Sripatum Chonburi Academic Journal

FACTORS INFLUENCING THE ACCEPTANCE OF CRYPTOCURRENCY PAYMENTS IN THAILAND’S HOSPITALITY INDUSTRY: A CASE STUDY OF SERVICE INDUSTRY AIRLINES, HOTELS, AND RESTAURANTS

Supranee Vanarun — 2026-07-06

This research aimed to investigate the factors influencing the acceptance of cryptocurrency payments in Thailand’s service industries, with a particular focus on the airline, hotel, and restaurant sectors. A mixed-methods research design was employed. The quantitative phase collected data from 400 department heads and managers working in service organizations through purposive sampling. A structured questionnaire was used as the research instrument, and the data were analyzed using frequency, mean, standard deviation, and multiple regression analysis employing the Enter method. The qualitative phase involved in-depth interviews with 15 executives at the managerial level or above from service businesses and 15 service users selected through purposive sampling. The qualitative data were analyzed using content analysis.
The quantitative findings for the business operators revealed that two factors—perceived risk and regulatory and legal frameworks—significantly influenced the acceptance of cryptocurrency payments, explaining 8.10% of the variance at the .05 level of significance. The qualitative findings from executive interviews confirmed that these two factors were the key determinants of cryptocurrency payment acceptance in Thailand’s service industries. For the service-user group, four factors—acceptance of cryptocurrency payments, regulatory and legal frameworks, selection of payment processing service providers, and employee competency—significantly influenced cryptocurrency payment acceptance, jointly explaining 46.70% of the variance at the .05 level of significance. These findings were further supported by the in-depth interviews with service users.
The integration of quantitative and qualitative findings identified five key factors influencing the acceptance of cryptocurrency payments in Thailand’s service industries: 1) acceptance of cryptocurrency payments, 2) perceived risk, 3) regulatory and legal frameworks, 4) selection of payment processing service providers for business operations, and 5) employee competency. Furthermore, the study found that brand modernity emerged as a key indicator of business success associated with cryptocurrency payment adoption.

THE INFLUENCE OF CAPITAL STRUCTURE, ASSET MANAGEMENT EFFICIENCY, AND OPERATING CASH FLOW ON INVESTMENT RETURNS: EVIDENCE FROM FIRMS LISTED ON THE MARKET FOR ALTERNATIVE INVESTMENT (MAI)

Lamida Kongkadvanich — 2026-08-15

This study aimed to examine the influence of financial structure, asset management efficiency, and operating cash flow on the investment returns of companies listed on the Market for Alternative Investment (mai). Investment returns were examined in two dimensions: stock market price and dividend yield. The sample consisted of 595 observations from companies listed on the Market for Alternative Investment, selected through purposive sampling. Data were analyzed using descriptive statistics, including minimum, maximum, mean, standard deviation, as well as multiple regression analysis using the enter method. The results revealed that the debt-to-asset ratio had a significant negative effect on stock market price, while operating cash flow to total assets and operating cash flow to total liabilities had significant positive effects on stock market price. In contrast, asset management efficiency variables showed no significant influence on stock market price. Regarding dividend yield, total asset turnover exhibited a significant positive relationship, whereas financial structure and operating cash flow variables showed no significant relationships. The findings indicate that financial factors play different roles across dimensions of investment returns. Financial structure and operating cash flow are associated with firm market valuation, whereas operational efficiency is related to dividend-paying capability. The findings provide useful information for managers, investors, and policymakers in making decisions in the capital market.

CORE AND LEADERSHIP COMPETENCIES OF XYZ CONSTRUCTION COMPANY

Rio Khundeeklai — 2026-08-28

This study aimed to: 1) examine the core and leadership competencies of XYZ Construction Company; and 2) develop an assessment tool for evaluating the organization’s core and leadership competencies. The study was conducted in three phases. Phase 1 involved examining and defining the core and leadership competencies of XYZ Construction Company, including their operational definitions. Seven key informants, comprising executives at the levels of Managing Director, Assistant Managing Director, Manager, and Director, were selected for in-depth interviews. The data were analyzed using content analysis. Phase 2 focused on developing the competency assessment tool. Five experts, including two executives from XYZ Construction Company and three specialists with knowledge, experience, and expertise in competency development, were invited to examine the consistency and content validity of the instrument developed from Phase 1. Phase 3 involved assessing the core and leadership competencies of XYZ Construction Company. The sample consisted of 30 employees at the supervisory level and above, selected through purposive sampling. The research instrument was a five-point Likert-scale questionnaire that had undergone content validity assessment and received approval from the company’s management. Data were analyzed using descriptive statistics, including mean and standard deviation.
The findings revealed that: 1) the organization’s core competencies comprised three dimensions: service mind, integrity and adherence to ethical principles, and teamwork, with the overall level rated as very high; 2) leadership competencies comprised three dimensions: self-leadership, leading others, and organizational leadership, with the overall level rated as high; and 3) the competency assessment indicated that the organization demonstrated clear strengths in ethics and teamwork. However, further development of leaders’ strategic capabilities is needed to enhance the effectiveness of human resource management and strengthen the organization’s long-term competitiveness.

THE DEVELOPMENT OF LAW ON THE CONSIDERATION OF APPLICATIONS FOR RELEASING ON BAIL

Patiwat Thiprat — 2026-09-14

This research aims to study the concepts, theories, and legal provisions related to the standards for considering applications for bail in the criminal justice process, which constitute an important mechanism for protecting the rights and liberty of accused persons or defendants. It also aims to develop legal guidelines and criteria for considering applications for bail in courts of first instance, appellate courts, and the Supreme Court, including the composition of the judicial panel authorized to consider such applications. The study employed documentary research by examining and analyzing information from books, academic articles, research studies, and relevant legal provisions. A comparative study was also conducted based on the principles of international law, foreign laws, and Thai law. The data were then analyzed and synthesized to draw conclusions and propose guidelines and measures for addressing the identified problems in accordance with the research objectives.
The findings revealed that the law does not specify the required number of judges constituting the judicial panel for considering applications for bail, resulting in such applications being considered at the discretion of a single judge. In addition, the law does not prescribe a specific timeframe for the consideration of applications for bail by the court of first instance, the appellate court, and the Supreme Court. This may result in delays that adversely affect the rights and liberty of accused persons or defendants.
The research therefore proposes amendments to the provisions of Title 5 of the Code of Criminal Procedure by requiring a panel of judges to consider applications for bail in cases carrying severe penalties under Section 107, and by establishing clear timeframes for the consideration of applications for bail by the court of first instance under Section 109, as well as by the appellate court and the Supreme Court under Section 119 bis. These measures are intended to enhance the standards of the bail process by making it clear, transparent, and fair, while ensuring consistency with the principles of equality and human rights in the criminal justice process.

CRIMINAL PENALTIES FOR CHARGING EXCESSIVE INTEREST LEGAL ISSUES CONCERNING RATES

Wachirawit Pookambai — 2026-09-14

This research aims to examine the legal issues concerning the imposition of criminal penalties for charging excessive interest under the Act on Prohibition of Charging Excessive Interest Rates, B.E.2560 (2017). The study analyzes the appropriateness of criminal sanctions and the legal consequences arising from charging excessive interest. It also conducts a comparative study of the laws of Singapore, Malaysia, Japan, and the United States of America to identify approaches for developing Thai law to more effectively protect debtors and prevent exploitation by creditors who have greater economic power. The study collects and analyzes information from textbooks, books, academic articles, research studies, journals, theses, print and electronic media, as well as Thai and foreign court judgments. Content analysis is employed to categorize the information, identify key issues, and synthesize the findings in order to draw conclusions and conduct a comparative discussion in accordance with the research objectives.
The findings reveal three significant limitations in the current Thai legal framework. First, the law does not provide for recidivism or engaging in moneylending as a regular business for profit as aggravating circumstances warranting enhanced criminal penalties. Second, there are no provisions addressing offenses committed by groups or networks. Third, the Act on Prohibition of Charging Excessive Interest Rates, B.E.2560 (2017), does not clearly prescribe the civil consequences of charging excessive interest. Consequently, determining such consequences requires reliance on interpretations of the Civil and Commercial Code and Supreme Court precedents, resulting in ineffective protection of debtors.
The researcher proposes amending the Act on Prohibition of Charging Excessive Interest Rates, B.E.2560 (2017), by stipulating that recidivism, engaging in moneylending as a regular business for profit, and committing offenses as part of a network or group of persons constitute aggravating circumstances warranting enhanced criminal penalties. In addition, the civil consequences of charging excessive interest should be expressly prescribed in the Act. Specifically, the portion of interest exceeding the legal limit should be declared void, and any amount paid by the debtor in excess of the legal limit should be automatically applied toward the principal. These measures would provide debtors with more effective protection and ensure greater fairness.

SATISFACTION WITH THE MARKETING MIX OF VENDING MACHINES AMONG STUDENTS AT BURAPHA UNIVERSITY, SA KAEO CAMPUS

Likhit Noichaisin — 2026-09-15

This research aimed to: 1) examine students’ satisfaction with the marketing mix of vending machines at Burapha University, Sa Kaeo Campus; and 2) compare students’ satisfaction with the marketing mix of vending machines based on demographic factors, including gender, age, year of study, faculty affiliation, and average monthly income. The sample consisted of 200 students at Burapha University, Sa Kaeo Campus, selected using accidental sampling. A questionnaire was used as the research instrument for data collection. The data were analyzed using frequency, percentage, mean, standard deviation, an independent-samples t test, F test and one-way analysis of variance (ANOVA). When statistically significant differences were found, pairwise mean comparisons were conducted using the Least Significant Difference (LSD) test.
The results revealed that the majority of students reported a high level of satisfaction with the marketing mix of vending machines. When considered by individual dimension, the distribution channel dimension had the highest mean score, followed by promotion, price, and product, respectively. The hypothesis testing results showed that there were no statistically significant differences in students’ satisfaction with the marketing mix of vending machines based on gender and average monthly income. In contrast, statistically significant differences were found based on faculty affiliation, age, and year of study at the .05 significance level. Students in the Faculty of Science and Social Sciences reported higher satisfaction with the marketing mix of vending machines than students in the Faculty of Agricultural Technology. Students aged 20 years or younger reported lower satisfaction than those aged 21–22 and 23–24 years. In addition, first-year students reported lower satisfaction than third- and fourth-year students.
The findings of this research can serve as guidelines for improving the management of vending machines in educational institutions and public areas to better meet consumer needs. Such improvements should emphasize convenient placement and accessibility of vending machines, appropriate pricing, and the enhancement of product quality and promotional activities to improve service efficiency.

PEOPLE-CENTERED JUSTICE FOR THAI JUVENILES: THE ROLE OF EXECUTIVE FUNCTION, SELF-ESTEEM, AND PROPOSED REFORMS TO LAW ON JUVENILE DELINQUENCY

Supakorn Chomsiri — 2026-09-21

This article examines People-Centered Justice within the Thai juvenile justice system, integrating Neuro-Law with jurisprudential principles. Using qualitative legal research methodology combining doctrinal and socio-legal approaches. The findings are as follows: 1) The United Nations Development Programme’s People-Centered Justice framework comprises five elements: social transformation, systems change, holistic programming, people empowerment, and state engagement; 2) Systematic evidence confirms that justice-involved youth exhibit significant Executive Function deficits, particularly in inhibitory control, working memory, and cognitive flexibility; 3) Ban Kanchanaphisek exemplifies People-Centered Justice in a juvenile training center, effectively promoting self-esteem and psychological well-being; and 4) Proposed amendments to the Law on Juvenile Delinquency would embed Executive Function assessment and development as a core component of rehabilitative justice.

EVALUATION OF SERVICE SELECTION FACTORS AND FREIGHT COST COMPARISON OF AIR COURIER PROVIDERS FOR AIR IMPORT OPERATION: A CASE STUDY OF ABC COMPANY

Natcha Phimhanam — 2026-09-21

This study aimed to: 1) evaluate the factors influencing the selection of air courier services for import operations at ABC Company; 2) analyze and compare the freight costs of Air Courier A and Air Courier B based on actual import data and alternative cost scenarios at ABC Company; and 3) integrate service selection factors with freight cost data to develop guidelines or standards for selecting the appropriate service provider for each country zone and weight range. The study used data collected from questionnaires administered to five logistics practitioners selected using purposive sampling, together with 195 actual shipment records. The data were analyzed using descriptive statistics, including mean and standard deviation, along with cost analysis and opportunity cost evaluation.
The results showed that reliability had the highest mean score, followed by responsiveness, while cost had the lowest mean score, indicating that the organization placed greater emphasis on service quality than on cost. However, the cost analysis revealed an opportunity cost of 204,580.88 THB, representing 15.98% of the total cost, suggesting potential for cost reduction through price comparison prior to decision-making. The findings indicate that Air Courier A should be selected as the primary service provider for shipments to Asia and Europe because it had relatively lower costs for most shipments. For shipments to North America and the Caribbean, the selection of the service provider depended on the shipment weight range. Therefore, freight rates between Air Courier A and Air Courier B should be compared before making a decision for each shipment.

ACADEMIC ADMINISTRATION OF WATYANNARANGSARAM SCHOOL UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Daoprakai Nanthaprom — 2026-09-22

This research aimed to examine the state of academic administration at Watyannarangasaram School under the Chachoengsao Primary Educational Service Area Office 1. The sample consisted of 9 teachers and 7 members of the Basic Education School Committee of Watyannarangasaram School under the Chachoengsao Primary Educational Service Area Office 1, totaling 16 participants, selected using purposive sampling. The research instrument was a questionnaire on the academic administration of Watyannarangasaram School under the Chachoengsao Primary Educational Service Area Office 1. The data were analyzed using frequency, percentage, mean, and standard deviation.
The results revealed that the overall level of opinions regarding the academic administration of Watyannarangasaram School was high. When considered by individual aspects, the opinions ranged from moderate to very high. Ranked in descending order of mean scores, the aspects were measurement and evaluation of learning outcomes, school curriculum development, learning process management, research for educational quality development, and educational supervision, respectively.

MALE FOOTBALL PLAYERS’ OPINIONS TOWARD COACHES’ TONE OF VOICE DURING MATCHES

Porntip Kramjantheuk — 2026-09-23

This research aimed to: 1) examine the level of emotional responses among male soccer players resulting from their perceptions of coaches’ vocal characteristics; and 2) investigate the influence of coaches’ vocal characteristics on the emotional responses of male soccer players. The sample consisted of 30 male soccer players selected using purposive sampling. The research instrument was a five-point rating-scale questionnaire. The data were analyzed using percentage. The results revealed that: 1) in terms of vocal pitch and speaking pace, the use of a low-pitched, firm, and assertive voice was most effective in promoting players’ concentration, with 43.30% of the players reporting a high level of effect. In contrast, a high-pitched voice induced a moderately high level of pressure, as reported by 40.00% of the players. A fast speaking pace induced a moderate level of panic, reported by 36.70% of the players. Meanwhile, giving instructions at a steady pace helped players feel relaxed at a moderate level, reported by 36.70% of the players, while the combined proportion reporting high to the highest levels was 60.00%; and 2) in terms of energy activation and emotional stimulation, a positive tone of voice had the greatest effect on players’ confidence, with 53.30% reporting the highest level. Motivational vocal cues from coaches helped generate fighting spirit or a second wind, with 40.00% reporting the highest level and another 40.00% reporting a high level. In addition, a calm and steady tone of voice helped players make more accurate decisions, with 46.70% reporting the highest level. These findings indicate that soccer coaches should be aware of and appropriately adjust their vocal behavior to suit the context and circumstances of competition in order to effectively regulate and stimulate the emotional potential of athletes to the greatest extent possible.

TEACHERS' ARTIFICIAL INTELLIGENCE LITERACY AND ITS EFFECTS ON SCHOOL EFFECTIVENESS AND 21ST-CENTURY STUDENT COMPETENCIES

Prapaijit Mueansuntea — 2026-09-23

This quantitative research aimed to examine the effects of teachers’ artificial intelligence literacy on school effectiveness and student competencies. The sample consisted of 400 teachers from secondary schools in Ubon Ratchathani, Si Sa Ket, Yasothon, and Amnat Charoen Provinces, selected using stratified random sampling. The research instrument was a questionnaire. The data were analyzed using multiple regression analysis with the enter method.
The results revealed that: 1) teachers’ overall artificial intelligence literacy had a statistically significant effect on school effectiveness, explaining 74% of the variance (R²=.74). The most influential dimension was artificial intelligence ethics, followed by the meaning of artificial intelligence, artificial intelligence skills, and knowledge of artificial intelligence, respectively; and 2) teachers’ overall artificial intelligence literacy had a statistically significant effect on student competencies, explaining 70% of the variance (R²=.70). Artificial intelligence ethics was also the most influential dimension. The findings indicate that artificial intelligence ethics is the most important component in driving both school effectiveness and student competencies. Therefore, schools and relevant organizations should prioritize the development of teachers’ artificial intelligence literacy, particularly by fostering ethical awareness and using intelligent systems to monitor students’ progress in order to enhance schools toward becoming “smart organizations.”

LOGISTICS MANAGEMENT STRATEGIES USING ELECTRIC VEHICLES (EVs) IN THAILAND'S MAJOR ECONOMIC CORRIDORS: A STRUCTURAL EQUATION MODELING ANALYSIS

Rattanaporn Boonkrob — 2026-09-24

This research aimed to develop a structural equation model of the factors influencing the adoption of electric vehicles (EVs) and logistics management strategies using electric vehicles on Thailand’s major economic corridors, and to examine the model’s fit with the empirical data. The sample consisted of 305 executives, managers, and personnel involved in logistics management decision-making among road freight transport operators in Thailand, selected using convenience sampling. The research instrument was a five-point rating-scale questionnaire, with an overall reliability coefficient of .89. The data were analyzed using descriptive statistics and structural equation modeling.
The results revealed that the model demonstrated a good fit with the empirical data (χ²/df=0.96, GFI=0.95, AGFI=0.91, CFI=1.00, RMSEA=0.00, and SRMR=0.03). The cost and efficiency factor had a statistically significant positive effect on the adoption of electric vehicles (DE=0.83, p<.01), whereas the technology factor had a statistically significant negative effect on the adoption of electric vehicles (DE=−0.11, p<.01). The safety and environmental factor had a statistically significant positive effect on logistics management strategies using electric vehicles (DE=0.97, p<.01). In addition, the model explained 79% of the variance in electric vehicle adoption and 87% of the variance in logistics management strategies using electric vehicles.

ACADEMIC LEADERSHIP OF THE ADMINISTRATORS OF SCHOOLS IN THE UNITED CAMPUS WITTAYA PRAKAN UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE SAMUT PRAKAN

Kanteera Ouanapaporn — 2026-09-25

This research aimed to: 1) examine the level of academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan, based on the opinions of teachers in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan; and 2) compare the level of academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan, classified by gender, educational level, age, and work experience, based on the opinions of teachers in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan. The sample consisted of 234 teachers in the United Campus Wittaya Prakan, selected using stratified random sampling based on population proportions, with the sample size determined proportionally for each school. The research instrument was a five-point rating-scale questionnaire with a reliability coefficient of .98. The data were analyzed using frequency, percentage, mean, standard deviation, independent-samples t test, F test, and one-way analysis of variance. When statistically significant differences were found, pairwise mean comparisons were conducted using Scheffé’s method.
The results revealed that: 1) teachers’ opinions regarding the level of academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan were overall at a high level. Ranked in descending order of mean scores, the dimensions were professional development of teachers and academic personnel, curriculum administration and instructional management, supervision and monitoring of instruction, vision, mission, and goal setting, and creating a learning environment, respectively; and 2) the comparison of the academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan revealed that there were no statistically significant differences in teachers’ opinions based on gender, educational level, and age. In contrast, statistically significant differences were found based on work experience at the .05 significance level. Pairwise mean comparisons revealed that teachers with more than 10 years and 5–10 years of work experience had higher opinions regarding the level of academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan than teachers with less than 5 years of work experience. In addition, teachers with more than 10 years of work experience had higher opinions regarding the level of academic leadership of the administrators of schools in the United Campus Wittaya Prakan under the Secondary Educational Service Area Office Samut Prakan than those with 5-10 years of work experience.