THE POTENTIALS OF WAT RACHA COMMUNITY TO DEVELOP INTEGRATED SUSTAINABLE CREATIVE TOURISM WITH INNOVATION, BASED ON SUFFICIENCY ECONOMY

Abstract

            This qualitative research aims to the Potentials of Watracha Community to Develop Integrated Sustainable Creatives Tourism with Innovation, Based on Sufficiency Economy. The researcher will select a purposive 32 sampling from 4 groups of informants, government and Private sector, agencies citizens and tourists. The research instruments were in-depth structured interview, with a precision value .90. The data method was Triangulation and content analysis, and SWOT analysis, TOWS Matrix synthesis, which will present the results of the study using Descriptive Analysis.

            The results, the Potentials of Watracha Community to Develop Integrated Sustainable Creatives Tourism with Innovation, based on Sufficiency Economy, the physical characteristics of the community, potential for tourism resources of the community, Sustainable resource management of the Watracha community, Community participation potential Tourists and stakeholders of the Wat Racha community and activity potential Learning and cultivating awareness of the Watracha community. It is appropriate to organize creative tourism with innovation based on the sufficiency economy in the community. Because there are tourism resources that can be developed into creative tourism destinations. In addition, the community has a strategic plan for organizing community tourism. It is also possible to organize a One Day Trip to visit the Watracha community.