Journal of Siam Communication Arts Review

Mask Techniques and Bodily Eloquence for Actors’ physical Development in Farce – A Case Study of Bernard’s Role in Marc Camoletti’s Boeing-Boeing

rusharnon whongkomonl, Dangkamon Na Pomberjra — Thu, 25 Dec 2025 00:00:00 +0700

This research examines adaptations of mask techniques for acting—neutral mask, character mask, and Commedia dell’Arte—to enhance actors' physical skills and cultivate the physicality of farce within a case study of Bernard in Marc Camoletti's Boeing-Boeing, Through his complex romantic relationships, upon the failure of his plan to manage his three fiancée stewardesses, he transforms quickly from a perceived state of calm to a chaotic situation, which has a severe physical effect. According to Jacques Lecoq’s mask training techniques, the actor should be trained primarily in neutral masks, developing the ability to observe their own behavior, then progressively in character masks, developing their ability to analyze a role’s dynamics, then continuously in specific Commedia dell’Arte character masks, focusing on Zanni, Il Capitano, and Arlecchino (Harlequin). Through the mask exercise training, the researcher, as an actor, has observed improved bodily control for performance, including increased flexibility, agility in posture control, and fluidity of movement. As a result, the portrayal of Bernard in the comedic performance showed enhanced comedic timing and more effective humour.

Directing Tragic Farce to Address Escapism: A Case Study of the Maids by Jean Genet

Methawut Nualchawee , Dangkamon Na Pombejra — Thu, 25 Dec 2025 00:00:00 +0700

This research aims to investigate the directing process of tragic farce through a case study of Jean Genet’s The Maids, with the purpose of effectively communicating the issue of escapism. Utilizing a practice-as-research methodology, the study involved script analysis, a directing approach designed to integrate the tragic emotions of tragedy with the humorous elements of farce, actor rehearsals, actual stage performances, and quantitative data collection through audience questionnaires with a sample of 325 viewers. Findings indicated a predominantly positive audience response towards the directing process of tragic farce, highlighting that the blend of tragic and comedic elements was effectively balanced and well-integrated, successfully raising awareness and encouraging reflection on the issue of escapism among viewers. The researcher further suggests that directing tragic farce performances aimed at communicating complex and sensitive social issues should strategically emphasize comedic components to alleviate audience tension and mitigate feelings of emotional heaviness, while preserving a balanced and effective portrayal of the core message. Additionally, future studies and creative explorations should continue to refine directing techniques to broaden accessibility and engagement among diverse audience demographics.

Energy in motion : Cultivating Pre-Expressive Presence through Psychophysical and Qigong practice in Grounded

Marian Poom-on — Thu, 25 Dec 2025 00:00:00 +0700

This research explores the integration of psychophysical acting and Qigong practice as a method for enhancing the actor’s psychophysical readiness. Psychophysical acting emphasizes the equal engagement of body and mind in performance, while Qigong, rooted in traditional Chinese medicine, involves structured movement synchronized with breath to cultivate awareness of life energy (qi). The researcher applied both approaches in a solo performance of Grounded by George Brant, hypothesizing that the combination of Qigong and psychophysical training particularly methods inspired by Michael Chekhov and Rudolf von Laban would foster a state of inner readiness, in which body and mind respond harmoniously to external stimuli. This condition was expected to support a powerful, liberated embodiment of character and enable more effective communication of the play’s core message. The researcher employed Qigong to prepare the body-mind as an expressive instrument, followed by psychophysical techniques drawn from Chekhov and Laban to engage with the script and build character. Data was collected through various sources including rehearsal journals, performance videos, interviews, post-show discussions with experts, and audience questionnaires. Findings suggest that consistent practice in both methods cultivated a stable, deep, and grounded inner energy. The actor developed a sense of trust in their own capacity, remaining present and unwavering even while alone on stage. Every movement became imbued with intention, allowing energy and truth to be transmitted directly to the audience. As a result, the performance communicated not only narrative content, but also emotional resonance and meaning with clarity and impact.

The Use Of Stella Adler And Michael Chekhov’s Acting Technique And Theory In Developing Acting Skills For Characters With Mental Health Conditions: A Case Study Of Henrik Ibsen's Hedda Gabler

Suhansa Jarurattana — Thu, 25 Dec 2025 00:00:00 +0700

This research explores the practice of Stella Adler and Michael Chekhov’s acting techniques in portraying characters with mental health conditions, especially in Narcissistic Personality Disorder (NPD) and Major Depressive Disorder (MDD). Considering the challenges actors face in portraying the nuanced internal and external aspects of such characters, this research aims to provide a framework for character development. This paper analyses Adler’s techniques of imagination and character circumstances, as well as Chekhov’s Psychological Gesture technique, using Henrik Ibsen’s Hedda Gabler as a case study. The methodology includes an analysis of the mental health condition studied and the techniques of Adler and Chekhov employed by the actor. Additionally, with adaptation to the contemporary era, this research highlights how the issues contributing to Hedda’s mental health struggles remain relevant to current social situations. This research focused on combining Adler’s and Chekhov’s techniques, which can significantly support and helpp in developing a multi-dimensional character and offer a comprehensive understanding and outcome for actors who undertakes roles with mental health conditions. This study concludes with an acting framework for actors and educators seeking to apply these techniques in training and performance

The Development of the Video Content Series for Promoting Airport-Linked Transportation Services on the TikTok Platform of Transport Co., Ltd.

Thu, 25 Dec 2025 00:00:00 +0700

This research aimed to 1) develop the series of video content to promote airport-linked transportation services on the TikTok platform for Transport Co., Ltd., 2) evaluate the quality of the developed video content, 3) assess the sample's awareness after viewing the content, and 4) evaluate the sample's satisfaction. The research instruments included: 1) the video content series promoting airport-linked transportation services via TikTok, 2) a content and media quality evaluation form, 3) a perception assessment form, and 4) a satisfaction assessment form. The sample group consisted of 50 followers of the Transport Co., Ltd. TikTok99 account, selected through accidental sampling using a voluntary lottery method from those willing to participate. The results showed that, 1) Three video clips were developed and evaluated by experts, 2) The content quality was rated at a good level ( x ̅ = 4.17, SD = 0.75), while the presentation quality was rated at a very good level ( x ̅ = 4.57, S.D. = 0.42), 3) The sample's level of awareness was at the highest level ( x ̅ = 4.90, SD = 0.30), and 4) The satisfaction level was also at the highest level ( x ̅ = 4.91, SD = 0.29). Therefore, the developed video content series is considered practical and suitable for promoting airport-linked transportation services on the TikTok platform for Transport Co., Ltd.

The Development of a Video Content Series for Digital Marketing Communication of Molly Ally Plant-Based Ice Cream

Paitoon Kantunyaluk, Teerawan opasbut, Ruchira Duangchan — Thu, 25 Dec 2025 00:00:00 +0700

This research aimed to (1) produce a set of video content for digital marketing communication of Molly Ally Plant-Based Ice Cream, (2) evaluate the quality of the developed video content, (3) assess the perception of the sample group toward the developed video content, and (4) evaluate the satisfaction of the sample group with the digital marketing communication video content of Molly Ally Plant-Based Ice Cream. The research instruments consisted of (1) a set of video content for digital marketing communication of Molly Ally Plant-Based Ice Cream, (2) a quality assessment form for the video content, (3) a perception assessment form, and (4) a satisfaction assessment form. The sample group in this study comprised 50 followers of the Instagram account @mollyallyicecream, selected through accidental sampling from those who had previously viewed the video content and were willing to complete the questionnaire. The research resulted in the production of four short video clips. These videos were evaluated by experts, who rated the content quality at a very high level (x̄ = 4.97, S.D. = 0.18) and the media presentation quality at a very high level (x̄ = 4.86, S.D. = 0.35). The perception of the sample group was rated at the highest level (x̄ = 4.72, S.D. = 0.55), and their satisfaction was also rated at the highest level (x̄ = 4.72, S.D. = 0.49). Therefore, the video content developed can be effectively utilized for digital marketing communication of Molly Ally Plant-Based Ice Cream, in alignment with the objectives of this research.

Design and Development of Packaging Prototype for Office Syndrome Relief Products

Chombongkot Wannurak, Apichaya Aungkavipart — Thu, 25 Dec 2025 00:00:00 +0700

This research, entitled "Design and Development of packaging prototype for office syndrome relief products" aims to examine individuals affected by office syndrome and popular therapeutic products, while developing an efficacious packaging prototype for organizing these products and providing comprehensive usage guidelines. The study employs qualitative methodology through in-depth interviews with nine health professionals who meet target demographic parameters, followed by prototype packaging evaluations conducted with three design specialists.

The findings indicate that electric massage guns, neck massagers, and back support belts constitute the three most efficacious and widely utilized office syndrome relief products. Health experts provided detailed information regarding contraindications and optimal usage frequencies, which were incorporated into the packaging's instructional materials. Window box packaging emerged as the most appropriate format due to its transparency, allowing consumers visual access to products before purchase.

The design methodology integrates contemporary design principles: Color and Sensory perception, Minimalist and Geometric composition, and Character-based visual communication. The aesthetic implementation features calming mint-blue chromatic gradients complemented by minimalist anatomical line illustrations that effectively communicate proper usage protocols in a manner appropriate for the professional demographic aged 30-50 years.

The research contributes valuable insights regarding behavioral patterns, knowledge requirements, and consumer preferences within the target demographic. Additionally, it yields an evidence-based packaging prototype that effectively communicates proper product utilization instructions, thereby minimizing improper application and potential adverse effects. The findings present commercial applications for product manufacturers in related sectors while offering crucial consumer perspective data regarding purchasing considerations for therapeutic health products.

The Development of a Video Content Series to Promote Fashion Product Sales on the TikTok Platform

Thu, 25 Dec 2025 00:00:00 +0700

This research aimed 1) to develop a video content series to promote fashion product sales on the TikTok platform for Skechers Comfort TH, 2) to evaluate the quality of the developed video content, 3) to assess the perception of the sample group, and 4) to evaluate the satisfaction of the sample. The research tools included 1) the developed video content series for promoting fashion product sales on the TikTok platform for Skechers Comfort TH, 2) a content and media quality assessment form, 3) a perception assessment form, and 4) a satisfaction assessment form. The sample group consisted of 50 followers of the Skechers Comfort TH page, selected through accidental sampling by drawing lots from volunteers willing to participate in the study. The research findings were as follows: 1) three video clips were successfully developed to promote fashion product sales on TikTok, (2) expert evaluations revealed that the content quality was rated at a very good level (x̄= 4.61, S.D. = 0.61), and the media presentation quality was rated at a good level (x̄= 4.26, S.D. = 0.71), (3) the sample’s perception was rated at the highest level (x̄= 4.66, S.D. = 0.67), and (4) the satisfaction of the sample group was also rated at the highest level (x̄= 4.76, S.D. = 0.48). Therefore, the developed video content series is considered practical and applicable for promoting fashion product sales on the TikTok platform for Skechers Comfort TH.

Applying Michael Chekhov's Techniques for Improving Actor's Ability to Embody a Character: A Case Study of Character Lomov in Anton Chekhov's The Proposal

Sahatsawat Chotkhan, Dangkamon Na Pombejra — Thu, 25 Dec 2025 00:00:00 +0700

This research aims to study the application of Michael Chekhov's acting theory in developing skills in character belief and concentration through the rehearsal process for the character "Lomov" from "The Proposal," a farce with complexity in both emotional expression and performance rhythm. Chekhov's techniques helped the actor access the character's inner state more deeply and strengthen concentration during performance, resulting in fuller expression of emotions and character energy.

During rehearsals, the researcher faced challenges regarding physical energy use that affected emotional expression and character intensity. This led to adjustments in the rehearsal process, emphasizing energy balance and responsiveness among the cast. These training modifications resulted in clear development in both the actor's confidence and expression.

Although on the actual performance day, limitations arose from an earthquake, allowing only one performance and incomplete audience data collection, evaluations from the researcher's self-reflection, along with feedback from the director and experts, confirmed that Michael Chekhov's techniques remain effective tools for systematically developing acting skills, particularly in creating and maintaining complex characters with diverse emotional states.

Comparing of the Use of Closed Caption and the use of Sign Language Interpreters Music Video for The Hearing Impaired

Wipawee Weerawong, Sornchai Budgaew — Thu, 25 Dec 2025 00:00:00 +0700

The research on “Comparison of Closed Captions and Sign Language Interpreters in Music Videos for the Deaf” aimed to study and compare the communication efficiency and understanding of the deaf through watching music videos that used Closed Captions and Sign Language Interpreters. This research was qualitative by conducting in-depth interviews with 3 experts: 1 expert in music videos, 1 expert in the use of closed captions and sign language interpreters, and 1 expert in deaf caregivers. The quantitative research was conducted to study the satisfaction of the music video media of the song “Just Without Me.” The specific sample group was 20 deaf people from the Pathum Thani Deaf Association, Lat Sawai Subdistrict, Lam Luk Ka District, Pathum Thani Province. They were divided into 2 groups: Group 1 watched the music video with subtitles (10 people); Group2 watched the music video with sign language interpreters (10 people). Statistics used for data analysis included percentages, means, standard deviations, and Independent T-test statistics to compare satisfaction between the two forms of media. The results of the study found that experts recommended improving the quality of the music video. For example, using karaoke format or performing music rhythms with subtitles to enhance the viewing experience. The satisfaction analysis results found that Group 1 watched the music video with subtitles and had a very good level of overall satisfaction ( x̄= 4.35: 87 percent), a very good level of satisfaction with the use of subtitles ( x̄= 4.50: 90 percent), and a very good level of satisfaction with the music video ( x̄= 4.48: 90 percent). Group 2 watched the music video with sign language interpreters and had a good level of satisfaction with the appropriateness of the content ( x̄= 4.93: 78.67 percent), a good level of satisfaction with the use of sign language interpreters ( x̄= 4.10: 82 percent), and a good level of satisfaction with the music video ( x̄= 4.14: 82.80 percent). The comparison results found no statistically significant difference at the 0.05 level (t = 0.4, p = .69) between the use of subtitles and the use of sign language interpreters in music videos for the hearing impaired, which shows that both methods can help. Hearing impaired people can understand the content and emotions of the music video appropriately.

New Gen Hug Ban Kerd Season 2" Program: Communicating New Perspectives on the Agricultural Profession

Pansa Rawd-ard — Thu, 25 Dec 2025 00:00:00 +0700

This research article is derived from the project evaluating the communication of "New Gen Hug Baan Kerd Season 2" campaign. The objective of this article is to present a new perspective from agencies linking to Thai agricultural professions, as communicated through the "New Gen Hug Baan Kerd Season 2" program produced by the Bank for Agriculture and Agricultural Cooperatives (BAAC). Data collection tools included quantitative methods (questionnaires) administered to 2,000 viewers across four regions: Northern, Northeastern, Southern, Central, Bangkok, and its vicinity. Qualitative data was collected through interviews with 80 individuals, comprising the 24 finalist teams and program viewers. The concepts and theories used for analysis are Critical Theory, Sustainable Well-being, Counter-hegemony/Slowbalization, Localism, and Social Capital.

Study results from viewer questionnaires reveal that the sample group found the reality and pitching program format effectively showcased modern agricultural practices, demonstrating their potential for generating income and providing a stable career. Viewers also reported being able to apply the advice gained, with an average score of 4.10 (High level). The communication of contestants' stories, including brands, products, services, and tourism, was perceived as clear, concise, interesting, and engaging, also with an average score of 4.10 (High level). Interviews with viewers indicated that they benefited significantly from watching the program, gaining new

perspectives on agricultural careers that can lead to stable and sustainable income, and contribute to the development of their local communities. Viewers expressed a desire for a change in broadcast time (currently aired on Amarin TV 34 HD at 9:30 AM), suggesting that an afternoon, evening, or nighttime slot would be more suitable.

Interview Findings: Top 24 Finalists: The 24 finalists interviewed stated that their primary reason for participating in the competition was to inspire younger generations to consider agriculture as a viable career path capable of building wealth and providing a stable future. The benefits they gained from participating included: Networking opportunities to expand their agricultural businesses. Utilizing feedback and insights from discussions with judges and fellow contestants to develop and improve their products and services. Transforming their land into educational sites and tourist attractions. Acquiring knowledge in environmentally friendly agricultural practices and the concept of zero waste. Following the broadcast, they reported increased recognition, which has led to job creation and career opportunities for people of all ages within their communities.

Developing Teachers’ Capacity in Using Artificial Intelligence for Learning Design for Disadvantaged Students : A Case Study of Wat Pa Daet School, Chiang Mai

Rattaphol Phrommas — Thu, 25 Dec 2025 00:00:00 +0700

This research investigates the communication for the development process that enhances teachers' capacity to utilize artificial intelligence (AI) in designing learning for underprivileged students at Wat Pa Daet School, Chiang Mai. The objectives are: 1) to explore the participatory training process that emphasizes communication for development; 2) to analyze teachers’ capacity in applying AI with Project-Based Learning to foster 21^st century skills and media literacy; and 3) to propose a systemic approach to strengthening teachers' roles as transformational leaders. This study employed a qualitative case study combined with developmental research. The target group consisted of 15 teachers. Data were collected through observation, AI-generated learning materials, and individual reflection forms. The findings reveal that the training process grounded in communication for development enabled teachers to use AI as a meaningful tool to design learning that fits the diverse needs of their students. Teachers were able to apply AI to enhance critical thinking, communication, collaboration, and media literacy. Moreover, there was a notable shift in teachers’ roles toward becoming learning designers and transformational leaders in their classrooms. This study proposes the CARED-AI Framework, a communication model for advancing digital educational equity in under-resourced urban schools.

A Comparative Study of Differences in Media Literacy Among Thai Youth

Chantana Papattha, Kannika Tohmeena , Duriyang Komkhum — Thu, 25 Dec 2025 00:00:00 +0700

This quantitative research aimed to compare differences in media literacy among Thai youth. A questionnaire was used to collect data from a sample of 680 Thai youths aged 18–25 who were studying for a bachelor's degree at universities in the central region. The data were analyzed using frequency, percentage, mean, standard deviation, t-tests, and one-way ANOVA. The results showed that different demographic characteristics were associated with differences in the media literacy of Thai youth in some aspects. It was found that gender did not affect the overall level of media literacy, except in media understanding, where female youths had a significantly higher mean score than male youths at the .05 level. Age had a significant effect on the difference in media literacy in three areas: media reception, media analysis, and media utilization, while there was no difference in media understanding and media evaluation. For family status, significant differences were found in all aspects. Youths living alone or with friends had higher scores than those living with their parents, especially in media reception, media analysis, media understanding, and media evaluation. Similarly, living arrangements showed significant differences in all aspects. Youths living in rented rooms or with relatives had higher media literacy scores than those living in family homes, especially in media analysis, media understanding, media evaluation, and media utilization. These findings reflected those demographic factors played different roles in the level of media literacy among youths. Age, family type, and living arrangements tended to be variables that influenced the development and application of media literacy skills more than gender.

The Chronology of Graphic Design: from Human Craftsmanship to Artificial Intelligence

Kittithat Srifa — Thu, 25 Dec 2025 00:00:00 +0700

This academic article examines the evolution of graphic design using technology as the central analytical framework, divided into eight key eras from the metal type era in the 15th century to the current generative artificial intelligence era. The study adopts a five-component analytical framework consisting of core technology, workflow, aesthetic traces, media/standards, and case studies to demonstrate the chain of connections from tools to work processes, aesthetic language, industry standards, and resulting values. The findings indicate that technology in each era not only transforms tools and production processes but also impacts value chain structures, professional roles, work standards, and ethical considerations. The article synthesizes new knowledge by proposing a "Technology → Workflow →Aesthetics → Standards → Value" model, along with a three-level competency framework for personnel development and curricula in the digital-AI era. It also includes contemporary quality indicators covering both design system maturity levels and digital media provenance readiness, enabling the profession to adapt and leverage technology as a driver for sustainable quality improvement.

Communication through character makeup to create memes on the TikTok application

Krit Kamnon — Thu, 25 Dec 2025 00:00:00 +0700

This article aims to analyze communication through character makeup simulation and the use of code in character makeup to create memes on the TikTok application. The study found that communication through character makeup—such as the styles of Asoka Ayodhya and Apsara originates from simulation based on the experiences knowledge and understanding accumulated by the communicators. This results in Simulacrum of various character makeup styles, which represent a form of hyperreality that is socially accepted by members of the community. The study also found that creating meaning through character makeup to generate memes on the TikTok application—where these memes serve as texts or messages—requires the use of codes to manage or define meaning. These include: 1. The use of analogic message code which involves utilizing resemblance to stereotype representations or fixed imagery, and adapting these characteristics in make-up signification for characters. 2. Digital massage code which is a code used to manage Words in a system referred to as “grammar,” represents the titling of makeup styles in each video clip on the TikTok application. Both types of codes are integrated to define and manage the signification through character makeup in the creation of memes on TikTok.

The Use of Social Issues in Drama Project to Promote Life-long Learning in Students

Anackaorn Buramatdhananon — Thu, 25 Dec 2025 00:00:00 +0700

This study explores the utilization of social issues in drama projects to promote life-long learning in students. It emphasizes the integration of theatrical arts with participatory learning processes, involving data analysis and drama creation based on real-world situations. The experimental results with students from the communication arts discipline reveal that this approach fosters life-long learning attributes such as critical thinking, teamwork, and social awareness. Drama processes serve as a vital tool in enabling learners to deeply develop emotional, cognitive, and practical dimensions

Communicating the Meaning of the Contemporary Painting Series “Her Images in the Shadow of War”

Suriya Chayacharoen — Thu, 25 Dec 2025 00:00:00 +0700

The objective of this article was to explore the creative process and interpretation of the contemporary painting series "Her Image in the Shadow of War," which utilizes the human body (nude female figure) as an artistic symbol to convey social, political, and spiritual concepts. This series reflects the relationship between power, humanity, and creation through a visual language that combines beauty with social critique. Painting on the symbolic concept of literal and connotative meaning, and the aesthetics concept that defines art as an aesthetic experience in life, this series comprises three paintings that address issues of resistance to power, human fragility, the power of creation, and questioning the morality of war. The work utilizes acrylic on canvas and employs lines, colors, light, and elements that reflect tragic emotions. The results demonstrate that the human body can be a powerful platform for communicating social and spiritual meanings. This series of paintings not only aims to express beauty, but also employs a visual language that questions power, technology, and human values in today's world.

Readers Theater: Diverse Learners in the Experimental Space of ‘Jaohngin’

Chayanee Chaladthanyakij — Thu, 25 Dec 2025 00:00:00 +0700

This article presents a case study on designing a learning environment through the theater project Binla: Thongnapa, Suriyakeeree, adapted from the SEA Write award-winning literary work Jaohngin by Binla Sankalakiri. The project integrates Readers Theater with spoken drama and shadow puppetry as a means of engaging and developing learners with diverse capacities, including students on the autism spectrum and neurotypical learners, within the context of university-level courses in performance-based communication and theater directing.

The primary objective of this project was to restore students’ relationship with reading literature, enhance their interpretive and communication skills, and strengthen their ability to collaborate. The instructor functioned not as a directive authority but as a learning space designer, creating conditions for participatory and reflective processes. The learning framework included collective reading and interpretation of the text, structured feedback circles, periodic performance evaluations, and collaborative problem-solving—particularly when faced with an unexpected challenge in venue relocation. The pedagogical approach was grounded in the theories of Dorothy Heathcote and Jonathan Neelands, who conceptualize drama as an experimental space where learners actively take on roles, make decisions, and are transformed through real experience.

The project revealed significant development in students across multiple dimensions, including self-confidence, appreciation of differences, and the deepening of interpersonal dynamics. Furthermore, the project culminated in a successful public performance outside the campus setting and was later invited for a second performance at a national science museum. These outcomes affirm that Readers Theater, when thoughtfully designed as a learning process rather than a mere technique, has the power not only to produce performance but also to shape learners who are literate, confident, collaborative, and resilient in facing the world.

Sports Photographers’ Roles and Ethical Considerations in High-Stakes Global Competitions

Nutthawut Singnnongsuang — Thu, 25 Dec 2025 00:00:00 +0700

This article aims to analyze the role and ethics of sports photographers in critical situations during global competitions, using a case study of the 2025 US Open event. This was a period of high tension that directly impacted the outcome of the match. The research employs a qualitative analysis approach based on actual event data and an analysis of the social and ethical context. It was found that sports photographers are not only recorders of events but also factors that may disrupt the competition in certain situations. The lack of clear guidelines and ethics led to conflicts among those involved in the event. The article suggests ways to develop professional ethics and stricter regulatory policies to promote responsible sports photography practices, ensuring respect for the competition. Additionally, it proposes appropriate training to strike a balance between capturing images and maintaining fairness in the competition