NEEDS ANALYSIS ON CONTENTS AND ENGLISH LANGUAGE SKILLS  FOR WRITING ENGLISH FOR AIRLINE BUSINESS TEXTBOOK

Bair Pittpunt

Authors

Bair Pittpunt Bachelor of Arts, English, Faculty of Humanities and Social Sciences, Thaksin University

Keywords:

Needs Analysis, Content and Language Integrated Learning, English for Airline Business

Abstract

This study aimed to investigate stakeholders’ needs regarding content and English language skills based on the Content and Language Integrated Learning (CLIL) framework for designing and developing an English for Airline Business textbook. A mixed-methods approach was employed to explore these needs. The participants consisted of 20 university students and 20 airline employees. Three research instruments, namely a questionnaire, a reflective writing form, and semi-structured interviews, were used for data collection. Quantitative data were analyzed using statistical software, while qualitative data were analyzed through thematic analysis to identify emerging themes.
The findings revealed the topics and English language skills that should be included in the English for Airline Business textbook. Regarding content, the most needed topics were: 1) cultural content, including knowledge of do’s and don’ts in international cultures, and 2) essential norms of different cultures. In terms of English language skills, the most needed skills were: 1) listening to different English accents in conversations between airline staff and passengers, and 2) listening to announcements delivered in various English accents. This study provides practical guidelines for developing English for Airline Business textbooks that effectively meet stakeholders’ needs. Furthermore, the findings contribute to a deeper understanding of the required content and English language skills, which may assist practitioners in higher education in designing appropriate content and learning activities for English language courses, airline-related courses, and cooperative education programs.

Author Biography

Bair Pittpunt, Bachelor of Arts, English, Faculty of Humanities and Social Sciences, Thaksin University

Bachelor of Arts, English, Faculty of Humanities and Social Sciences, Thaksin University

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