Community and Social Development Journal https://so05.tci-thaijo.org/index.php/cmruresearch <p><strong>Community and Social Development Journal</strong><br />ISSN 3027-7493 (Online)<br />ISSN 3027-7485 (Print)<br />Our journal, operating under the Institute of Research and Development Chiang Mai Rajabhat University, the study of develop society, communities and local areas and create benefits for the community for over 27 years.<br /><strong>Aim and scope:</strong> with Social Sciences 3 sub-subject 1) Social Development 2) Education Sociology 3) Business and Management for social development, which can be used to solve problems or develop society, communities and local areas and create benefits for communities and local areas.<br /><strong>Languages:</strong> English<br /><strong>Publication Frequency: </strong> 3 Issues per year (January-April, May-August, September-December). Articles per issue: 15<br /><strong>Publication Fee: </strong>Articles submitted have a cost of assessing and screening articles in the amount of 104 USD or 3,500 THB. Collect the fee 1 time after accept article. <strong><br />Publisher:</strong> Community and Social Development Journal is publish since 1999, the editorial team centered at Institute of Research and Development Chiang Mai Rajabhat University, Thailand has been responsible for processing manuscripts and managing the journal.</p> Institute of Research and Development, Chiang Mai Rajabhat University, Thailand en-US Community and Social Development Journal 3027-7485 Education for Sustainable Development in Higher Education in Southeast Asian Countries: A Systematic Literature Review https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/289772 <p>This study is a Systematic Literature Review (SLR) that examines the state of Sustainability in Higher Education (SHE) research across Southeast Asia. Guided by the PRISMA framework, the review systematically analyzed peer-reviewed articles published between 2022 and 2026 retrieved from the Education Resources Information Center (ERIC) database. From an initial pool of 6,120 articles, 69 studies met the inclusion criteria, drawn from five countries: Indonesia (n=21), Thailand (n=17), Malaysia (n=12), Vietnam (n=10), and the Philippines (n=9). The study was guided by three research questions addressing the characteristics, dominant themes, and educational development contributions of SHE in the region. Thematic analysis identified five dominant themes: Digital Transformation, Pedagogical Innovation, Sustainability Values and Character Development, SDGs Integration, and Educational Development Research Trends. Digital Transformation emerged as the most pervasive theme, present across all five countries and encompassing AI adoption, blended learning, Learning Management Systems (LMS), and MOOCs. The reviewed studies report potential contributions of SHE at three interconnected levels: individually, through practices associated with critical thinking, ethical awareness, and resilience among students and educators; institutionally, through curriculum reform, governance improvement, and green campus initiatives; and systemically, through their relevance to national educational policies and Southeast Asia's emerging role as a contributor to global sustainability discourse. A recurring pattern across the reviewed literature is that implementation responsive to local cultural, social, and historical contexts is more frequently associated with positive outcomes, suggesting a distinctive characteristic of the Southeast Asian approach. These findings carry potential implications for communities and societies across the region, as the reviewed studies suggest that universities embedding sustainability principles may better prepare graduates to address social, environmental, and economic challenges.</p> Dewi Suryanti Muhammad Fadli Refdi Akmal Alwi Irsha Fadilla Ayu Triria Puspita Devi Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-08-26 2026-08-26 27 3 e289772 e289772 10.57260/csdj.2026.289772 Consumer Behavior, Marketing, and Supply Chains of Fermented Foods and Health Supplements in Southeast Asia and India https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/288534 <p>Fermented foods and health supplements are deeply embedded in the dietary traditions of Southeast Asia and India and are increasingly positioned within expanding functional food and preventive health markets. This narrative review aimed to synthesize evidence on four interrelated domains: consumer behavior, marketing dynamics, supply-chain systems, and regulatory and certification issues associated with fermented foods and health supplements in these regions. Peer-reviewed literature was searched primarily through Scopus and Web of Science, with supplementary searches in ScienceDirect, SpringerLink, Emerald Insight, and Taylor &amp; Francis Online, with no year restriction. Studies were screened for relevance to fermented foods and/or health supplements in Southeast Asia and India and were synthesized using thematic and interpretative analysis. The review found that health consciousness, perceived efficacy and safety, cultural familiarity, affordability, physician recommendations, and product credibility are major determinants of consumer acceptance and purchase intention. Digital marketing, e-commerce, social media engagement, influencer communication, and branding increasingly shape market access and consumer trust, particularly among younger and urban populations. Supply-chain development is constrained by limited cold-chain infrastructure, inconsistent standardization, dispersed sourcing, and variable quality control, whereas transparency, traceability, digital logistics, and omnichannel coordination can enhance efficiency and market responsiveness. Regulatory inconsistencies and differences in certification and labeling requirements remain important barriers to consumer confidence and cross-border market expansion. Conceptually, the review proposes a reciprocal ecosystem model in which consumer trust functions as a cross-cutting mechanism linking perceived health value, marketing credibility, certification, product quality, and supply-chain transparency, while regulatory, cultural, and technological factors condition these relationships. Greater regulatory harmonization, scientific validation of health claims, improved supply-chain infrastructure, and comparative cross-country research are recommended to support sustainable market growth and strengthen benefits for consumers, local producers, and communities.</p> Vaigarai Senthil Bhagavathi Sundaram Sivamaruthi Wandee Rungseevijitprapa Chaiyavat Chaiyasut Venkatachalam Sivakumar Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-08-26 2026-08-26 27 3 e288534 e288534 10.57260/csdj.2026.288534 Accessibility of Entitled Discount Privileges of Persons with Disabilities in Panabo City, Philippines: An Explanatory Sequential Analysis https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286456 <p>The Magna Carta for Persons with Disability, or Republic Act No. 7277, aims to uphold the rights and welfare of persons with disabilities, ensuring protection, social fairness, and equal treatment against discrimination. This study examined the utilization of persons with disabilities' discount privilege in Panabo City, Philippines, to determine the extent of accessibility and the challenges encountered in implementing the law. An explanatory sequential mixed-methods design was employed to integrate quantitative and qualitative findings. A total of 150 respondents were recruited for the quantitative phase via a self-administered questionnaire, and five were selected for the qualitative phase via a semi-structured interview guide. Findings revealed low to moderate utilization of discount privileges across the following categories: establishments, medical services, drugstores and pharmacies, transportation, and basic and prime commodities. It was also found that environmental constraints, procedural, and compliance challenges exist. Hence, there is a gap between the law and implementation mechanisms. Additionally, it is recommended to focus on adopting policies grounded in the practical application and the timely need.</p> Lenie L. Quini Leenard Rob M. Viray Prince T. Ciano Franklin P. Amora Jr. Marcel Marie T. Dagohoy Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-08-26 2026-08-26 27 3 e286456 e286456 10.57260/csdj.2026.286456 Attitude and Utilization of Generative AI as a Learning Tool among Pre-Service Mathematics Teachers https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/284732 <p>This study examined the attitudes and utilization of generative artificial intelligence (AI) as a learning tool among pre-service mathematics teachers. Employing a descriptive-correlational research design, data were collected from 71 respondents through a structured survey instrument to determine their perceptions of generative AI and the frequency of its use in learning mathematics. Findings revealed that respondents demonstrated a moderately positive attitude toward generative AI across cognitive, affective, and behavioral dimensions. In terms of utilization, participants commonly used generative AI tools for step-by-step explanations, clarification of mathematical concepts, and assistance in solving mathematical problems. However, integration of these tools into regular study routines remained limited. Correlation analysis showed a significant moderate positive relationship between attitudes and frequency of use, indicating that more favorable perceptions are associated with higher levels of engagement with generative AI in academic tasks. Respondents also perceived the curriculum as moderately supportive in developing competencies for effective AI utilization, particularly in enhancing problem-solving skills, critical thinking, and conceptual understanding. Nevertheless, some hesitation was noted in encouraging peer use, reflecting concerns about appropriate and responsible application. In general, the study highlights the need for structured integration of generative AI in mathematics education. It is recommended that teacher education institutions provide targeted training, clear guidelines, and pedagogical strategies to strengthen technological competence, critical thinking, and ethical use of AI. Future research may further examine its long-term effects on learning outcomes and professional readiness.</p> Nora V. Marasigan Ericka A. Onte Althea P. Matanguihan Kristal Kaye S. Serrano Marwin M. Magsino Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-08-27 2026-08-27 27 3 e284732 e284732 10.57260/csdj.2026.284732 Social Health Innovation and Emergency Preparedness in Universities: An Evaluation of Perceived Public Health Crisis Management Capacity in Guangxi, China https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/287786 <p>This cross-sectional survey study developed and applied a multidimensional framework for evaluating the public health emergency management capacity of higher education institutions (HEIs) in the Guangxi Zhuang Autonomous Region, China. Social health innovation defined here as the coordinated reform of institutional governance, community health partnership and technology adoption provided the conceptual lens for indicator development. A five-dimension, 30-item indicator system was constructed through two rounds of Delphi consultation with seventeen experts (effective response rates 100.00% and 91.67%; expert authority coefficient 0.94). Kendall's coefficient of concordance was in round one and 0.306 in round two (both p &lt; 0.01), indicating statistically significant but modest expert agreement. Between February and June 2025, structured questionnaires were distributed by convenience sampling to students and faculty at twenty HEIs, yielding 1,701 valid responses (institutional sample sizes 30–368). Capacity was measured as respondents' perceptions rather than through objective institutional audit. The entropy weight method (EWM) derived data-driven indicator weights reflecting between-institution variability, and the rank sum ratio (RSR) method with Probit-based grading ranked and classified institutions. Management and command system construction (28.19%) and prevention and emergency preparedness (26.63%) carried the largest entropy weights; perceived shortfalls were most pronounced in contingency plan updating, inter-departmental coordination and post-incident evaluation. Descriptively, vocational colleges scored higher overall than undergraduate universities, and science-engineering and public security institutions scored higher than medical and arts institutions; these comparisons were not tested inferentially. Probit grading classified 4 of the 20 institutions (20.00%) as high capacity, 13 (65.00%) as medium and 3 (15.00%) as low. On the basis of these findings the study proposes as an interpretive contribution rather than a validated intervention a social health innovation framework centred on flatter emergency governance, university–community health partnerships and technology-enhanced early warning. For policy, the results indicate that regional education and health authorities should weight institutionalised command mechanisms and preventive preparedness most heavily in HEI assessment standards, and direct targeted support to institutions in the low-capacity tier.</p> Qingyi Mai Pimporn Thongmuang Sarisak Soontornchai Xiaoqiang Qiu Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-14 2026-09-14 27 3 e287786 e287786 10.57260/csdj.2026.287786 Factors Influencing the Comprehensive Ability of Undergraduate Photography Students in Shanxi Province, China https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/283420 <p>Photography education in China is shifting from a technique-centred model towards the cultivation of comprehensive professional competence, yet the factors that shape this competence in regional institutions remain under-examined. This study examined the factors influencing the comprehensive ability of undergraduate photography students in Shanxi Province. From a population of 4,254 students enrolled across six universities, 460 questionnaires were distributed and 418 valid responses were retained (90.90%), supplemented by semi-structured interviews with 15 students. Content validity was established through expert review (IOC = 0.60–1.00), the data were confirmed as suitable for factor extraction (KMO = 0.792–0.926; Bartlett’s test p &lt; .001), and internal consistency was acceptable (α = 0.862–0.913). All variables scored at a moderate level or above. Learning Attitude was highest (M = 4.04, SD = 0.74) and Photographic Creation Ability lowest (M = 3.30, SD = 0.90), with narrative expression weakest (M = 3.19), indicating an imbalance between technical skill and reflective capacity. Comprehensive ability was significantly correlated with Learning Attitude, Personal Interests and Employment Prospects (r = 0.640, 0.607, 0.603, respectively; p &lt; .01). A path model with observed composite variables accounted for 27.90% of the variance in comprehensive ability. Learning Attitude showed the largest total effect (β = 0.293), operating partly through Photographic Creation Ability, while Employment Prospects mediated the influence of Learning Resources and Family Support. The dual-mediator structure one internal and creative, the other external and market-oriented suggests that intrinsic motivation and industry alignment jointly shape competence, and that raising comprehensive ability requires both individual effort and systemic institutional support.</p> Sisi Chen Pornchai Nookaew Supaluk Satpretpry Aiwei Mu Mingwei Li Yuchih Lin Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-16 2026-09-16 27 3 e283420 e283420 10.57260/csdj.2026.283420 Whistleblower Protection as Social Capital Infrastructure: Institutional Design and Weaponization Risks in Thailand's 2025 Anti-SLAPP Law https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286419 <p>Thailand's 2025 Anti-SLAPP law marks a shift in the country's approach to whistleblower<br />protection, introducing comprehensive legal and financial mechanisms to address retaliatory<br />litigation. This article examines whether legal protection can transform dormant social capital<br />into active citizenship, what risks emerge when protections activate social networks, and what<br />safeguards prevent weaponization. Analysis reveals three critical insights: law alone cannot build<br />social capital without ecosystem cultivation; social capital is double -edged, enabling both<br />accountability and domination; and success requires balancing protection with accountability<br />mechanisms. The undefined "good faith" standard and absence of penalties for false reporting<br />create vulnerabilities that sophisticated networks can exploit. Four safeguards are proposed: an<br />explicit good-faith definition, a two-tier review, enforced penalties, and confidentiality protocols.<br />Thailand's framework requires sustained ecosystem investment to achieve a transformative<br />impact.</p> Noraphatra Dehchopayathchai Thanawit Kitdet Pichawat Sophonpanyarasmi Isaac Appiah Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-21 2026-09-21 27 3 e286419 e286419 10.57260/csdj.2026.286419 Enhancing Sustainable Economic Development through the BCG Model: Development and Commercialization of Stingless Bee Honey from Southern Thailand https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286879 <p>Stingless bee honey, derived from small eusocial bees within the Apinae subfamily, has emerged as a promising natural product in the global health supplement market. These bees are predominantly found in tropical and subtropical regions and exhibit limited tolerance to environmental extremes due to their reduced capacity for thermoregulation. Unlike conventional honey bees, stingless bees produce honey with higher moisture content, which undergoes natural fermentation within the hive, resulting in a distinctive sweet–sour taste profile. The compositional characteristics of stingless bee honey include proteins, essential amino acids, phenolic compounds, vitamins, and minerals. These constituents are associated with antioxidant activity and potential functional benefits, making the honey a candidate for nutraceutical and functional food development. Research has increasingly focused on its production systems, extraction processes, and value-added applications.<br />In Thailand, stingless bee honey production is supported by community-based enterprises, including Ban Ko La Nang Farm in Songkhla Province, operating under the Community Enterprise Promotion framework. Such initiatives contribute to sustainable rural development and are aligned with the Bio-Circular-Green (BCG) economic model, which integrates bioeconomy, circular economy, and green economy principles. Due to relatively low production yields compared to honey bees, stingless bee honey remains a scarce and high-value commodity in international markets.</p> Sumana Pansamut Bradley Arthur Corbett Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-21 2026-09-21 27 3 e286879 e286879 10.57260/csdj.2026.286879 The Study of Educational Management in Internet New Media Majors in Chinese Universities https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/283418 <p>This study examines educational management in Internet New Media majors across six Chinese universities spanning five institutional categories: two comprehensive universities and one university in each of the science and engineering, teacher-training, media, and arts categories. A mixed-methods design combined 483 valid student questionnaires with interviews involving 15 teachers and 10 educational administrators. A 40-person pilot assessed questionnaire reliability, with dimension-level Cronbach’s alpha coefficients of .898–.913. Descriptive findings and interview accounts were integrated through a policy–practice–effectiveness framework. Students rated curriculum–industry alignment positively (M = 3.92), whereas the student feedback mechanism received a lower rating (M = 3.34). Support for an additional digital feedback platform was also comparatively low (M = 3.42), suggesting that responsiveness and visible follow-up require attention alongside technical access. The media category recorded the highest reported mean scores across the three broad domains, although the lowest-scoring category varied by domain. Five reform strategies addressed curriculum renewal, employment information, student feedback, faculty development, and practice resources. The study’s contribution is an institutional comparison that connects management arrangements with students’ reported experiences and practical reform priorities. The findings support context-sensitive improvement and should be interpreted as descriptive evidence rather than causal effects.</p> Chen Liu Pornchai Nookaew Supaluk Satpretpry Jie Wang Aiwei Mu Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-21 2026-09-21 27 3 e283418 e283418 10.57260/csdj.2026.283418 Representations of Thai Soft Power & Cultural Identity in Foreign Video Games (1988-2025): A Content Analysis from Foreign Perspectives https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/283310 <p>This descriptive content-analysis study examines foreign video games that represent Thainess and Thai soft power from foreign perspectives. After screening the dataset, 57 video games released between 1988 and 2025 were retained for analysis. Non-game media were excluded, and anticipated 2025 titles were analyzed only through official trailers, promotional materials, developer information, and other publicly available paratexts. The coding framework combined the eleven Thai soft-power domains identified by the National Soft Power Development Committee with four negative-content categories: crime, human trafficking/prostitution, illicit environments, and conflict/war. Data sources included gameplay, box art, synopses, official websites, social-media materials from publishers or developers, and game-related media. Frequencies and percentages were calculated, while qualitative interpretation was used to explain how representations function as cultural signs. The most frequent Thai soft-power elements were Thai names and script (37 cases, 64.91%), tourism and religion (31 cases, 54.39%), and Muay Thai or Thai martial arts (19 cases, 33.33%). The dominant game genres were shooting, fighting, and arcade games. The most frequent negative representations were crime and conflict/war, each appearing in 11 cases (19.30%). The findings show that foreign video games simultaneously increase Thailand's global cultural visibility and reproduce selective or distorted images of Thai society. The study therefore contributes to game studies and cultural-policy scholarship by showing how video games can operate as cultural texts, soft-power channels, and sites of misrepresentation that require more active cultural guidance from policymakers, creative industries, educators, and local communities.</p> Khajonsak Khanchai Norberto Tenorio Bondoc Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e283310 e283310 10.57260/csdj.2026.283310 An Analysis of Social, Cultural, and Community Management Factors Contributing to the Success of the Tai Phuan Community Learning Center in Ban Klang, Loei Province, Thailand https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286245 <p>This study examines the social, cultural, and community management factors contributing to the success of the Tai Phuan community learning center in Ban Klang, Pak Tom Subdistrict, Chiang Khan District, Loei Province, Thailand. Adopting a qualitative research design, the study employed purposive sampling to recruit twelve key informants comprising community leaders, representatives of educational institutions, and community members with relevant knowledge and experience. Data were collected through documentary research, in-depth interviews, field surveys, and observation. SWOT analysis, supported by schematic mapping, was used to examine internal conditions and external influences on the center’s development. The findings were subsequently discussed with community members and local leaders in small groups to support contextual interpretation and identify development priorities.<br />The findings identified six internal dimensions: organizational structure and administration, community leadership, human resources, financial resources, physical facilities and learning spaces, and community participation. Community members’ cultural knowledge and active involvement emerged as central strengths, while limited financial resources constituted the principal internal constraint. Social relationships, trust, and collective decision-making supported coordination and shared ownership, whereas Tai Phuan language, traditions, beliefs, and local wisdom provided the cultural foundation for learning and intergenerational knowledge transmission. External support from educational institutions and expert practitioners complemented these capacities through academic guidance, knowledge management, and access to collaborative networks. Although no significant external threats were identified within the scope of the study, the findings underscored the importance of adaptive planning and continued resource support. Taken together, these findings suggest that the center’s development depends on the interaction of social capital, cultural capital, and participatory management, with external partnerships strengthening the community’s capacity to organize and transmit local knowledge. The study therefore recommends reinforcing participatory governance, developing local leadership, and sustaining community–academic partnerships to support the continuity of culturally grounded learning.</p> Kitisak Thongmeethip Cao Uy Tran Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e286245 e286245 10.57260/csdj.2026.286245 Behavioral Patterns and Identity Expression in University Students’ Uniform-Wearing: A Quantitative Study https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286170 <p>Despite growing scholarly interest in the sociocultural functions of student uniforms, empirical research on uniform-wearing Behavior in Southeast Asian higher education remains limited, particularly regarding the interplay between digital self-presentation and institutional dress norms. This study investigated the Behavior and motivations behind student uniform wearing at Kasetsart University, Kamphaeng Saen Campus. A quantitative survey was administered to 392 undergraduate students selected through stratified random sampling across nine faculties. Data were analysed using Welch’s One-Way ANOVA, Pearson correlation, and Random Forest classification.<br />Enhancing personal image (F = 12.66, p &lt; .001) and expressing social status (F = 6.24, p = .006) were the primary motivators, whereas institutional regulations and comfort showed no significant effect (p &gt; .05). Academic year was the strongest predictor of wearing frequency (Feature Importance = 0.35), with third-year students exhibiting the highest frequency. Although students from the Faculty of Education constituted a smaller share of the sample (9.18%) than the Faculty of Service Industries (32.65%), their individual mean wearing frequency was the highest among all faculties, reflecting a strong teacher-centric professional culture.<br />These findings indicate that uniform wearing among university students extends beyond regulatory compliance to encompass identity formation and social expression. The results carry practical implications for developing dress-code policies that balance institutional traditions with students’ evolving needs in the digital era.</p> Issarapong Poltanee Umaporn Boonphetkaew Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e286170 e286170 10.57260/csdj.2026.286170 Guidelines for Addressing Debt Burden Among Personnel in the Academic Division of Chulachomklao Royal Military Academy https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/286625 <p>This research aimed to study the debt burden and the factors contributing to debt and propose strategies to alleviate the debt burden among personnel in the Academic Division of the Chulachomklao Royal Military Academy (CRMA). A mixed-methods approach was employed with 256 personnel from the Academic Division for the 2023 academic year. Quantitative data were collected using a questionnaire to analyze debt levels and contributing factors. The qualitative phase focused on developing solutions, drawing insights from key informants, including Academic Division personnel, the Deputy Manager of CRMA’s Savings Cooperative, and a Senior Director from TMBThanachart Bank Public Company Limited. In-depth interviews were conducted, and data were analyzed using descriptive statistics, inferential statistics, and content analysis. Hypotheses were tested using logistic regression with Chi-square statistics, odds ratio (OR), and a 95% confidence interval (CI). Findings: The study found that 69.10% of personnel in the Academic Division had outstanding debt, with 19.10% carrying debts exceeding 1 million baht. The primary cause of debt was borrowing for household expenses. Factors contributing to the debt burden included the desire for self-development, academic aspirations, and expenditures on goods and services. Proposed solutions for managing debt were categorized into three approaches, consistent with the study’s results: 1) Self-Managed Solutions: Establishing financial discipline guided by the principles of the Sufficiency Economy Philosophy. 2) Cooperative-Managed Solutions: Improving the Savings Cooperative’s loan and reserve-fund systems to provide lower-interest credit. 3) Institutionally-Supported Solutions: Setting up debt relief clinics to provide personalized debt management counselling and financial planning education.</p> Arewon Sutthipongpan Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e286625 e286625 10.57260/csdj.2026.286625 Human Resource Intelligence as a Higher-Order Capability: Evidence from HR Professionals in Thai Listed Companies https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/287914 <p>This study conceptualizes and empirically validates Human Resource Intelligence (HRI) as a higher-order capability for HR professionals in the AI era. Drawing on data from 255 HR managers and practitioners in companies listed on the Stock Exchange of Thailand (SET), the study examines how six intelligence domains—Artificial Intelligence, Business Intelligence, Cultural Intelligence, Digital Intelligence, Emotional Intelligence, and Functional Intelligence—jointly constitute HRI. Using PLS-SEM, the results support HRI as a reliable and valid second-order construct, with acceptable model fit (SRMR = 0.066). All six dimensions contributed significantly to HRI. Digital Intelligence showed the strongest structural contribution (w = 0.262), followed by Emotional Intelligence (w = 0.245) and Functional Intelligence (w = 0.244), indicating that digital capability functions as the central anchor of HRI. Descriptive findings, however, showed that HR professionals reported the highest proficiency in Functional Intelligence and the lowest proficiency in Artificial Intelligence and Business Intelligence. This divergence reveals a capability imbalance: the areas in which practitioners feel most confident are not necessarily those that most strongly define HRI in AI-enabled organizations. The study contributes to HRM literature by showing that HRI is better understood not as a list of isolated competencies, but as an empirically validated higher-order capability. Practically, the findings suggest that HR development in Thai listed firms should prioritize AI literacy, digital fluency, and business analytics capability.</p> Chairat Nateeprasittiporn Boon-Anan Phinaitrup Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e287914 e287914 10.57260/csdj.2026.287914 The Role of Media Exposure in the Relationship Between the Use of Artificial Intelligence and Sustainable Investment Behavior Among Generation Z https://so05.tci-thaijo.org/index.php/cmruresearch/article/view/287733 <p>This study examines the moderating role of media exposure (ME) in the relationship between the use of artificial intelligence (UAI) and sustainable investment behavior (SIB) among Generation Z (Gen Z). The study was based on the Unified Theory of Acceptance and Use of Technology (UTAUT), focusing on performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC), and habit of using (HU). This research adopted a quantitative approach. The sample consisted of 561 respondents residing in Bangkok and its metropolitan areas. Data was collected using a structured questionnaire and analyzed using descriptive statistics and multiple regression analysis. The results revealed that: 1) UAI had a statistically significant positive influence on the SIB among Gen Z in Bangkok and metropolitan areas, with a predictive power of 43.00 % (R<sup>2</sup> = 0.430). 2) When analyzed by individual dimensions of the use of AI, including PE, EE, FC, and HU, each dimension also demonstrated a significant positive influence on SIB among Gen Z. However, 3) When ME was included as a moderating variable, ME had a significant positive effect on Gen Z’s SIB, whereas the effect of the use of AI on SIB became statistically insignificant, while the model’s predictive power increased to 65.10% (R² = 0.651). Furthermore, 4) When examining the moderating effect of ME on each dimension of the use of AI, it was found that only EE and FC remained statistically significant predictors of SIB among Gen Z, explaining 66.40 % of the variance (R<sup>2</sup> =0.664), compared to 43.10 % (R<sup>2</sup> =0.431) in the model without the moderating variable. The findings extend the application of UTAUT by highlighting the moderating role of media exposure in sustainable investment behavior and, practically, suggest that financial media exposure may contribute to promoting sustainable investment among Gen Z in Bangkok and metropolitan areas.</p> Pienjai Phothavorn Pornthip Tantivisethsak Copyright (c) 2026 Community and Social Development Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2026-09-25 2026-09-25 27 3 e287733 e287733 10.57260/csdj.2026.287733