ORGANIZATIONAL MANAGEMENT FOR ENHANCING COMPETITIVE ADVANTAGE: THE STRATEGIC ROLE OF INNOVATION AND DIGITAL TRANSFORMATION IN ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS (SDGs)
Keywords:
Organizational Management, Competitive Advantage, Sustainable Development Goals (SDGs)Abstract
Despite growing scholarly attention to innovation and digital transformation as sources of competitive advantage, how organizations simultaneously leverage these forces to advance the Sustainable Development Goals (SDGs) remains empirically underexplored. This article examines how innovation and digital transformation help address this gap. Grounded in dynamic capabilities theory and complemented by frameworks of organizational innovation, digital agility, and SDGs-aligned management, the study analyzes eight case studies purposively selected to represent diverse national contexts and organizational types across Thailand, Japan, South Korea, Singapore, Finland, and Australia, were analyzed through cross-case synthesis, revealing consistent patterns linking innovation capabilities and digital maturity to both competitive outcomes and SDG progress. Organizations characterized by visionary leadership, adaptive governance, and SDG-embedded organizational cultures demonstrate a higher capacity to translate these capabilities into sustained competitive advantage. The article proposes an integrative framework positioning innovation and digital transformation as dual engines for competitiveness and SDG attainment, with practical guidance for leaders and scholars navigating an increasingly complex global economy.
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