strategies focuses on search engine optimization, marketing on social media in conjunction with digital advertising, pay-per-click advertising, content marketing or marketing on a website that is constantly being updated and developed, email marketing, communicate with customers, making videos that can be communicated directly to customers, online PR and attraction marketing.