Chum-Un M, Jaikaew A, Saipang J, Nochai B, Arsarki J. Brand and Business Model Building from Community Identity for Competitive Advantages of Mae Win Sub-District, Mae Wang District, Chiang Mai Province. Com. Soc. Dev. J. [internet]. 2022 Dec. 12 [cited 2025 Dec. 11];23(3):89-108. available from: https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/261025