Kiran Bala, Aditi Batheja, and Shilpee Aggarwal. “An Empirical Study of the Moderating Impact of Peer Group on Key Business Antecedents and Digital Games Performance of the Indian Economy”. Thailand and The World Economy, vol. 41, no. 1, Jan. 2023, pp. 126-47, https://so05.tci-thaijo.org/index.php/TER/article/view/263128.