Sripatum Chonburi Academic Journal

SATISFACTION OF TEACHERS TOWARD TRANSFORMATIONAL LEADERSHIP SCHOOL ADMINISTRATORS IN EDUCATIONAL QUALITY ZONE 16 UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Noochsarin Angthong, Wilaiwan Teanpranomkorn — Sat, 23 May 2026 00:00:00 +0700

The purposes of this research were: 1) to study the level of teachers’ satisfaction toward the transformational leadership of school administrators in Educational Quality Area 16 under the Chachoengsao Primary Educational Service Area Office 2; and 2) to compare teachers’ satisfaction toward the transformational leadership of school administrators classified by gender, age, educational qualifications, and work experience. The sample consisted of 108 teachers in Educational Quality Area 16 under the Chachoengsao Primary Educational Service Area Office 2. Stratified random sampling was employed by proportionally comparing the population and sample sizes by school, followed by simple random sampling using the lottery method. The research instrument was a five-point rating scale questionnaire with an overall reliability coefficient of .98. Data were analyzed using frequency, percentage, mean, standard deviation, independent samples t test, F test, and one-way analysis of variance (ANOVA). When statistically significant differences were found, pairwise comparisons were conducted using the Least Significant Difference (LSD) method.
The results revealed that: 1) teachers’ satisfaction toward the transformational leadership of school administrators was at a high level overall. The aspect with the highest mean score was individualized consideration, followed by intellectual stimulation, while inspirational motivation received the lowest mean score. 2) Teachers classified by gender showed no statistically significant differences in satisfaction at the .05 level, whereas differences based on age, educational qualifications, and work experience were statistically significant at the .05 level. 3) Teachers holding bachelor’s degrees reported lower levels of satisfaction toward transformational leadership than those with higher educational qualifications at the .05 significance level. 4) Pairwise comparisons revealed that teachers aged over 40 years had the highest satisfaction levels, and teachers with 5-10 years of work experience reported the highest mean scores, with statistically significant differences at the .05 level.

DIGITAL LEADERSHIP OF PRIMARY SCHOOL ADMINISTRATORS UNDER SURAT THANI PRIMARY EDUCATIONAL SERVICE OFFICE AREA 3

Nareerat Kaewamrat, Sopon Pechrpuang, Narit Kaewsinuan — Sat, 23 May 2026 00:00:00 +0700

The objectives of this research were: 1) to investigate the digital leadership of primary school administrators; 2) to compare the digital leadership of school administrators as perceived by department heads, classified by gender, professional standing, work experience, educational level, administrators’ gender, administrators’ age, administrators’ administrative experience, and school size; and 3) to examine guidelines for developing the digital leadership of primary school administrators. The sample consisted of 236 department heads in schools under Surat Thani Primary Educational Service Area Office 3, selected through stratified random sampling and cluster sampling. The research instrument was a questionnaire. Data regarding development guidelines were collected through focus group discussions. The statistics used for data analysis included mean, standard deviation, independent samples t test, F test, one-way analysis of variance (ANOVA), and content analysis.
The findings revealed that: 1) the overall digital leadership of primary school administrators was at a good level; 2) the comparison of digital leadership as perceived by department heads showed that the gender of department heads resulted in statistically significant differences at the .01 level. However, no statistically significant differences were found in terms of professional standing, work experience, educational level, administrators’ gender, administrators’ age, administrative experience, or school size; and 3) the guidelines for developing digital leadership consisted of five dimensions: visionary leadership, digital-age learning culture, excellence in professional practice, systemic improvement, and digital citizenship.

MARKETING MIX (7PS) AND RESTAURANT SELECTION CRITERIA AMONG INTERNATIONAL STUDENTS: A CASE STUDY OF BANGKOK UNIVERSITY

Varot Pinpat, Andhika Pradana, Justin Kaewnopparat — Tue, 26 May 2026 00:00:00 +0700

This study aims 1) to examine the factors influencing restaurant selection decisions among international students and 2) to analyze their opinions regarding the marketing mix (7Ps) and restaurant selection decisions. A quantitative research approach was employed using a structured questionnaire administered to 300 international students at Bangkok University, selected through purposive sampling. Data were analyzed using descriptive statistics and multiple regression analysis to investigate the influence of the marketing mix (7Ps) on restaurant selection decisions, with the level of statistical significance at .05.
The results reveal that international students expressed an overall agreeable level of satisfaction with all elements of the marketing mix (7Ps), with Product, Process, and People emerging as the most influential dimensions in shaping customer satisfaction. The findings further indicate that international students engage in a structured service decision-making process, placing particular importance on post-service decision feelings, information search, and service use decisions. Multiple linear regression analysis (Enter Method) confirms that the marketing mix (7Ps) significantly predicts restaurant selection decisions, explaining 56.8% of the variance, with Process and People identified as the strongest predictors, while Place was not statistically significant. Overall, the results highlight the dominant role of experiential and service-related factors over locational aspects in influencing restaurant selection decisions among international students.

MODERN LEADERSHIP SKILLS FOR SCHOOL ADMINISTRATORS IN BANG BUNG 3 CONSORTIUM UNDER THE OFFICE OF CHONBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Suthisa Pansuwan, Niwat Noymanee, Jintana Thakham — Fri, 05 Jun 2026 00:00:00 +0700

The objectives of this research were: 1) to study the level of modern leadership skills among school administrators; and 2) to compare the modern leadership skills of school administrators classified by gender, educational level, age, and work experience. The sample consisted of 113 teachers from schools in the Ban Bueng 3 School Consortium under Chonburi Primary Educational Service Area Office 1 during the 2024 academic year. The sample was selected through stratified random sampling proportional to the population and followed by simple random sampling using a computerized method. The research instrument was a questionnaire with a reliability coefficient of .95. Data were analyzed using frequency, percentage, mean, standard deviation, independent samples t-test, and one-way analysis of variance (ANOVA). The findings revealed that: 1) the overall modern leadership skills of school administrators in the Ban Bueng 3 School Consortium under Chonburi Primary Educational Service Area Office 1 were at a high level; and 2) school administrators with different genders, educational levels, and ages showed no statistically significant differences in modern leadership skills at the .05 level. However, school administrators with different work experiences demonstrated statistically significant differences in modern leadership skills at the .05 level.