BUSINESS MANAGEMENT IN SMART FARMING FOR SUCCESS

Abstract

         This study aimed to explore the processes, success factors, and knowledge development related to becoming a successful smart farmer in Chanthaburi Province. The samples, selected purposively for in-depth interviews, consisted of three entrepreneurs managing smart farm businesses. The data collection tool was a structured interview, and the information was gathered until saturation was reached. Data analysis employed document analysis methods.
            The findings revealed that planning should prioritize market-driven production. Organizational management needed to adhere to standards, including having clear production plans and consistent monitoring. Leaders were advised to perceive value in all aspects of the business and generate additional worth, continuously seeking new knowledge, being aware of weather conditions, and other factors pertinent to their profession. Cost control strategies suggested minimizing production costs by applying the Principles of Sufficiency Economy in farming along with considering the Bio-Circular-Green (BCG) economy in production. Leaders were expected to possess all the qualities of smart farmers, with sustainability being a primary focus.