Chongesiriroj, S., Pakvipas, P., & Pongwiritthon, R. (2017). Factors Affecting Consumer’s Brand Loyalty: The Roles of Brand Identity and Brand Values Towards “CHINAG MAI BRAND”. RMUTL Journal of Business Administration and Liberal Arts, 5(1), 72–81. Retrieved from https://so05.tci-thaijo.org/index.php/balajhss/article/view/94702