A COMPARATIVE STUDY OF SATISFACTION IN PARTICIPATION OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN AMATA CITY INDUSTRIAL ESTATE, CHONBURI PROVINCE

Abstract

            This quantitative research aimed to compare the satisfaction levels of residents participating in corporate social responsibility (CSR) projects or activities conducted by the Amata Group within the Amata City Industrial Estate, Chonburi Province. The population consisted of residents living in proximity to the Amata City Industrial Estate, which spanned the districts of Mueang Chonburi, Phan Thong, Bang Pakong, Phanat Nikhom, and Khlong Pho. A sampling method was employed to select participants; consequently, 50% of the extended area was sampled, yielding 200 participants from the following sub-districts: Khlong Tamru, Don Hua Lo, Koh Loi, Bang Hak, Ban Kao, Phan Thong, and Bang Nang. An additional 200 participants were selected from the current administrative areas, including Nong Mai Daeng, Map Pong, Na Pradu, Nong Khakha, Bang Phueng, Nong Tamlung, and Khlong Ban Pho sub-districts. However, during the data collection process, the final sample size exceeded the initial target, resulting in a total of 695 respondents obtained through a multi-stage sampling method. Data were collected using questionnaires. Statistical analyses included frequency, percentage, mean, standard deviation, independent samples t test, F tests, and one-way ANOVA. When significant differences were identified, pairwise comparisons of means were conducted using the LSD method. The results indicated that respondents of varying ages, educational levels, and primary occupations exhibited differing levels of satisfaction regarding participation in social responsibility activities.