Sripatum Chonburi Academic Journal

HUMAN CAPITAL FACTORS AFFECTING THE COMPETITIVE ADVANTAGE OF LOGISTICS SERVICE BUSINESS ORGANIZATIONS A CASE STUDY OF ABC (THAILAND) CO., LTD.

2025-11-15T14:32:50+07:00

The study investigates the pivotal role of Human Capital (HC) factors in achieving and sustaining Competitive Advantage (CA) within the dynamic logistics service industry, focusing on a major regional player, ABC (Thailand) Co., Ltd. Grounded in the Resource-Based View (RBV), this quantitative research utilizes a survey methodology with a sample of 200 personnel calculated by Taro Yamane’s formula, employing a multi-stage sampling method that combined stratified sampling by functional area with systematic random sampling. The study examined four key Human Capital dimensions (education, work experience, training and skill development, and health and well-being), against the firm's overall Competitive Advantage (cost leadership, differentiation, and market focus). Stepwise Multiple Regression analysis revealed that the HC factors collectively account for 70.90% of the variance in CA. Specifically, Health and Well-being (β=0.50), Training and Skill Development (β=0.39), and Education (β=0.19) significantly enhance CA. Crucially, the finding that Work Experience exerts a statistically significant negative influence (β=-0.21) highlights the risk of knowledge obsolescence and organizational inertia in a fast-paced, technology-driven environment. The research concludes that strategic investment in employee holistic well-being and continuous skill renewal is the critical differentiator for modern logistics firms.

APPLICATION OF FAILURE MODE AND EFFECTS ANALYSIS IN MANAGING PUBLIC WAREHOUSE RISK: A CASE STUDY OF XYZ WAREHOUSE, CHONBURI PROVINCE

2025-11-26T11:42:21+07:00

The objective of this research is to examine the impacts of operational failures occurring within a public warehouse located in Chonburi Province and to propose systematic risk management guidelines through the application of Failure Mode and Effects Analysis. A case study methodology was employed, consisting of four sequential stages: 1) risk identification, 2) risk analysis and assessment, 3) risk treatment, and 4) risk monitoring. Data were collected from secondary sources, together with information obtained from 10 key informants and 5 risk evaluators.
The research findings reveal eight distinct impacts of public warehouse failures. Further analysis using FMEA identified fourteen underlying causes. Based on these results, three categories of risk management strategies were proposed: 1) risk mitigation for 14 causes, 2) risk transfer for 2 causes, and 3) risk avoidance for 1 cause, with some incidents requiring multiple approaches. This study offers a practical framework for organizations operating public or private warehouses to enhance the effectiveness of their risk management practices.

FACTORS RELATED TO ATTITUDE TOWARDS HAVING CHILDREN AMONG GENERATION Z NURSING STUDENTS: A CASE STUDY BOROMARAJONANI COLLEGE OF NURSING IN SOUTHERN THAILAND

2025-11-15T14:36:15+07:00

This research aimed to examine attitudes toward having children among Generation Z nursing students. The sample consisted of 220 nursing students from a Boromarajonani College of Nursing in Southern Thailand. Stratified sampling by year of study was employed, followed by simple random sampling using a lottery method. The research instrument was a questionnaire. Content validity was confirmed with an Index of Item-Objective Congruence (IOC) ranging from .67 to 1, and the overall reliability of the questionnaire yielded a Cronbach’s alpha coefficient of .92. Data were analyzed using frequency, percentage, mean, standard deviation, chi-square test, and Pearson’s correlation coefficient.
The results revealed that the overall level of attitudes toward having children among Generation Z nursing students was high (=3.57, SD=0.77). The number of siblings in the family was significantly associated with attitudes toward having children (χ²=84.51, p<.00). Additionally, the perceived value and importance of children showed a strong positive correlation with attitudes toward having children at a statistically significant level (r=.66, p<.00). The findings of this study can be utilized as a guideline for integrating attitudes toward having children into nursing education, thereby supporting students in life planning and future professional practice.

ACADEMIC LEADERSHIP OF SCHOOL ADMINISTRATORS BANBUNG 3 SCHOOL GROUP UNDER CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2025-11-21T16:34:06+07:00

This research aimed to: 1) examine the level of academic leadership of school administrators in the Banbung 3 School Cluster under the Chonburi Primary Educational Service Area Office 1; and 2) compare academic leadership classified by gender, educational level, age, and work experience. The sample consisted of 113 teachers selected through proportional stratified random sampling based on school size, followed by simple random sampling using the lottery method. The research instrument was a questionnaire with an overall reliability coefficient of .96. Data were analyzed using frequency, percentage, mean, standard deviation, independent samples t test, F test and one-way analysis of variance (ANOVA).
The findings indicated that the overall level of academic leadership of school administrators was at a high level. When classified by gender, statistically significant differences were found at the .05 level both overall and by aspects. However, no statistically significant differences were found when classified by educational level, age, and work experience.

USING DRONE TECHNOLOGY FOR LAST MILE DELIVERY WITHIN LIMITED DISTANCES AND TIMES

2025-12-19T10:24:19+07:00

This research aimed to examine and compare the time-based delivery efficiency between unmanned aerial vehicle (Drone) technology and cargo trucks under different environmental conditions, and to identify strategies for optimizing Last Mile Delivery (LMD) operations. This study employs a mixed-method approach, integrating qualitative analysis with quantitative simulation. A Discrete Event Simulation (DES) model was developed using Arena software to simulate LMD operations within a 5-kilometer radius in Mueang Chonburi District, Thailand, over a one-year period. The findings indicate that under normal conditions, drones deliver approximately 24% faster than trucks. This advantage is attributed to the drone's use of displacement (direct-path) flight, which avoids ground-based traffic obstacles. However, drone performance is highly vulnerable to weather; operations are halted during heavy rain, whereas trucks remain resilient, albeit with delays. The simulation revealed that while drones exhibit high agility (WIP 28 times lower than trucks), the primary bottleneck in the overall logistics system is the "Order Work-In-Process (Order WIP)", which accumulated a maximum of 59,792 items. Therefore, optimizing LMD requires more than just a change of vehicle; it necessitates a hybrid transport model and, critically, the preliminary improvement of internal order management processes.

CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2025-11-21T16:53:33+07:00

The objectives of this research were: 1) to study the level of creative leadership of school administrators under the Chachoengsao Primary Educational Service Area Office 1; and 2) to compare the creative leadership of school administrators classified by gender, educational qualifications, age, and work experience. The sample consisted of 310 teachers in schools under the Chachoengsao Primary Educational Service Area Office 1. The participants were selected using proportional stratified random sampling followed by simple random sampling using the lottery method. The research instrument was a questionnaire with a reliability coefficient of .98. Data were analyzed using frequency, percentage, mean, standard deviation, Independent Samples t test, F test, and one-way analysis of variance (ANOVA). When statistically significant differences were found, Scheffé’s method was applied for pairwise comparison.
The findings revealed that: 1) the overall level of creative leadership of school administrators was at a high level. The dimensions ranked from highest to lowest were problem-solving, flexibility, imagination, teamwork, and vision. 2) The comparison showed that creative leadership classified by gender, educational qualifications, and work experience did not differ significantly, whereas creative leadership classified by age showed statistically significant differences at the .05 level.