พฤติกรรมการเลือกการท่องเที่ยวโดยชุมชนของนักท่องเที่ยวเจเนอเรชัน Z ในเกาะเกร็ด จังหวัดนนทบุรี: มุมมองเชิงแนวคิดและการวิเคราะห์เชิงทฤษฎี

Anuttaree Chotsuppawat; Kanokkarn Kaewnuch

Authors

Anuttaree Chotsuppawat Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration
Kanokkarn Kaewnuch Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration

Keywords:

Community-Based Tourism; Generation Z Tourists; Tourist Behavior

Abstract

This academic article analyzes Generation Z tourists’ selection of community-based tourism in Ko Kret, Nonthaburi Province. It synthesizes concepts and related studies on community-based tourism, destination image, tourist experience, perceived value, and digital media influence. Using conceptual analysis and a focused literature review, the article develops a theoretical model explaining how contemporary young tourists make destination choices. The analysis indicates that experiential authenticity, community participation, destination image aligned with local identity, and user-generated digital content significantly shape perceived value and behavioral intention. The article proposes an “experience-value interaction” framework and provides strategic implications for strengthening community-based tourism development in ways that are consistent with the travel behavior of Generation Z.

Author Biographies

Anuttaree Chotsuppawat, Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration

Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration

Kanokkarn Kaewnuch, Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration

Master of Management, Tourism and Hospitality Management, Graduate School of Tourism Management, National Institute of Development Administration

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