1.
Chongesiriroj S, Pakvipas P, Pongwiritthon R. Factors Affecting Consumer’s Brand Loyalty: The Roles of Brand Identity and Brand Values Towards “CHINAG MAI BRAND”. BALARMUTL [Internet]. 2017 Jun. 30 [cited 2024 May 18];5(1):72-81. Available from: https://so05.tci-thaijo.org/index.php/balajhss/article/view/94702