PHIROMNOK, C.; THAMMACHOT, C.; BUNDIT, N.; TANGPATTANAKIT, J. The Influence of Sustainability Factors and Upcycled Products on Purchase Intention toward Eco-Conscious Luxury Fashion Brands: The Mediating Role of Storytelling and the Moderating Role of Perceived Quality. Rajamangala University of Technology Tawan-ok Social Science Journal, [S. l.], v. 15, n. 1, p. 77–89, 2026. DOI: 10.63271/rmuttosj.v15i1.279331. Disponível em: https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/view/279331. Acesso em: 16 sep. 2026.