Rajamangala University of Technology Tawan-ok Social Science Journal

Rethinking Digital Access in Thailand

Jakkapong Sukphan, Prapaporn Kitdamrongtam, Sutawan Satjasomboon — Fri, 28 Jun 2024 00:00:00 +0700

Despite widespread internet connectivity in Thailand, a significant digital divide persists, necessitating a reevaluation of digital access within the country. This study aims to achieve two main objectives: 1) to analyze the impact of socio-demographic factors on material access and 2) to investigate the influence of these factors on physical access to the Internet. The data for this research was sourced from Thailand’s National Statistical Office's 2020 Household Survey on the Use of Information and Communication Technology. The survey included respondents aged 18 to 75 years living in Thailand. To explore these objectives, logistic regression analysis was employed to examine the effects of socio-demographic variables on both material and physical dimensions of internet access.

The findings highlight significant correlations between individuals' socio-demographic characteristics and their digital access experiences in Thailand. Specifically, factors such as gender, age, employment status, and education level influence both material access (ownership of devices like desktop computers, laptops, tablets, smartphones) and physical access (internet access at home, workplaces, educational institutions, others’ residences, public service centers, and private service centers). Despite the prevalent availability and connectivity of the internet across Thailand, the digital divide remains evident. This research offers crucial insights into the disparities faced by different socio-demographic groups, particularly the so-called "mobile underclass." The persistence of these disparities underscores the urgent need for targeted interventions and policies to address and bridge the digital divide in Thailand.

Strategy for Increasing Sales Volume of Accommodation Business in Sri-Chang Island after COVID-19 Crisis.

Phatthana Thanakitputimed — Fri, 28 Jun 2024 00:00:00 +0700

The objectives of this research were to 1) study the decision behavior of accommodation’s choosing in Sri-Chang Island after COVID-19 crisis. 2) study the decision factors of accommodation’s choosing in Sri-Chang Island after COVID-19 crisis. 3) study the management guidelines of the accommodation business in Sri-Chang Island after COVID-19 crisis and 4) determine the strategy for increasing sales volume of accommodation business in Sri-Chang Island after COVID-19 crisis. This research methodology were integrated between qualitative and quantitative research. The data were collected by Interviewing and questionnaires. The research procedure consisted of three steps: Step 1; study information about the decision behavior and decision factors of accommodation’s choosing (quantitative research). Step 2; study management guidelines for accommodation businesses in Sri-Chang Island after COVID-19 crisis (qualitative research). And step 3; determine the strategy for increasing sales volume of accommodation business in Sri-Chang Island after COVID-19 crisis. The steps were as follows. 1) Relationship examination by KMO statistics and Bartlett's Test of Sphericity. 2) Exploratory factor analysis (EFA) 3) Relationship examination among the variables by structural equation modeling (SEM) and 4) Examination of draft strategies by focus group discussion. The results of this research were showed the strategy for increasing sales volume of accommodation business in Sri-Chang Island after COVID-19 crisis in term of “START Model” and the meaning of “S” = Sustainable strengths were making the accommodation's sustainable strengths. “T” = Target customer focus was developing channels to reach target customers. “A” = Administration for Income & Cost were revenue management and reasonable costs. “R” = Relationships between community & business partners were building good relationships with community networks and business partners and “T” = Tangible service needs were creating concrete services that respond to customer needs. This strategy can be applied as management guidelines for accommodation businesses in Sri-Chang Island after COVID-19 crisis.

The Development of Digital Platform for Learning on Historical Buddhist Species for Facilitating of School Botanical Gardens in Thailand

Akera Ratchavieng, Phongsak Phakamach, Somjai Srinet — Fri, 28 Jun 2024 00:00:00 +0700

The objectives of this research were: 1) to build, test and used a digital learning platform on Historical Buddhist Species for facilitating of school botanical gardens in Thailand; 2) to evaluate the effectiveness and satisfaction of the use of a digital learning platform on Historical Buddhist Species for facilitating of school botanical gardens in Thailand; and 3) to propose a digital learning platform on Historical Buddhist Species for facilitating of school botanical gardens in Thailand. This research is research and development (R&D). The sample group consisted of 45 administrators, teachers, students and those involved in the School Botanical Garden Project, Academic Year 2023, selected by a specific method, and 10 experts. Research instruments are questionnaires and interview guide. Quantitative data analysis showing means, percentages, and standard deviations. Qualitative data analysis uses content analysis. The research results were as follows: 1) the trial of the platform developed has resulted in a high level of expert evaluation and user satisfaction is also very high; and 2) the structure of this education platform consisted of a content web site, lecturer and students database, knowledge evaluation model, knowledge memorandum, web board, knowledge asset, document download and gallery. The developed system equips learners and stakeholders with the skills to learn about Historical Buddhist Species for effective operation of the school’s botanical garden.

Analysis of Marketing Strategies of Low-Cost Airline Business After the Spread of the COVID-19 Disease in Thailand

sompong aussawariyathipat — Fri, 28 Jun 2024 00:00:00 +0700

This research is Mixed Method Research based on the qualitative and quantitative research which has the objectives for; 1) To analysis the marketing strategy of low-cost airline business after the Coivd-19 pandemic in Thailand. 2) To study the overall satisfaction of the service against the marketing strategy of low-cost domestic airline business in Thailand after the Coivd-19 pandemic. 3) Study and compare passenger opinions on airline marketing strategies after the COVID-19 outbreak. 4) Study the overall of relationship between the marketing strategies of low-cost airlines service in Thailand and satisfaction of the marketing strategies of low-cost airlines service in Thailand after the outbreak of COVID-19. And 5) To suggest the development plan of marketing strategy of low-cost airline business during the emerging disease. This research based on the document study and the sample of this study consist of the low-cost airline passenger 400 subjects. The study tools for this research is 5-rating scale questionnaires and the statistic which using for analysis data are frequency, percentage, mean, standard deviation, t-test, ANOVA comparing analysis and Pearson Correlation. The research found that; 1) The low-cost airline business proceeds by using the marketing tool which integrated marketing communication. This tool is focused on in-depth advertising and public relation by social media. 2) Overall of passenger satisfied is high level. 3) Guideline for development of marketing strategy of low-cost airline business during the emerging disease. The airline should be proceeded the measuring of integrated communication for building the confidence in the service according to advanced service quality standard.

Infrastructure Management for the People of Khok Muang Subdistrict Administrative Organization, Non Sang District Nong Bua Lamphu Province

Danai Lamkham — Fri, 28 Jun 2024 00:00:00 +0700

The objectives of this research are 1) to study the management of infrastructure to the people of Khok Muang Subdistrict Administrative Organization Non Sang District, Nong Bua Lamphu Province 2) to compare the management of infrastructure to the people of the Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province. Classified by gender age education level and occupation and 3) to provide guidelines for infrastructure management to the people of the Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province. The sample group used in the research was people in the Khok Muang Subdistrict Administrative Organization area. Calculated according to Taro Yamane's calculation formula there were 324 people. The tool used for data collection was a questionnaire consisting of 5 parts. Statistics used for data analysis were descriptive statistics, including number percentage mean and deviation. standard For general information about the sample group Inferential statistics include T - test and F - test for comparing infrastructure management to the people of Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province. classified by gender age education level and occupation

The results of finding were as follows :

Infrastructure management for the people of Khok Muang Subdistrict Administrative Organization, Non Sang District, Nong Bua Lamphu Province Overall, it was at a moderate level (= 3.18, S.D.= 0.61). When considering each aspect, it was found that the side with the highest average was the road side (= 3.46, S.D.= 0.79) followed by the lighting side (= 3.27, S.D.= 0.66) while the side with the least mean value was the tap water side (= 3.01, S.D.= 0.76).
Results of the analysis to compare the management of infrastructure to the people of the Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province. Classified by gender age education level and occupation it was found that by gender Infrastructure management for the people of Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province Not different. Age education level and occupation were significantly different at the 0.05 level.

3. Guidelines for managing infrastructure for the people of Khok Muang Subdistrict Administrative Organization Non Sang District Nong Bua Lamphu Province. The water production process should be inspected before dispensing need a new road to make the entrance to the village more convenient. Improving the road because it is a hole should always be repaired.

The Development Learning Activity of Elderly Health Promotion Base on Indigenous Vegetables Wisdom: Case Study Salung – Keelek Community, Mae Rim District, Chiang Mai Province

Samart Jaitae, Phunyatida Khamsit — Fri, 28 Jun 2024 00:00:00 +0700

This mixed method aims to 1) study Indigenous vegetables wisdom knowledge and 2) develop and test the efficiency of learning activities for health promotion based on indigenous vegetable wisdom. 300 elderly people and 47 stakeholders live in Saluang-Keelek community, Maerim District, Chiangmai Province. Data collected by learning activities and tests. The descriptive, efficiency of E1/E2 according to the set criteria of 80 /80 and a paired t - test were used for data analysis. The results indicated that the elderly have the knowledge of Indigenous vegetables in good level (89.10 %). The learning activities consisted of indigenous vegetable species knowledge, utilities, and local wisdom transfer and conservation. The efficiency value was specified at 80.00/80.00 percent (80.56/85.80). In a comparison of learning activities, the post – learning achievement score was higher than the pre – learning achievement score (p - value = 0.007). In conclusion, the elderly recommend increasing the time for activity and developing facilitators in community learning management.

The Creating Program to Forecasting Admission to Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok

Boonyawat Aksornkitti , Watsamon Santisiri — Fri, 28 Jun 2024 00:00:00 +0700

This research aimed to creating program to forecasting admission to Institute of Aviation and Aerospace Technology, Rajamangala University of Technology Tawan-Ok. Sampling were 400 records which divided to training data 320 records and test data 80 records. WEKA was used to create forecast conditions using decision tree methods and VBA was used to create forecasting program. The results of after the forecasting program was implemented found, 82.50 percentage of accuracy.

Effects of Dynamic Environment to Performance of Small and Medium Enterprises in NakonChai Burin

Araya Uengpaoboonkit — Fri, 28 Jun 2024 00:00:00 +0700

The objective of this research is meant to examine and study the effect of the dynamic environment on business performance. Questionnaires were used to provide data from 400 samples of small and medium enterprises (SMEs) in the NakhonchaiBurin group consisting of Nakhon Ratchasima, Chaiyaphum, Buriram, and Surin. Random sample by using multi-stage sampling. First stage by dividing the provinces into smaller groups, second stage by used business segmentation, and proportional grouping. And the last stage by using simple random sampling. The data were analyzed by using multiple correlation analysis and multiple regression analysis. Results showed that a dynamic environment on marketing environment and competitive environment have positive effects on overall business performance. It was also found that the dynamic environment was able to explain the variable of business performance by 92.00%, and statistically significant at 0.05.

Phonetic Prowess in Practice: Unpacking Challenges, Strategies, and Best Practices in Pronunciation Training for Deutsch als Fremdsprache (DaF) Instruction

Pongsiri Kamkankaew — Fri, 28 Jun 2024 00:00:00 +0700

This review article delves into the intricacies of pronunciation challenges DaF learners face while learning German. The study shows that native language interference and differences in phonetics are significant causes of pronunciation problems. This shows how important it is to understand German phonological elements. Also, suitable teaching methods should include segmental and suprasegmental elements focusing on specific sounds, stress patterns, and intonation. The review article also advocates for blending explicit and implicit instructional methods, personalized feedback, and the integration of technology and multimedia aids in pronunciation exercises. Continuous evaluation of training effectiveness through varied assessment methods is underscored, emphasizing the long-term impacts on language proficiency. This comprehensive examination aids instructors in enhancing their pedagogical methods, ensuring that learners attain natural and accurate German pronunciation skills.

Trend of the Hotel Industry in 2030

Anirut Jaroensuk — Fri, 28 Jun 2024 00:00:00 +0700

This academic article aims to explore and analyze the direction of the hotel industry in 2030. The scope of the study includes the sustainability and environmental responsibility of hotel industry, technological advancements in the hotel industry, changes in guest expectations, and challenges within the hotel industry. The methodology involves a literature review from various sources such as books, theses, research papers, academic articles, and internet searches. The analysis is conducted to forecast the future direction of the hotel industry, providing hoteliers with insights to adapt, develop their businesses, and increase profits. Through a comprehensive review of literature and current industry data analysis, the study examines key factors likely to shape the hotel industry over the next decade. The findings indicate that sustainability and environmental responsibility will become increasingly important in the hotel industry, driven by the growing demand for sustainable tourism. Hotels will need to enhance resource efficiency and reduce carbon emissions and waste to be environmentally friendly. Future technological advancements will help hotels improve operational efficiency and better ensure customer security and privacy. Changes in guest expectations are expected to be influenced by technology social changes and increased environmental awareness. The future hotel industry faces several challenges that require effective adaptation and resolution. These challenges arise from technological advancements social changes and economic and environmental factors.