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Phiromnok, C., Thammachot, C., Bundit, N. and Tangpattanakit, J. 2026. The Influence of Sustainability Factors and Upcycled Products on Purchase Intention toward Eco-Conscious Luxury Fashion Brands: The Mediating Role of Storytelling and the Moderating Role of Perceived Quality. Rajamangala University of Technology Tawan-ok Social Science Journal. 15, 1 (Jun. 2026), 77–89. DOI:https://doi.org/10.63271/rmuttosj.v15i1.279331.