Sripatum Chonburi Academic Journal

TRANSFORMATIONAL LEADERSHIP OF ADMINISTRATORS THAT AFFECTS LEARNING ORGANIZATION OF EDUCATIONAL INSTITUTIONS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHACHOENGSAO

2024-04-05T12:42:46+07:00

The objectives of this study were to study 1) the transformational leadership level of the administrators, 2) the level of learning organization of educational institutions, 3) the relationship between transformational leadership of administrators and learning organization of educational institutions, and 4) the transformational leadership affecting learning organization of educational institutions. The research samples obtained by multiple-stage sampling method were 302 teachers under the Secondary Educational Service Area Office Chachoengsao in Academic Year 2022. Questionnaire was used as a research tool to collect data, which were later analyzed by percentage, mean, standard deviation, Pearson's Correlation Coefficient, and Multiple Regression Analysis using the Stepwise method.
It was found, as follows: 1) Transformational leadership of administrators, overall and in each aspect, was at a high level, ranged from the highest to the lowest average: as inspiration, consideration of individualism, influence with ideology, and intellectual stimulation, respectively, 2) Learning organization, overall and in each aspect, had average at a high level, ranged from the highest to the lowest average: being well-rounded persons, having shared vision, learning as team, and system thinking, respectively, 3) Relationship between transformational leadership of administrators and learning organization of educational institutions had positive correlation at the highest level with level of statistical significance at .01, and 4) Transformational leadership of administrators in the aspects of inspiration, influence with ideology, and intellectual stimulation affected learning organization of educational institutions, which was predicted together at 64.30 percent and could be written as predictive equation in form of standard score Z'Y=.261 Z₃ +.339 Z₄ +.274 Z₁ .

MARKETING MIX FACTORS THAT INFLUENCE BUYERS TO CHOOSE BRAND-NAMED PURSES THROUGH ONLINE CHANNEL

2024-01-27T15:01:34+07:00

This study aimed to achieve the following objectives: 1) to examine marketing factors influencing the purchase of branded handbags, 2) to investigate online purchase decision-making for branded handbags among consumers, 3) to compare online purchase decision-making among consumers based on personal demographic data, and 4) to study market factors influencing online purchase decisions for branded handbags. The samples, selected through random sampling, consisted of 400 consumers who exhibited online purchasing behaviors of branded handbags. Data collection utilized online an questionnaire. Statistical analyses included descriptive statistics such as frequency, percentage, mean, and standard deviation, as well as inferential statistics including t tests (Independent Samples), F tests, and One-Way ANOVA. When encountering significant differences in the mean values among groups, statistical comparisons were performed using the Least-Significant Difference (LSD) method and Multiple Regression Analysis (Enter method).
The research findings revealed statistically significant associations between market factors related to perceptions of online retailers of branded handbags and consumer purchase decisions through online channels. Moreover, differences in purchase decision-making were observed across gender, age, educational level, occupation, and average monthly income levels. The marketing mix factors concerning products, price, location, and promotional strategies affected the online purchasing decision at the .05 level of statistical significance.

A DEVELOPMENT OF LAW CONCERNING ON PENALTIES UNDER THE COSMETIC ACT B.E. 2558 (2015)

2024-03-30T08:23:21+07:00

This research aims to study the defining offense that is punishable by imprisonment not exceeding one year and can be fined, problems of not reporting adverse events regarding dangerous cosmetics and problems of determining the criteria for recalling the unsafe cosmetics or fake cosmetics according to the Cosmetics Act, B.E. 2558 (2015) Using document research methods by studying, researching and analyzing information from books, articles, research and related legal provisions. By studying and comparing with the principles of international law, foreign law and principles of Thai law. After that analyzed and summarize the results and suggest guidelines and measures to solve such problems.
From the study, it was found that the Cosmetics Act. B.E. 2558 (2015), Section 90, determining for offense that is punishable by a fine, or offense having punishment of imprisonment for not over one year, can be fined, caused the problems that offender is not afraid of punishment prescribed by laws because these offenses can be fined, for example, the cases of offense of producing for selling, or importing for selling, having hire contract for production or selling unsafe cosmetics when the cosmetics are used, or counterfeit cosmetics under Section 72 and Section 75 which have punishment of imprisonment for not exceeding one year can be fined. Furthermore, the problems of not reporting adverse events regarding dangerous cosmetics and problems of determining the criteria for recalling the unsafe, or fake cosmetics, the Cosmetics Act, B.E. 2558 (2015) does not prescribe the basis of offense. Therefore it needs to use the provisions of the Consumer Protection Act (No. 4), B.E. 2562 (2019), Section 56/3, determining that the punishment is imprisonment for not exceeding one year, or paying a fine of not exceeding two hundred thousand Baht, or both, which is the offense that can be fined, according to the Consumer Protection Act, (No. 4), B.E. 2562 (2019), Section 62 and according to Section 29/7, there is determining that in case business operator finds or is notified according to Section 29/6, Second Paragraph, the person has duty to avert danger of goods or eliminate danger of the product, including correction, change, improving the product, or exchange of the goods, recalling the product and compensating for product price, collecting products out from market. In such case, it is found that it is not consistent with the specified aim to protect and prevent hazard to health or body. It cannot be included in the Consumer Protection Act (No. 4), B.E. 2562 (2019) like other products.
From the study, it is recommended that penalty should be prescribed under the Cosmetics Act, B.E. 2558 (2015), Section 90, so that there will not be including offenses that are punishable by imprisonment, or imprisonment and money fine, in order that there is no comparing and paying the fine. The definition of the words “severe adverse events” and “non-severe adverse events” should be defined and there should be defining of the period, in case the business operator notifies adverse events in delay. There should be defining of the criteria of recalling unsafe cosmetics or fake cosmetics. Such products should be classified according to the level of health risk and determine the period for carrying out the notification of recall of products and period of recalling and adding the provisions of offense regarding civil penalty and punitive damages to be used to remedy the damage to users or consumers of cosmetics specifically. Then it will help the Cosmetics Act, B.E. 2558 (2015) to be more effective.

LEGAL PROBLEMS AND OBSTACLES CONCERNING FINES PENALTY OF ADVERTISING MEDIA OFFENDERS

2024-04-01T09:30:10+07:00

The research aimed to enhance legal provisions concerning the imposition of penalties and fines on offenders in advertising, under the Consumer Protection Act, B.E. 2522 (1979), the Land Allocation Act, B.E. 2543 (2000), and the Liability for Damages Caused by Unsafe Products Act, B.E. 2551 (2008). Advertising entities were pivotal as key influencers in consumer purchasing decisions, necessitating a study of the merits and drawbacks of advertised products. Employing document research methods, data from various sources were collected and analyzed, including comparative analyses of relevant foreign laws and judicial precedents. Real societal cases are examined to maximize the study's effectiveness and relevance in the context of Thai society.
It was revealed that penalties prescribed for advertisers under Section 50 of the Consumer Protection Act B.E. 2522, amounting to half of the stipulated penalty, and Section 62, allowing for fines to be commuted, are disproportionate to the offenses committed. This inadequacy diminished the deterrent effect of legal penalties and renders advertised entities less apprehensive about potential repercussions. Additionally, imposed fines failed to align proportionally with accrued profits, posing further challenges.
From the study, it is recommended that the Land Allocation Act, B.E. 2543 (2000) and the Liability for Damages Caused by Unsafe Products Act, B.E. 2551 (2008) distinctly define liabilities. This specialized approach is deemed more appropriate than relying on the broad Consumer Protection Act B.E. 2522, which primarily safeguards consumers across all product categories. This differentiation acknowledges the specific obligations and financial burdens borne by land allocators and advertisers, respectively, thereby fostering a more equitable legal framework.

EFFECTS OF A SELF-CARE HEALTH PROGRAM FOR NEWLY DIAGNOSED HYPERTENSION PATIENTS ON KNOWLEDGE, ATTITUDE, AND SELF-CARE BEHAVIOR AT RATTAPHUM HOSPITAL, SONGKHLA PROVINCE

2024-06-19T10:18:05+07:00

A quasi-experimental group study was conducted to assess the effects of a hypertension self-care program on knowledge, attitude, and self-care behavior among patients newly diagnosed with hypertension. The samples, selected through purposive sampling, consisted of 70 newly diagnosed hypertension patients at the Hypertension Clinic at Rattaphum Hospital, Songkhla Province. Research instruments included a hypertension self-care program and a questionnaire assessing knowledge, attitude, and self-care behavior. Content validity was ensured by three qualified experts. The reliability of the questionnaire was confirmed with Cronbach's alpha coefficients of .84 for attitude and .81 for behavior. Knowledge items were analyzed using the Kuder-Richardson (KR-20) formula, yielding a coefficient of .71. Data analysis involved frequency, percentage, mean, standard deviation, and paired t test. The research findings were as follows:
1. The sample group demonstrated significantly higher mean scores in knowledge about hypertension after participating in the program (Mean=10.46, SD=1.47) compared to before (Mean=7.97, SD=2.32) (p<.00).
2. The sample group showed significantly higher mean scores in attitude towards hypertension after participating in the program (Mean=65.64, SD=3.81) compared to before (Mean=49.46, SD=6.72) (p<.00).
3. The sample group exhibited significantly higher mean scores in self-care behavior after participating in the program (Mean=47.98, SD=2.52) compared to before (Mean=39.57, SD=2.53) (p<.00).
Therefore, it is recommended that hypertension clinics implement this self-care program to effectively manage blood pressure levels and prevent complications among newly diagnosed hypertension patients.

QUALITY OF LOGISTICS SERVICES IN LOADING AND UNLOADING GOODS AT THE PORT OF BULK PROS CO., LTD.

2024-03-09T10:04:13+07:00

This research aimed to 1) examine the quality of service, 2) assess customer satisfaction levels, 3) compare customer satisfaction based on business establishment data, and 4) investigate the impact of service quality on customer satisfaction in logistics services for cargo handling at the wharf of Bulk Pros Co., Ltd. The sample group comprised 20 establishments selected through a simple random sampling method. Questionnaires were used as the research instrument. Data were analyzed using descriptive statistics, including percentages and averages, as well as inferential statistics, including the F test, one-way ANOVA, and multiple regression analysis using stepwise regression method for variable selection.
The findings indicated that the quality of service in the logistics operations for cargo handling at Bulk Pros Company Limited was rated at a significantly high level. The establishments, characterized by varying registered capital, business types, employee numbers, and operational durations, exhibited no significant differences in their satisfaction levels regarding the logistics services provided by Bulk Pros Company Limited. Furthermore, the dimensions of timely service and progressive service quality significantly influenced customer satisfaction in utilizing logistics services for cargo handling at Bulk Pros Company Limited, with statistical significance at the .05 level.

MARKETING MIX FACTORS THAT AFFECT THE DECISION TO CHOOSE EYEBROWS TATTOO IN BANGKOK AND VICINITY

2024-06-19T10:23:37+07:00

This research aimed to investigate 1) marketing mix factors influencing the utilization of eyebrow tattooing services, 2) decision-making processes in using eyebrow tattooing services, 3) comparative analysis of decision-making based on personal data among consumers of eyebrow tattooing services, and 4) market factors influencing the decision-making process in utilizing eyebrow tattooing services. The samples, selected through accidental sampling, consisted of 400 individuals who utilized eyebrow tattooing services in Bangkok and its metropolitan area. A questionnaire was employed as the data collection tool. Statistical analyses included frequency, percentage, mean, standard deviation, hypothesis testing methods such as t tests (Independent Samples), F tests (One-Way ANOVA) for variance analysis, and Multiple Regression Analysis using the Enter method for variable selection.
The research findings revealed that marketing mix factors significantly influenced the decision to utilize eyebrow tattooing services at a statistically significant level. The consensus level on decision-making regarding the use of eyebrow tattooing services was notably high. Gender and age differences did not significantly affect the decision-making process, while variations in educational level, occupation, and average monthly income significantly influenced the decision-making process regarding eyebrow tattooing services. Marketing mix factors in terms of marketing promotion also significantly impacted the decision to use eyebrow tattooing services at a statistically significant level of .05.

BUSINESS MANAGEMENT IN SMART FARMING FOR SUCCESS

2024-07-11T14:43:10+07:00

This study aimed to explore the processes, success factors, and knowledge development related to becoming a successful smart farmer in Chanthaburi Province. The samples, selected purposively for in-depth interviews, consisted of three entrepreneurs managing smart farm businesses. The data collection tool was a structured interview, and the information was gathered until saturation was reached. Data analysis employed document analysis methods.
The findings revealed that planning should prioritize market-driven production. Organizational management needed to adhere to standards, including having clear production plans and consistent monitoring. Leaders were advised to perceive value in all aspects of the business and generate additional worth, continuously seeking new knowledge, being aware of weather conditions, and other factors pertinent to their profession. Cost control strategies suggested minimizing production costs by applying the Principles of Sufficiency Economy in farming along with considering the Bio-Circular-Green (BCG) economy in production. Leaders were expected to possess all the qualities of smart farmers, with sustainability being a primary focus.

THE RELATIONSHIP OF PROFESSIONAL ACCOUNTING SKILLS AFFECTING THE PERFORMANCE OF PROFESSIONAL ACCOUNTANTS IN AMATA CITY INDUSTRIAL ESTATE IN RAYONG PROVINCE

2024-07-26T10:55:50+07:00

This study aimed to 1) assess the level of accounting professional skills of accountants in the Amata City Industrial Estate, Rayong Province, and 2) examine the professional skills affecting job performance efficiency among these accountants. The samples, selected using a convenience sampling method, consisted of 175 accountants working in factories within the industrial estate. The data collection tool was a questionnaire, and the statistics used for analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis, with a variable entry method.
The results indicated that the accounting professional skills that significantly impacted job performance efficiency included interpersonal and communication skills, self-management skills, and relevant information technology skills. These skills demonstrated a positive relationship with the job performance efficiency of accountants in Amata City Industrial Estate, with statistical significance at the .05 level.

GUIDELINESS OF THE INTERNAL QUALITY ASSURANCE OF EDUCATION UNDER PRACHINBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2024-07-11T14:54:38+07:00

The objectives of this research were to study the level of internal quality assurance operations in educational institutions Prachinburi Primary Educational Service Area Office 1 and to examine the approaches to these operations. The sample group selected through a multi-stage random sampling method comprised 286 government teachers from the educational institutions. Additionally, 10 key informants for the qualitative research were chosen through purposive sampling. The research instruments included questionnaires and focus group discussions. Data analysis employed descriptive statistics, including frequency, percentage, standard deviation, and content analysis.
The research findings were as follows:
1. The level of internal quality assurance operations in educational institutions under Prachinburi Primary Educational Service Area Office 1, as perceived by the teachers, was high. The aspects were ranked in descending order, as follows: self-assessment report preparation, evaluation and quality assurance of education, follow-up on operations for school development, setting educational standards, implementation of educational development plans, and preparation of educational development plans. 2. The approaches to internal quality assurance operations in educational institutions under Prachinburi Primary Educational Service Area Office 1 included self-assessment report preparation, evaluation and quality assurance of education, follow-up on operations for school development, setting educational standards, implementation of educational development plans, and preparation of educational development plans.

PERSONNEL MANAGEMENT GUIDELINES FOR SCHOOL UNDER THE OFFICE OF SAMUTPARKAN SECONDARY EDUCATION SERVICE AREA

2024-07-11T14:24:13+07:00

This research aimed to investigate the level of human resource management in educational institutions under the Office of Samutparkan Secondary Education Service Area and to study the human resource management practices in these educational institutions. The sample group, selected through a multi-stage random sampling method, comprised school administrators and teachers in educational institutions under the jurisdiction of the Office of Samutparkan Secondary Education Service Area. The quantitative research involved 335 participants, while the qualitative research involved 10 key informants chosen through purposive sampling. The research tools used included surveys and interviews, and data analysis involved statistical techniques such as frequency, percentage, mean, standard deviation, and content analysis. The research findings were as follows:
1. The overall level of human resource management in educational institutions under the Office of Samutparkan Secondary Education Service Area was generally high. When examining specific aspects, it was found that personnel development had the highest average score, followed by recruitment, performance evaluation, and personnel planning. The area with the lowest average score was employee welfare.
2. Recommendations for human resource management in educational institutions under the Office of Samutparkan Secondary Education Service Area included 1) personnel planning, 2) recruitment, 3) personnel development, 4) employee welfare, and 5) performance evaluation.

THE ROLE OF TECHNICAL COMMUNICATION BY THAI STAFF IN INFORMATION TECHNOLOGY EQUIPMENT RETAILERS IN BANGKOK ON CUSTOMER SATISFACTION AND BRAND TRUST: A CORRELATION ANALYSIS

2024-07-11T14:36:42+07:00

This study examined the role of technical communication by Thai staff in information technology equipment retailers in Bangkok in relation to customer satisfaction and brand trust. Data were collected through an online survey of 300 respondents who were customers of technology service centers in Bangkok, selected via a convenience sampling method. The study analyzed the relationships among customers’ need for staff proficiency in English technical vocabulary, satisfaction with the staff’s use of technical terminology, and brand trust. Descriptive statistics, including mean and standard deviation, alongside Pearson’s correlation analysis, were employed. The results indicated a significant positive influence of customers’ demand for staff’s technical English skills on their satisfaction with the staff’s technical communication. In turn, customer satisfaction was found to positively impact staff responsiveness, thereby enhancing brand trust. Furthermore, an indirect positive effect of customer demand for technical communication on brand trust was identified, mediated by customer satisfaction. The research underscores the critical role of effective technical communication in enhancing customer experience, aligning with customer expectations for clear technical explanations, increasing satisfaction, and fostering trust in the brand’s expertise and reliability.

EXPECTATIONS REGARDING THE ATTRIBUTES AND SKILLS OF STUDENTS IN THE FACULTY OF MANAGEMENT SCIENCES, KASETSART UNIVERSITY, SRIRACHA CAMPUS

2024-07-11T14:57:38+07:00

This research aimed to investigate the levels and compare the differences in expectations towards the attributes and skills of students in the Faculty of Management Sciences at Kasetsart University, Siracha Campus, classified by academic discipline. The study employed a questionnaire as the research instrument, with the sample group consisting of undergraduate students of the Faculty of Management Sciences at Kasetsart University, Siracha Campus, encompassing first to fourth-year students for the academic year 2023. The sample included seven disciplines, with a predetermined sample size of no less than 376 individuals, selected through stratified random sampling. The statistical methods employed for data analysis included frequency, percentage, mean, standard deviation, and one-way ANOVA One-way ANOVA, when significant statistical differences are found, conduct pairwise mean comparisons using the Least-Significant Difference method (LSD).
It was found that: 1) The overall level of expectations regarding the attributes and skills of students was considerably high. When examining the means across different dimensions, it was found that the average values of attributes and skills deemed necessary for employment were rated as high to very high across all dimensions and disciplines. 2) Significant statistical differences in the expectations towards students' emotional stability attributes were observed based on students' fields of study at a significance level of .05. The average expectation of emotional stability attributes among students in the Logistics Management discipline was higher than that in the Management and International Business disciplines. Furthermore, significant statistical differences were found between the International Business discipline and both the Accounting discipline and the Digital Marketing and Branding discipline. Additionally, the average expectation of emotional stability attributes among students in the Accounting discipline and the Digital Marketing and Branding discipline was higher than that of the International Business discipline, with statistical significance.

A DEVELOPMENT OF AR TECHNOLOGY-INTEGRATED LEARNING MATERIALS ON THE HUMAN BODY’S ORGAN SYSTEMS FOR GRADE 8 STUDENTS

2024-07-11T15:03:08+07:00

This research aimed to: 1) develop AR-integrated learning materials on the human body's organ systems for Grade 8 students, 2) assess the quality of the AR-integrated learning materials, 3) compare students' learning outcomes before and after using the AR-integrated learning materials, and 4) determine students' satisfaction with the AR-integrated learning materials. The sample group, selected through purposive sampling, consisted of 36 Grade 8 students from the Science-Mathematics program at Satri Nakhonsawan School. Data analysis methods included independent samples T-test, standard deviation, means and percentage.

The research findings indicated that the learning materials included images, videos, and an application incorporating AR technology. The overall quality of the learning materials, as evaluated by content experts, was rated as good (Mean=4.45, SD=0.37). Similarly, the overall quality of the learning materials, as evaluated by multimedia experts, was also rated as good (Mean=4.47, SD=0.55). The effectiveness of the learning materials was measured at 89.05/81.78, exceeding the established criterion of 80/80. A comparison of pre-test and post-test scores revealed that the pre-test scores (Mean=12.14) were 48.56%, while the post-test scores (Mean=21.19) were 81.78%. The calculated t-value was higher than the table t-value, indicating a statistically significant improvement in students' learning outcomes at the .05 level. The overall satisfaction with the learning materials was rated as very high (Mean=4.55, SD=0.67).

LEGAL PROBLEMS AND OSTACLES CONCERNING TO FINE PENALTY OF UNDER THE LAND EXCAVATION AND FILL ACT B.E.2543 (2000)

2024-08-28T15:58:28+07:00

This thesis seeks to analyze the process of determining penalties under the Excavation and Land Filling Act, B.E.2543 (2000), specifically focusing on the comparison and imposition of fines by local officials. The study addresses the absence of a clearly defined basis for offenses when an individual fails to comply with ministerial regulations prohibiting excavation or landfilling under Section 6(1) of the Act. Furthermore, it examines the imposition of penalties for failure to report to local authorities when valuable antiquities, art objects, fossils, or minerals of economic or geological significance are discovered during excavation. The research methodology involves document analysis, including legal texts, articles, research studies, and comparative analysis with international, foreign, and Thai legal principles. The research aims to propose reforms to address the existing legal gaps and enhance fairness in enforcement.
The research reveals that under the current Excavation and Land Filling Act, B.E.2543 (2000), the authority to impose fines is vested in local officers, which grants significant discretionary power to individual officers. This practice increases the risk of corruption and may lead to unjust outcomes for offenders. This approach contrasts with other legal frameworks, where committees, rather than individuals, are responsible for the comparison and imposition of fines, thereby mitigating the risk of illicit benefit.
Moreover, the failure to establish a clear basis for offenses relating to non-compliance with ministerial regulations on prohibited excavation areas constitutes a significant legal gap. As a result, offenders may evade punishment in instances where ministerial regulations have been issued for specific areas, including partial land excavation prohibitions. Additionally, the current law allows fines to be imposed by local officers in cases where an individual fails to report the discovery of antiquities, art objects, fossils, or minerals during excavation. This provision may undermine the deterrent effect of the law, as offenders may be less inclined to report such discoveries, given the leniency of the penalty.
The researcher recommends amending the Excavation and Land Filling Act, B.E.2543 (2000) to replace the current system of allowing individual officers to compare and impose fines with a committee-based approach. This would reduce the risk of corruption and ensure greater fairness in enforcement. Additionally, the law should be revised to explicitly define offenses related to non-compliance with ministerial regulations and local provisions concerning prohibited excavation and landfilling areas.

Furthermore, it is proposed that the penalty for failing to report the discovery of valuable antiquities, art objects, fossils, or minerals should be made more stringent, removing the option for the offense to be resolved through comparison and fine payment. Such changes would close existing legal loopholes and strengthen the effectiveness of the Act in achieving its objectives.

FACTORS AFFECTING SERVICE QUALITY OF RAYONG PROVINCIAL COURT OFFICERS

2024-06-19T10:12:37+07:00

This study aimed to examine 1) the service quality provided by officers at the Rayong Provincial Court, 2) the level of service satisfaction among clients of the Rayong Provincial Court, 3) comparisons of service satisfaction based on clients' demographic information, and 4) the impact of service quality on client satisfaction with the Rayong Provincial Court's services. The sample group, selected through purposive sampling, consisted of 400 individuals who received services at the Rayong Provincial Court. The data analysis employed descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics, such as independent-samples t test, F test, one-way analysis of variance (ANOVA) with subsequent pairwise comparison using the LSD method, and multiple regression analysis with an enter method for variable selection.
It was found that in terms of tangibility, reliability, responsiveness, assurance, and understanding of the clients, the quality of service was rated as highly important. Service dimensions such as equity, timeliness, adequacy, continuity, and advancement resulted in the highest levels of client satisfaction overall. Analysis of demographic variables such as gender, age, educational level, occupation, and monthly income indicated no significant differences in service satisfaction. However, clients with varying marital statuses demonstrated differing levels of satisfaction. Additionally, aspects of tangibility, responsiveness, and understanding of the clients were found to significantly influence client satisfaction with Rayong Provincial Court services at the .05 significance level.

AN ANALYSIS OF THE FEMALE PROTAGONIST IN DYSTOPIAN SOCIETY IN SHATTER ME SERIES*

2024-10-18T15:04:18+07:00

This paper seeks to assess the character Juliette, the protagonist in the Shatter Me series which is post-apocalyptic. This work explores the effects of totalitarianism with special reference to the nature and development of Juliette. It examines the story of her transformation and personal growth during the period of enshrinement and struggle for survival under an oppressive regime. The sample includes Juliette and four other characters connected to her, as well as one organization: Apocalyptic warriors including: Aaron Warner, Anderson, Adam Kent, Kenji Kishimoto, James Kent, and The Reestablishment. In aggregate, the research focuses on five characters and one organization. Sample selection procedure was guided by the characters, which are pertinent to the study’s theme and examines the female protagonist and male characters who transform her. The sources of inquiry are the novels of Shatter Me series and the theoretical framework employed are post-feminist theory as articulated by Hélène Cixous and totalitarian theory by Hannah Arendt.
This paper shows how Juliette struggles with the loss of a stable identity in fascist regime that yokes the body and the mind. It is sad that The Reestablishment puts so much pressure on her and ultimately erases her self-worth, making her a weapon without her agency. However, Juliette continues to struggle for the rebirth of herself, she gets stronger and tries to change herself from an oppressed person to a worthy leader. Finally, she regains her individuality and turns into a benevolent boss.