KOOKKAEW, pathompong; SINET, T.; PHUPHA , S. The Influence of Service Marketing Mix and Perceived Service Quality on the Decision to Use Parcel Delivery Services by Online Entrepreneurs: A Case Study of the Thai–Cambodian Border Trade Zone in Sa Kaeo Province. Rajamangala University of Technology Tawan-ok Social Science Journal, [S. l.], v. 15, n. 1, p. 159–173, 2026. DOI: 10.63271/rmuttosj.v15i1.280357. Disponível em: https://so05.tci-thaijo.org/index.php/SocialJournal2rmutto/article/view/280357. Acesso em: 16 sep. 2026.