CHUM-UN, M. Creating Added Value for the On Tai Sub-District Community Enterprises Based on Creative Marketing, Brand, Identity and Storytelling. Community and Social Development Journal, Chiang Mai, Thailand, v. 22, n. 1, p. 1–22, 2021. DOI: 10.14456/rcmrj.2021.246492. Disponível em: https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/246492. Acesso em: 11 dec. 2025.