Rajamangala University of Technology Tawan-ok Social Science Journal

Passenger Perceptions of the COVID-19 Epidemic Prevention Measures at U-Tapao Rayong-Pattaya

2025-09-18T10:06:00+07:00

The purpose of this research was to identify and compare the level of perception of passengers towards the preventive measures against the spread of COVID-19 in the U-Tapao International Airport, Rayong - Pattaya. The study is conducted based on the concepts and theories related to perception, factors derived from individuals and environmental characteristics, as well as the roles and responsibilities of airports. Additionally, it examines the preventive measures and the impact of COVID-19 on the economy and society. Data is collected through an online questionnaire using random sampling from 400 service users. The analysis involves an independent sample t-test and one-way ANOVA.

The study findings indicate that (1) passengers' perception of the preventive measures against the spread of COVID-19 at the airport is generally good, both when analyzed by specific aspects and overall, and (2) only the personal traits categorized by the place of residence have an impact on the perception of the preventive measures, while other personal characteristics and the type of airline used do not significantly affect the perception. The majority of respondents were male, aged 40 years or older, with a monthly income of over 30,000 baht, holding a bachelor's degree, employed in private companies, and residing in the Eastern Region. They often choose AirAsia for their travels.

The Study of Bookkeeping and Problems Obstacles on Bookkeeping of Community Enterprises in Mueang District, Buriram Province

2025-09-01T17:28:57+07:00

The objective of this study was to examine the accounting practices and the problems and obstacles in accounting implementation among community enterprise groups in Mueang District, Buriram Province. Data were collected through questionnaires and interviews with accounting officers from 155 community enterprise groups were selected by using convenience sampling. The data were analyzed using descriptive statistics, including percentage, mean, and standard deviation.

The results of the study on accounting practices revealed that 53.50% of community enterprises used the accrual basis of accounting. Accounting records were prepared in cost and profit books, cash books, and general journals at 60.60%, 47.70%, and 35.50%, respectively. Posting to the general ledger was found at 25.80%. Subsidiary ledgers for accounts payable and accounts receivable were prepared at 25.80% and 10.30%, respectively. general journals Additionally, financial statements were prepared as follows: income statement (27.10%), statement of financial position (25.80%), statement of cost of production and cost of goods sold (21.90%), notes to financial statements (19.40%), and statement of cash flows (16.10%). Regarding problems and obstacles in accounting practices, the most significant issue was the utilization of accounting information, which was at a high level (Mean = 3.72, S.D. = 1.41), followed by principles and methods of accounting (Mean = 3.61, S.D. = 2.99) at a high level. The aspects of accounting personnel’s knowledge and ability (Mean = 3.44, S.D. = 1.47), supporting documents (Mean = 3.01, S.D. = 1.61), and internal control (Mean = 2.36, S.D. = 1.62) were at a moderate level.

Creative Online Marketing Strategies that Affect Product Sales of Community Enterprises in Khlong Khuean Subdistrict Chachoengsao Province

2025-08-24T16:59:11+07:00

This study aimed to 1) examine the online marketing operations of community enterprises in Khlong Khuean Subdistrict, and 2) investigate creative online marketing strategies that impact the increase in product sales of community enterprises in Khlong Khuean Subdistrict. The research employed a mixed-methods approach, combining quantitative and qualitative methods. The quantitative sample consisted of 400 individuals who had purchased products online and resided in Chachoengsao Province selected using convenience sampling. Data were collected using questionnaires. The qualitative sample comprised 24 community enterprise members from Khlong Khuean Subdistrict selected through purposive sampling with data collected via interviews. Statistical analyses included percentages means standard deviations multiple correlation and multiple regression analysis.

The Qualitative results indicated that online marketing operations lacked sufficient online sales skills and management personnel. The Quantitative qualitative findings revealed that online shoppers had an overall high level of satisfaction (𝑥̅=4.14). The top three aspects ranked by mean scores were 1) e-satisfaction (𝑥̅= 4.24) 2) product characteristics and e-trust (𝑥̅=4.23) and 3) online market quality (𝑥̅=4.17). Moreover creative online marketing strategies that significantly influenced the increase in product sales of community enterprises in Khlong Khuean Subdistrict included e-trust e-loyalty social information e-satisfaction and online marketing tools all statistically significant at the .05 level.

Marketing Mix Factors Related to the Service Usage of Consumers at Buffet Grilled Pork Restaurants in Mueang Udon Thani District, Udon Thani Province

2025-08-20T11:54:19+07:00

The objectives of this study were: 1) to investigate the service marketing mix factors influencing consumers who patronize buffet mookata restaurants in Mueang District, Udon Thani Province, and 2) to examine the relationships between the service marketing mix factors and consumers’ utilization of buffet mookata restaurants. The sample consisted of 440 consumers selected through non-probability sampling, specifically quota sampling. Data were collected using a five-point Likert-scale questionnaire. The statistical methods employed for data analysis included percentage, mean, standard deviation, and Pearson’s correlation coefficient. The findings revealed that: 1) the overall level of service marketing mix factors perceived by consumers was high (= 4.23, S.D. = 0.58). The highest mean score was found in the place factor, followed by price, personnel, product, process, physical evidence and service design, and promotion, respectively. 2) All service marketing mix factors exhibited a positive and unidirectional relationship with consumers’ utilization of buffet mookata restaurants, with statistical significance at the .01 level (r = .564).

Knowledge Transfer on Adding Value to Marine Waste Materials, Chonburi

2025-08-24T19:46:20+07:00

This research aims to study the patterns and processes of producing products from marine waste materials in coastal communities of Bang Saen, Mueang District, Chonburi Province. The results will be used to transfer knowledge about the production process of these products and to evaluate the effectiveness of this knowledge transfer. The findings indicate that the production of products from marine waste consists of three main steps: Step 1: Marine waste sorting, which involves separating recyclable marine waste into raw materials for production. Step 2: Marine waste transformation, where the sorted waste is shredded using a shredder. The resulting material is then mixed with Portland cement in a 1:4 ratio and molded using removable wooden molds 15 mm thick. Step 3: Casting and finishing, where the mixed material is poured into the molds while still soft, left for approximately 40 minutes, and once hardened, the molds are removed and the product is polished to achieve a smooth finish. The knowledge transfer program on the process of producing products from marine waste materials revealed that most participants achieved high average scores. Specifically, their understanding of the production process and practical skills averaged 4.00 (80.00%), their interest and attitude averaged 4.06 (81.20%), and their overall satisfaction averaged 4.03 (80.60%). The evaluation results reflect the effectiveness of the knowledge transfer activity, which enhanced understanding, developed practical skills, and resulted in high participant satisfaction.

Factor Analysis of the Reasons for the Termination of Undergraduate Student Status Faculty of Science and Technology Chiang Mai Rajabhat University Academic year 2018 – 2022

2025-12-03T14:32:24+07:00

This study aimed to 1) survey data on the causes of undergraduate student attrition. 2) identify and analyze factors leading to attrition of undergraduate students in the Faculty of Science and Technology, Chiang Mai Rajabhat University, during the academic years 2018–2022. A sample of 2,544 students was used. Data collection and analysis were performed using descriptive and inferential statistics, including percentages, means, standard deviations, correlations, and Pearson's product moment correlation coefficients.

The results revealed that the causes of attrition of undergraduate students in the Faculty of Science and Technology during the academic years 2018–2022 exhibited a positive relationship with a statistical significance level of 0.01. The top three reasons with the highest mean and correlation level were: 1) attrition based on academic evaluation regulations, which showed a very high correlation (r = 0.992, P-value = 0.00);
2) attrition based on financial regulations, which showed a high correlation (r = 0.822, P-value = 0.00); and
3) attrition due to resignation. This correlation was high (r = 0.741, P-value = 0.00). Furthermore, the majority of students dropped out during their first year, followed by their second and third years, respectively.

The results of this study indicate that the three main causes of student dropouts can be used as input for policy formulation, planning, and the development of proactive academic management measures to effectively prevent and reduce the number of students dropping out of the Faculty of Science and Technology programs in the future.

Problems and Needs for English Communication Development of Tourism Personnel in Nan Province

2025-09-01T19:50:01+07:00

This study aimed to: 1) examine English communication problems of tourism personnel in Nan Province, 2) identify their English communication development needs, and 3) compare English communication problems and development needs between private and public sector tourism personnel in Nan Province.

The sample consisted of 150 tourism personnel in Nan Province, selected through purposive sampling with quota sampling, comprising 75 private sector personnel and 75 public sector personnel. The research instrument was a questionnaire on English communication problems and development needs, developed based on the Language Needs Analysis framework following the English for Specific Purposes approach, including Present Situation Analysis and Target Situation Analysis, combined with adult learning principles. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics (One-way ANOVA). The findings revealed that tourism personnel faced the most significant problem with insufficient grammar knowledge ( = 3.33). They expressed the highest need to develop speaking skills ( = 3.95). The content needed to be developed the most was English vocabulary for tourism-related work ( = 3.83), and the most preferred learning format was classroom instruction with native/foreign instructors ( = 3.65). The comparison between private and public sector personnel regarding problems and needs for developing English communication showed no significant differences across the three main dimensions, although differences existed in specific sub-areas. The findings can be used to design English communication development programs for tourism personnel.

Administration Applying Good Governance Affection the Performance Effectiveness of Nong Bua Lamphu Provincial Administration Organization

2025-12-11T16:43:39+07:00

The purposes of this research were to study 1) The administration applying good governance affecting the performance effectiveness of Nong Bua Lamphu provincial administration organization. 2) study the relationship of administration applying good governance affecting the performance effectiveness of Nong Bua Lamphu provincial administration organization. 3) study the influences of the administration applying good governance affecting the performance effectiveness of Nong Bua Lamphu provincial administration organization. The sample were 150 persons using the formula of Taro Yamane and chosen with the techniques of stratified random sampling and simple random sampling. The research tools were composed of a questionnaire. The statistics employed were frequency, percentage, mean, standard deviation, pearson correlation coefficient and multiple regression analysis. The research results revealed as follows: 1) For level of administration applying good governance include the average values were in “High” level (= 4.13, S.D. = .37) . Considering the order of average value, found that the first in highest level of average value, transparency (= 4.27, S.D. = .39). The second order was value of money. For the aspect with lowest level of average value, it was morality. The performance effectiveness of Nong Bua Lamphu provincial administration organization include the average values were in “High” level (= 4.13, S.D. = .27). Considering the order of average value, found that the first in highest level of average value, public service dimension. The second order was management dimension. For the aspect with lowest level of average value, it was finance dimensions. 2) The relationship between administration applying good governance and the performance effectiveness were correlated in the same direction (r = 0.76) at 0.01 level of significance. 3) Four direct effect of factors affecting the performance effectiveness, ranking in order were as follows: value of money, transparency, morality, and participation.

A Study of the Competency in the Digital Era of Supporting Staff at Nakhon Phanom University

2025-12-16T19:57:08+07:00

This study aims to assess the level of competency in the digital era among supporting staff at Nakhon Phanom University and to compare these competencies based on personal factors. A quantitative research approach was employed, collecting data from 222 supporting staff members, determined using Taro Yamane’s formula. A questionnaire with a reliability coefficient of 0.97 was used as the data collection instrument between October 2024 and January 2025. Data analysis included descriptive statistics such as frequency distribution, percentage, mean, and standard deviation, as well as hypothesis testing using t-test, F-test, and Least Significant Difference (LSD).

Research Result: The results revealed that the overall job performance competency in the digital era was at the highest level (𝒙̅ = 4.50, S.D. = 0.33). The highest-rated competency was integrity and ethics (𝒙̅ = 4.60, S.D. = 0.38), followed by service excellence (𝒙̅ = 4.53, S.D. = 0.37) and teamwork (𝒙̅ = 4.51, S.D. = 0.40). Additionally, professional expertise (𝒙̅ = 4.46, S.D. = 0.43) and achievement orientation (𝒙̅ = 4.42, S.D. = 0.40) were rated at a high level. Personal factors, including gender, age, compensation, and work experience, significantly influenced digital-era job performance competency at the 0.05 significance level. However, educational qualifications did not result in statistically significant differences.

Creation and Production of Infographic Media on Rules and Regulation of Siam Toppan Packaging Co., Ltd.

2025-08-24T21:11:13+07:00

This research aims to create and produce still and animated infographic media on the rules and regulations of Siam Top Packaging Co., Ltd., and to evaluate the satisfaction with the still and animated infographic media on the rules and regulations of Siam Top Packaging Co., Ltd.

Quantitative research using a survey method, questionnaires were used to collect data from a sample group of 100 people using accidental sampling. The statistics used to analyze the data were percentage, mean, and standard deviation. The results showed that the still and animated infographic media for learning about rules and regulations were evaluated for quality by the majority of the sample group, who were male (55%), aged 20-30 years (48%), had a high school education level (59%), and had an income of more than 20,000 baht (61%). The sample group had the highest level of satisfaction with the still infographic media (mean = 4.39) and also had the highest level of satisfaction with the animated infographic media (mean = 4.33).

Studying the Relationship between Packaging Design and Consumer Feelings Towards the Uniqueness of the Coffee Brand and the Broken Rubber Fruit Community Enterprise Group, Pak Tho District, Ratchaburi Province

2025-12-22T18:29:28+07:00

This study aimed to analyze the relationship between packaging design and consumer perceptions that influence their emotional responses to brand identity, to examine the relationship between packaging design and consumers’ perceptions and feelings toward brand uniqueness, and to evaluate the impact of packaging design on purchase decisions. The research employed a mixed-methods approach, comprising qualitative research through in-depth interviews with entrepreneurs and consumers to understand the concepts and narratives behind packaging design, and quantitative research by collecting data from 400 consumers using a questionnaire developed specifically for the study’s primary objectives. The findings revealed that the packaging design of the coffee and Yang Hak fruit community enterprise group stood out in several aspects, including the use of colors and materials reflecting nature and local wisdom, simple yet distinctive logo and graphic designs, and texts that convey the uniqueness of the products and their origins. These designs enabled consumers to perceive the brand’s identity and fostered a sense of connection with the local community. Additionally, the packaging design created a positive first impression, captured consumer attention, and enhanced purchase intention. Moreover, products with packaging aligned with sustainability values and local identity were more likely to gain acceptance and succeed in highly competitive markets, demonstrating that packaging design is a crucial strategy for differentiation and achieving competitive advantage.

Factors Affecting Financial Stability Planning for Retirement Generation X

2025-12-23T16:06:17+07:00

This study aimed to examine the factors influencing financial planning for retirement among Generation X individuals, defined as those born between 1965 and 1979, residing in Bangkok and its metropolitan areas. A total of 510 participants were selected through random sampling and responded to a structured questionnaire. Data were analyzed using Structural Equation Modeling (SEM). The findings revealed that the developed model demonstrated a good fit with the empirical data, with statistically significant indicators (χ²= 858.168, df = 279, p<0.001, χ²/df = 3.101, RMSEA = 0.067, CFI = 0.904, TLI = 0.900, SRMR = 0.051). The factors significantly influencing retirement financial planning included government policies and regulations (γ = 0.359), cultural factors (γ = 0.107), circumstantial factors (γ = 0.211), financial literacy (γ = 0.267) and, financial risk tolerance (γ = 0.242), all of which were statistically significant. These results underscore the importance of promoting financial knowledge and policy support to enhance effective retirement financial planning among this demographic group, ultimately contributing to financial security and quality of life in post-retirement years.

Factors of Technology Acceptance Influencing the Intention to Use Shopee SPayLater Installment Services Among Generation Z Consumers in Bangkok and Vicinity Areas

2025-08-25T15:09:07+07:00

This research focuses on quantitative analysis and aims to study factors of technology acceptance influencing the Intention to use Shopee SPayLater installment services among Generation Z consumers in Bangkok and vicinity areas. The results of this research will be used as a guideline for developing marketing strategies to effectively promote the acceptance of Shopee SPayLater installment services. Data were collected through an online questionnaire from a sample of 400 Generation Z consumers, born between 1997-2012, residing in Bangkok and metropolitan areas, who have never used Shopee SPayLater installment services. Statistical analysis methods used include frequency, percentage, mean, Standard Deviation, error coefficient, analysis of variance, and multiple regression analysis using statistical software.

The research findings indicate that there are four factors significantly influencing the intention to use Shopee SPayLater installment services among Generation Z consumers in Bangkok and vicinity areas, ranked in order of their influence: social influence, facilitating conditions, perceived ease of use, and perceived usefulness at a statistical significance level of 0.05.

Empowering Digital Era Entrepreneurs in the Biz Club Samut Prakan Network Toward Green Community Development for Business Value, Economic Investment, and Global Competitive Advantage

2025-08-20T16:25:51+07:00

This research aimed to examine how enhancing entrepreneurial capacity affects the development of a green community prototype within the Biz Club business network in Samut Prakan Province. A mixed-methods research design was employed, in which quantitative research was conducted first, followed by qualitative research. Questionnaires were administered to customers who purchased products from network members using non-probability accidental sampling, with a sample size of 385 respondents. Questionnaires and in-depth interviews were conducted with all entrepreneurs in the network through purposive sampling, totaling 113 participants. In addition, brainstorming sessions were held with entrepreneur committee members and representatives from government agencies selected through purposive sampling, comprising 12 participants. Data were analyzed using mean, standard deviation, and multiple regression analysis, with t-tests and F-tests. The results indicated that respondents expressed the highest level of agreement on the following issues: customers’ demand for safe products; entrepreneurs’ use of customer needs to enhance the efficiency of business management; the development of business plans and online marketing plans aligned with the digital era; the application of digital applications, with public and private sector organizations serving as policy-driven mechanisms to translate policy into practice; the generation of appropriate income that is cost-effective; and the use of online marketing channels to expand the customer base and increase sales. In terms of economic investment, businesses were found to distribute profits among members, and the adoption of technology and innovation was identified as a key factor in enhancing competitiveness. Enhancing competitiveness toward international standards significantly affected the development of the Biz Club business network as a green community prototype at the 0.01 level of statistical significance. The results suggest that products should comply with international standards in accordance with the principles of the circular economy and the green economy, leading to economically worthwhile investment and the sustainable use of resources.

Digital System for Sustainable Development in Supply Chain of Thai Universities

2025-09-01T18:24:45+07:00

An academic articles about digital system for sustainable development in supply chain of Thai universities are important and can promote sustainable university development. and create a learning network with society from the findings from the literature review, the researcher found documents and articles on sustainable development in digital system for sustainable development in supply chains of Thai universities. The objective are to present are and propose guidelines about digital system for sustainable development in supply chain of Thai universities is an important to support the entire system of sustainable development university indicators. All 17 goals comprise 244 indicators. It is therefore important to support the entire sustainable development activity system. All activities from upstream to downstream. Helps organizations to monitor their supply chains. To ensure that the organization operates smoothly and efficiently according to the established strategy. The process consists of steps starting from the supplier, Service Provider, the university, the finished product, Distributors, the customer that can connect information, news, and resources to be applied together. To move goods from the deliverer to the customer, Causes a fast flow of information and effective. As well as creating additional value for educational institutions and produce products that are satisfactory to consumers.