RATTANAKANOKKAN, A.; POMSUWAN, K. The Experience of Artificial Intelligence Accuracy through Perceived Utilitarian Value and Perceived Hedonic Value of Consumers in Udon Thani Province. RMUTL Journal of Business Administration and Liberal Arts, [S. l.], v. 12, n. 2, p. 59–84, 2024. Disponível em: https://so05.tci-thaijo.org/index.php/balajhss/article/view/273325. Acesso em: 2 apr. 2025.