SUKAPUN, D.; WINGWON, B.; PANYAYUEN, J.; THONGKHUM, P. The Effect of Experiential Marketing, Satisfaction and Word of Mouth Toward Purchase Decision of Medical Equipment for Hospitals in the Northern Region of Thailand. RMUTL Journal of Business Administration and Liberal Arts, [S. l.], v. 13, n. 1, p. 145–162, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/balajhss/article/view/278028. Acesso em: 11 dec. 2025.