Souren Koner, Tanushree Gupta, and Sonali Malewar. “An Expedition of Brand Identification to Evangelism With Mediating Effect of Love and Loyalty”. Thailand and The World Economy, vol. 41, no. 2, May 2023, pp. 62-84, https://so05.tci-thaijo.org/index.php/TER/article/view/265424.