Cannel, C., S. Bilmanoch, and S. Dechacheep. “7C Online Marketing Communication Strategies That Affect Noon.Com Website Success”. SIAM COMMUNICATION REVIEW, vol. 21, no. 1, Apr. 2022, pp. 137-51, https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/258762.