[1]
C. Phiromnok, C. Thammachot, N. Bundit, and J. Tangpattanakit, “The Influence of Sustainability Factors and Upcycled Products on Purchase Intention toward Eco-Conscious Luxury Fashion Brands: The Mediating Role of Storytelling and the Moderating Role of Perceived Quality”, RMUTTO Social Journal, vol. 15, no. 1, pp. 77–89, Jun. 2026.