SANTAD, B.; PIMPAN, S.; VITANO, C. Online Businesses and the Development of a Conceptual Framework for Managing the Electronic Marketing Mix. RMUTL Journal of Business Administration and Liberal Arts, [S. l.], v. 12, n. 1, p. 205–222, 2024. Disponível em: https://so05.tci-thaijo.org/index.php/balajhss/article/view/269781. Acesso em: 21 sep. 2026.