Jampunyakul, K. . and Prajaknate, P. (2021) “Consumer’s Purchasing Decision through e-WOM and Influencer’s Perceived Credibility”, Siam Communication Review, 20(2), pp. 166–184. available at: https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/256074 (accessed: 8 December 2025).