Souren Koner, Tanushree Gupta, Sonali Malewar. An Expedition of Brand Identification to Evangelism with Mediating Effect of Love and Loyalty. TWE [Internet]. 2023 May 8 [cited 2024 May 5];41(2):62-84. Available from: https://so05.tci-thaijo.org/index.php/TER/article/view/265424