MODHUANG, C.; KAMCHAI, K. 9Ps Model Affecting to the Consumer’s Behavior of Local Brand Coffee Consumers in Muang District, Chiangmai Province. RMUTL Journal of Business Administration and Liberal Arts, [S. l.], v. 6, n. 1, p. 32–40, 2018. Disponível em: https://so05.tci-thaijo.org/index.php/balajhss/article/view/125982. Acesso em: 4 may. 2024.