THE DEVELOPMENT OF CULTURAL TOURISM IN WISET CHAI CHAN MARKET COMMUNITY, ANG THONG PROVINCE

Abstract

            The research aimed to: 1) study the cultural identities of Wiset Chai Chan market community, 2) study the cultural tourism potential of the community, and  3) propose the cultural tourism developmental model of the community. The methodology used in this research were case study content analysis focused in unique case orientation in order to get in depth data then present the results in style of descriptive analysis. The in-depth interviewing and focus group were also conducted with the 23 key informants.   

            The research findings suggested 1) cultural identities of Wiset Chai chan market community included lifestyles cultural identity, trading cultural identity, and multi-cultural identity, 2) the cultural tourism potential, as a whole, consisted of tourists attraction potential, tourism support potential, and management potential, 3) the cultural tourism developmental model was presented as “CODI MODEL” with 4 components: 1) Creative Tourism, 2) Offensive Marketing, 3) Developmental Conservation, and 4) Integrated Networking. The evaluation of the cultural tourism developmental model of Wiset Chai Chan market community was standard and contributed to the possibility, accuracy, and clearly coverage.