kongthong, wootipong, and T. Butrudom. “The Strategic Recommendations For Developing The Exhibition Value Chain In The Mice Industry In Udon Thani”. Rajamangala University of Technology Tawan-ok Social Science Journal, vol. 15, no. 1, June 2026, pp. 131-46, doi:10.63271/rmuttosj.v15i1.280004.