Community and Social Development Journal

The Impact of Consumer Confusion on Chinese Consumers' Delayed Choices in Online Shopping: The Mediating Role of Negative Emotions

2025-01-29T14:28:35+07:00

This study investigates the impact of consumer confusion factors, including overload confusion, ambiguity confusion, and conflict confusion, on consumers’ delayed choice within online shopping environments. Utilizing a convenience sampling method, data were gathered via online surveys from 451 Chinese participants who had engaged in online shopping and experienced decision delays during the past year. The analysis, conducted through structural equation modeling (SEM), aims to test hypotheses and develop a comprehensive model that captures complex relationships among variables. The result reveals that the consumer confusion factors including overload confusion (β=0.349), ambiguity confusion (β=0.333), and conflict confusion (β=0.248) significantly contribute to the consumers’ delayed choice. In addition, these factors also influence the generation of negative emotions during the online shopping search process (overload confusion: β=0.334; ambiguity confusion: β=0.308; conflict confusion: β=0.276). Furthermore, it was found that negative emotions (β=0.295) have a direct positive effect on the delay in purchasing decisions. Additionally, negative emotions serve as a mediating factor between consumer confusion and consumers’ delayed choice (delayed choice: β=0.245; ambiguity confusion: β=0.192; and conflict confusion: β=0.188). This research offers valuable insights for the management of online shopping platforms and vendors, suggesting that addressing conflicting messages and reducing consumer confusion are critical strategies for achieving success in the competitive online retail market.

Strategies for Enhancing Production and Marketing of Dried Freshwater Algae Sheets in Luang Prabang Province, Lao PDR

2025-01-29T14:28:26+07:00

This study was conducted to investigate: 1) socio-economic attributes of farmers producing dried fresh water algae sheets in Luang Prabang province, Lao P.D.R.; 2) current conditions of production and marketing of the farmers; and 3) guidelines for promoting production and marketing of the farmers. A set of questionnaires was used for data collection administered with a sample group of 92 farmers producing dried fresh water algae sheets. Obtained data were analyzed by using descriptive statistics. Results of the study revelated that most of the respondents were female, 41-50 years old, elementary school graduates and they had 3-5 family members on average. A monthly income of the respondents was less than 5,000,000 Kips. The respondents had 5-10 years of experience in dried fresh water algae sheets production. Most of them (96.7%) had never reared cattle. They searched raw materials from nature in their area (92.4%). Most of the respondents (83.7%) used their own capital for dried fresh algae sheets production. Environmental conditions and capital were key factors effecting production process of the respondents. Distribution market was the main problem encountered which might be due to a stiff competition and difficult market access.

Integrating Wisdom Management Models in Community Weaving Groups of Luang Prabang Province, Lao PDR

2025-01-29T14:28:18+07:00

This qualitative research aims to study the knowledge management practices and the mode of weaving knowledge management among weaving group members in Luang Prabang province, Lao PDR. The study's sample for weaving knowledge management includes 326 members from weaving groups across 15 villages. Additionally, the sample group for examining the knowledge management model comprises 20 individuals, including leaders of the weaving groups and cultural officials at the district and provincial levels. Data collection was conducted through in-depth interviews with the sample and group discussions using predefined discussion points.

The results indicate that weaving has become the primary occupation and a significant income source for families and communities by integrating traditional wisdom with new knowledge acquired from weaving operations, development, and distribution. Although the members of the weaving group in Luang Prabang province have not yet formalized the documentation of weaving knowledge and wisdom, they exhibit an effective weaving process through various stages. These stages include knowledge searching, creation, systematic processing, filtering, accessing, and sharing among members. The researchers identified these seven steps as crucial in the knowledge management practices of the weaving group members in Luang Prabang, Lao People's Democratic Republic.

The model of weaving knowledge management reveals that the government sector plays a crucial role in supporting these practices by formulating policies that promote weaving, providing expert support, and allocating budgets to establish scholars and learning corners within the community, as well as for marketing initiatives. Additionally, the business sector is instrumental in funding equipment, training, and promoting weaving activities. The membership, comprising weaving group members and their leaders, is fundamental to the weaving production line. These individuals are pivotal in driving change and achieving community goals. Creating learning spaces and exchange opportunities for local people to trade their products at fair prices can help preserve local weaving sustainability.

Unveiling the Entrepreneurial Journey: Lived Experiences of Filipino Women Entrepreneurs

2025-01-29T14:28:50+07:00

Women entrepreneurs play a crucial role in driving economic growth and innovation. This study explored the lived experiences of Filipino entrepreneurs, specifically, determined their experience, identified the challenges they faced, and proposed relevant follow-up extension activities. A phenomenological design using a qualitative approach was employed. Data were gathered through semi-structured interviews with three recipients of the livelihood package provided by the college. The findings revealed that the entrepreneurs' experiences significantly impacted their personal, social, and economic lives, and they encountered various challenges in their businesses. The study suggested the need for appropriate follow-up extension activities to help recipients overcome these barriers. Key recommendations include conducting seminars, workshops, or training programs to equip entrepreneurs with new knowledge and skills for effective business management; seeking sponsorship from the Local Government Unit for extension service programs to support entrepreneurs in addressing personal, social, and economic challenges; implementing monthly observations and evaluations by the college’s Extension Services office to ensure the sustainability of extension service projects; and encouraging future research to further investigate other entrepreneurial experiences that may impact business success.

Assessing the Significance of Social Values in Pre-Service Physical Education Teachers' Participation in Philippine Traditional Games

2025-01-29T14:29:06+07:00

physical education teachers when engaging in Philippine traditional games at Batangas State University JPLPC-Malvar Campus during the academic year 2021-2022. Using a descriptive-correlation method, data were gathered from 50 respondents through a researcher-made questionnaire assessing their profile, social values, and perceived importance of these values. The theoretical framework is grounded in situated learning theory by Lave and Wenger and Vygotsky's sociocultural theory, emphasizing the role of social interaction in cognitive development. Results reveal that majority of respondents are female, aged 18-19, residing in urban areas, and belong to lower-income brackets. Community, diversity, well-being, and sustainability were rated as highly important social values. Significant relationships were found between respondents' sex, type of residence, socio-economic status, and their perceived importance of social values. The study highlights the potential of traditional games to foster essential social values and recommends activities such as seminars, team-building exercises, open forums, and sports festivals to enhance these values. These findings emphasize the need for integrating traditional games in physical education curricula to preserve cultural heritage and promote social development, particularly in a post-pandemic educational landscape.

Sociological Imagination and Volunteerism of Teacher Education Students at One State University in Batangas

2025-01-29T14:29:13+07:00

The study aimed to determine significant relationships between the level of sociological imagination and volunteerism. Using a descriptive-correlation research method, it involved 161 teacher education students from Batangas State University JPLPC-Malvar during the academic year 2021-2022. A researcher-made questionnaire was utilized to gather the needed data. Results revealed that respondents' sociological imagination is significantly associated with volunteerism. It suggests that as students' sociological imagination grows, so does their willingness to volunteer. Similarly, it was found that other sociological imagination factors and volunteerism have a strong association. It means that as the sociological imagination of education students grows, so does their readiness to volunteer.

Emotional Intelligence and Mathematical Resilience of Pre-service Teachers

2025-01-29T14:28:42+07:00

The study investigated the relationship between emotional intelligence and mathematical resilience in pre-service teachers using descriptive-correlational quantitative research. The researchers used self-report questionnaires to collect data from 88 pre-service teachers at Batangas State University JPLPC-Malvar's College of Teacher Education Major in Mathematics. The questionnaires contained items that assessed EI as well as mathematical resilience. The study's findings indicate a positive relationship between EI and mathematical resilience. Pre-service teachers with higher EI scores were more likely to be resilient in mathematics, implying that higher levels of emotional intelligence can contribute to better performance. Pre-service teachers with higher levels of emotional intelligence were more likely to be resilient in mathematics, implying that higher levels of emotional intelligence can contribute to better outcomes in mathematical learning. Overall, the research emphasizes the significance of emotional intelligence in awareness of mathematical resilience among pre-service teachers. To improve mathematical resilience, pre-service teacher training programs should focus on developing emotional intelligence and promoting a positive attitude towards mathematics, according to the findings.

The Correlation of Self-Care Practices in the Online Learning Environment of Teacher Education Students

2025-01-29T14:28:58+07:00

This research examined the self-care practices in online learning among teacher education students during the Academic Year 2021-2022. Specifically, it investigated the significant relationship between the respondents' profiles and their self-care practices in online learning. Data were collected using a questionnaire as the principal tool. The gathered data were analyzed using appropriate statistical tools, including correlation analysis. The results indicated that the respondents were largely female, mostly enrolled in the Bachelor of Secondary Education program, belonging to the Superior Group, and from middle-income families. Additionally, the study found that self-care practices were generally maintained at a good level despite the challenges posed by the pandemic. Chi-square analysis revealed significant relationships between self-care practices and variables such as sex, academic program, birth order, and socio-economic status. Based on these findings, the study recommends the use of infographic materials to promote good self-care practices in online learning among students.

The Design and Development of Community Textile Products from Banana Fiber Blends as Commercial Prototypes

2025-01-31T09:08:51+07:00

This research is predicated on the imperative to enhance the economic value of indigenous materials, specifically banana fiber, through the integration and development of community-based textile products with potential for commercial scalability. The objective of this research was to develop community textile products from banana fiber blends as commercial prototypes. The creation was divided into two parts: the creation of textile designs and the development of textile product prototypes from the needs of 400 working-age consumers aged between 25 and 45 years. The findings revealed that the yarn blend with banana fiber using a blend ratio of cotton, banana fiber, and Eri silk (70:20:10), spun in OE Spinning, yarn size 10/1, when used to create woven fabric patterns using the Kite technique resulted in new designs inspired by parts of a banana tree, which included designs based on banana blossom tops, banana fibrous layers, and banana blossoms. These developed designs could be applied to create textile fabrics with other techniques at the community level. When the developed textile was made into 10 daily wearable prototypes, the acceptance of the products by the consumers was at a good level. The overall mean acceptance score of 4.70, which was higher than the predetermined criterion of 4.00. Therefore, developing a prototype community textile product from banana fiber blend to commercial scale is the new body of knowledge that the community can use, develop, and expand its textile product in the future.

Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand

2025-01-31T09:08:54+07:00

This study focuses on a qualitative exploration of an immigrant ethnic minority entrepreneur’s journey to leverage technological opportunities within a period marked by significant market disruptions. Employing a case study methodology, this research aims to elucidate the interplay between the entrepreneur’s minority immigrant status and his strategic plans to establish and scale a successful online business venture. The subject of this study is an individual from an ethnic minority immigrant who has notably thrived as an online entrepreneur amidst the challenges and opportunities presented by the disruptive era. Data were gathered in 2022 through semi-structured, face-to-face interviews and a comprehensive review of the entrepreneur’s digital marketing strategies on various social media platforms. Through content analysis, the findings are narratively presented, highlighting the entrepreneur’s background, the strategic exploitation of disruptive opportunities, the impact of his ethnic minority status on business operations, and his forward-looking business strategies. This research contributes to the entrepreneurial literature by offering insights into the critical factors facilitating the success of entrepreneurs from marginalized communities in navigating the complexities of the digital age. It holds significant implications for aspiring entrepreneurs, particularly those from minority backgrounds, by shedding light on the key elements of entrepreneurial success in the contemporary disruptive landscape.

Sustainable Knowledge, Understanding, and Public Participation in the Construction of Water-Retaining Structures: A Case Study of Kamphaeng Sao Subdistrict, Muang District, Nakhon Si Thammarat Province, Thailand

2025-01-31T09:30:57+07:00

This study investigates the realms of 1) Level of the knowledge and understanding in the construction of water-retaining structures, and 2) Public participation pertaining to the construction of water-retaining structures. Employing a mixed-method approach, it combines both quantitative and qualitative research techniques. For quantitative research, a questionnaire-based survey was conducted on 363 Rural Community Members in Agriculture, underwent scrutiny through measures such as frequencies, percentages, mean, and standard deviation. Concurrently, qualitative data emanated from interviews and observations conducted with 29 key informants, comprising community members engaged in agriculture, government officials, students, and leaders. The findings of the study were as follows: 1) Level of the knowledge and understanding in the construction of water-retaining structures, in all aspects was high spanning various facets of construction, including land surveys, design, materials, site planning, and the construction process itself. 2) Public participation: the participants exhibited a profound understanding of water-retaining structure erection, underlining the significance of public participation. Community-driven construction of water-retaining structures promotes decision-making, unity, and mutual benefits. Utilizing local resources, especially bamboo, aids environmental preservation. The adoption of bamboo weirs enhances cooperation, ensuring year-round water access and strengthening community bonds. Decentralized responsibilities foster collaboration, improving community relationships. These structures yield intellectual, economic, and social gains, benefiting agriculture and reducing drought risks. Ongoing evaluation and stakeholder collaboration ensure project success, enhancing community knowledge, understanding and sustainability. This collaborative culture encourages inclusivity and long-term stability, reducing external support dependency.

The Development of Healthcare Model and Memory Rehabilitation of Elderly with Dementia by Using Community-based Participation

2024-04-11T14:01:46+07:00

This research aimed to develop a healthcare model and memory rehabilitation of the elderly with dementia by using community-based participation and to examine the satisfaction of the participating elderly towards the healthcare model and memory rehabilitation. The population in this research was the elderly people, whose age was 60 years and over, living in Nong Phueng, Yang Noeng and Saraphi subdistrict municipalities, Chiang Mai province. The purposive sampling method was applied to select the sample group of 100 male and female elderly people. The data collection instruments comprised a structured interview about dementia and community contexts, a focus group discussion, Thai Mental State Examination (TMSE), and a satisfaction questionnaire for the elderly. The data were statistically analyzed using mean and standard deviation. The results showed that the healthcare model and memory rehabilitation of the elderly with dementia by using community-based participation was developed. It was composed of three phases, including community preparation phase, research phase, and post-research phase. Furthermore, the questionnaire results revealed that the overall satisfaction of the participating elderly was at a high level, with the mean of 4.46 ( 0.52).

The Processes of Ethnic Identity Reconstruction among the Karen Ethnic Group in Galyani Vadhana District, Chiang Mai Province

2024-07-15T23:24:49+07:00

This study endeavors to explore the ethnic identity reconstruction through practices implemented in Galyani Vadhana's schools. It aims to explore how cultural knowledge is developed in educational environments using the framework of Culturally Responsive Pedagogy (CRP). It seeks to examine the methods used and offer insights into the knowledge and changes occurring within these communities. Employing qualitative methods, the research centers on two primary objectives: first, to examine the impact of CRP on promoting ethnicity identity reconstruction among Karen people including students, teachers and communities in the schools setting in Galyani Vadhana disrruct, Chiang Mai province; and second, to study the participation of Karen ethnic groups in educational institutions in fostering the reconstruction of Karen ethnic identities within schools. The key informants included teachers, students, and community members from a school at the study site. Data were collected through interviews and observations, then analyzed using a phenomenological approach.

The research underscores the importance of reconstructing ethnic identity among the Karen people, particularly within the educational context of Galyani Vadhana district. Collaboration between schools and the Karen communities is essential for fostering ethnic identity through a CRP. This approach involves developing a curriculum that aligns with community needs, embeds cultural values, and enhances the self-esteem of Karen students, teachers, and community members. By doing so, it reduces marginalization and preserve local heritage within the Thai education system. Second, active participation of the Karen ethnic group in educational institutions plays a significant role in promoting ethnic pride and identity reconstruction. The research suggests that increasing the representation of local Karen teachers, as opposed to Thai lowlander teachers who frequently relocate, could provide more continuity and cultural relevance in education. However, it is noted that ethnic minority teachers are underrepresented in the schools, partly due to the lack of emphasis on ethnic identity concepts in their teacher training programs. To address this gap, integrating multicultural education into university curricula for student teachers is essential for fostering a deeper understanding and appreciation of ethnic identity within educational institutions.

Development of Career Skills Model Based on Sufficiency Economy Philosophy Toward BCG Economy Model for Youth

2024-05-26T04:18:55+07:00

The purpose of the project were to establish a career skills model for young entrepreneurs based on the sufficiency economy concept toward business and community development (BCG) and to study the career skills based on the sufficiency economy philosophy towards BCG of young entrepreneurs.

In order to investigate the career skills of young entrepreneurs in Chiang Rai and provide recommendations for career skill development based on the sufficiency economy ideology toward BCG Economy Model for youth entrepreneurs, a focus group methodology including 160 key informants was employed in the qualitative research method. Additionally, 400 participants in the quantitative study approach employing the professional skills exam for adolescent entrepreneurs were used.

The findings of the research showed that young people had a high degree of confidence in themselves. They were fast to self-discover and determined. They might modify technology to suit their needs. Learning and inventive, informational, life and career, problem-solving, creative thinking, and emotional regulation abilities were today's vital life and professional skills. The integration of professional skills upgrading with the sufficiency economy ideology is a recognized strategy for sustainable business among youth entrepreneurs. It is based on two requirements: knowledge and virtue, honesty, responsibility, and transparency; and three principles: moderation, rationality, and immunity. Ultimately, it points toward the BCG (Bio Economy, Circular Economy, and Green Economy).

The Investigation of Problems and Translation Strategies from Thai into English of Sakon Nakhon Rajabhat University Students

2024-07-31T13:32:15+07:00

The main objectives of this study were to explore the difficulties that SNRU students encountered when translating sentences and to examine the translation strategies they used when translating from Thai into English. Using the purposive sampling method, 74 SNRU students were chosen to participate in this study. These students were divided into three major disciplines of study: 32 B.E. students, 21 B.A. students, and 21 B.Ed. students. Semi-structured interview questions and a questionnaire were used to collect data. The questionnaire was used to examine quantitative data, which was then presented as percentages. Content analysis was used to analyze qualitative data which are collected from semi-structured interview. Three inter-raters were asked to verify data from the semi-structured interview. The findings showed that five types of translation issues were identified. Word choice problems were the most common, accounting for 30%, followed by grammatical issues at 24.75%. Rhetorical and cultural translation challenges were also frequently encountered, making up 17.36%. Pragmatic problems were the least frequent, representing 10.60% of the issues. In addition, the study identified several strategies used by participants to overcome translation challenges, some of which were innovative while others were familiar. In comparison to the other newly revealed strategies, the most common strategy was translating using internet resources.