SIAM COMMUNICATION REVIEW

The Spider-Man Superhero in Postmodern Era

Sirichai Sirikaya, Somkiat Sriphech — Tue, 05 Dec 2023 00:00:00 +0700

The objective of this article is to explain the heroism within the postmodern era as manifested in the Spider-Man movie. Employing a content analysis method, the study gathered data from three versions of Spider-Man, encompassing a total of eight films. These cinematic works span across different release periods, including Spider-Man 1-3 (2002-2007), The Amazing Spider-Man 1-2 (2012-2014), Spider-Man: Homecoming (2017), Spider-Man: Far from Home (2019), and Spider-Man: No Way Home (2021). Additionally, supplementary materials such as articles and movie reviews were utilized to enrich the analysis of these films.

The analysis revealed that the image of Spider-Man's depiction transformed closely aligned with the historical context of each film's release. This evolution is characterized by Spider-Man's gradual metamorphosis into the representation of a cyborg superhero conducted by hero-pragmaticism code. Simultaneously, the Spider-Man films shown the principles of postmodernism in hyperreality with non-linear storytelling intertextuality and implosion of content.

The Thai Government and Support for Thai Films in Internati

Monrudee Tadaamnuaychai — Tue, 05 Dec 2023 00:00:00 +0700

The support of government agencies to the Thai film industry has continued from year to year. At present, the integration of relevant government agencies according to the National Film and Video Committee's integrated work plan "Content Thailand" is in response to the national strategy on building competitiveness. and strategy to promote film and video phase 3 (2017-2021) by continuously supporting, disseminating and generating income from Thai film and video industry abroad. The Ministry of Culture has integrated cooperation with the Department of Tourism, Ministry of Tourism and Sports and the Department of International Trade Promotion Ministry of Commerce on behalf of the Thailand team under the name "Content Thailand" to promote Thai movies to foreign film markets. This article aims to share experiences and benefits of receiving government support to attend film festivals abroad.

As the author had the opportunity to attend film booths and negotiate trade with foreign buyers with support from government agencies, it was found that there are many advantages, namely, the exhibition booth is in the form of a pavilion with a spacious area attracting the attention of the participants and a lot of visitors and trade negotiations. The Department of International Trade will negotiate the purchase of exhibition space with the organizers, resulting in a good space, spacious and the department will take care of the design. Also the department allocated the number of exhibition booths appropriately and in line with the number of entrepreneurs traveling to the event. This made the booth unique and beautiful. And the Department of International Trade Promotion has purchased public relations media at the event and organized various public relations activities in order to build a good relationship between Thai entrepreneurs and foreign buyers, allowing entrepreneurs to have the opportunity to get to know more buyers and gain more customer databases. In addition, the Department of International Trade Promotion organizes a matching event for entrepreneurs, which provides an opportunity to get to know buyers and have a trade negotiation, which is very beneficial for new entrepreneurs who have just entered. Comes in the industry and doesn't have a buyer database yet.

The Creation of Costumes in the Historical Television Series “Bridgerton”

Jutarat Karakate — Tue, 05 Dec 2023 00:00:00 +0700

This article, titleds, “The Creation of Costumes in the Historical Television Series “Bridgerton” tries to investigate costume production using The SCAMPER Technique, which is a tool for developing creativity. Consisting of Substitute (S), Combine (C) Adapt (A) Modify (M) Application (P) Eliminate (E) Rearrangement and Reverse (R). According to the research, the costume production in this series comprises of six techniques: 1) Combination of period clothing and a modern appearance 2) Adapt and modify clothing silhouettes using a variety of design techniques, fabrics, and embroidery 3) use of modern-era color palettes in place of traditional garment color palettes 4) Use inspiration to define character 5) Eliminate the out-of-date appearance 6) Changing the order in which you dress or wear Furthermore, the research suggests that clothing design in historical television dramas must consider era aesthetics. In addition, merging and aggregating team viewpoints must be considered. This subject also broadens design skills and can be applied to a job in costume design.

Nonverbal Communication through Makeup of Thai Northeastern Folksingers (Morlum)

Krit Kamnon — Tue, 05 Dec 2023 00:00:00 +0700

This article aimed to analyze characteristics and dynamics of nonverbal communication identities through the makeup of Thai northeastern folksingers. The study revealed that folksingers' makeups were sign language and concluded as nonverbal communication in three aspects: gestures, artifacts (items and images), and paralinguistics (such as volume or tone of voice). Furthermore, text was formed in situations during folk singing performances by self-expression through folksinger makeup. The application of codes in makeup resulted in a dynamic of identities as a level of meta-communication, resulting in different makeup of folksingers. Thus, the alteration of forms and characteristics altered human perceptions in numerous outcomes, resulting in enjoyment and enthusiasm known as the moment of happiness between senders and receivers.

The creative process and meaning of the painting series "Poetry from the Fields"

Suriya Chayacharoen — Tue, 05 Dec 2023 00:00:00 +0700

This article aims to collect, compile, analyze and explain the origin, inspiration, concept, and creative process of a series of abstract paintings. “Poetry from the Fields” in terms of aesthetic value and meaning. The result of the creation found that the abstract painting series “Poetry from the Fields” is a systematic creation inspired by observing natural phenomena. To analyses as a creative idea in a metaphorical way between poetry and visual elements. Which leads to a form of abstract painting that conveys a subjective connotation all of them have a systematic creative process. The finished works are considered by experts to be published in international art exhibitions both in the form of on-site display and in virtual media.

Identity Design Branding to promote creative tourism based on local cultural ecology in Lad E-Tan Island community, Nakhon Pathom province

Kittithat Srifa — Tue, 05 Dec 2023 00:00:00 +0700

The article titled "Designing Identity for Creative Tourism Promotion Based on Local Cultural Environment in Koh Lat E-Taen Community, Nakhon Pathom Province" discusses the design aspect of the research project "Creating a Brand for Promoting Creative Tourism Based on Local Cultural Environment in Koh Lat E-Taen Community, Nakhon Pathom Province." This project is funded by the Science, Research, and Innovation Promotion Fund for the fiscal year 2022. The objectives of this research are: 1) to study the local cultural characteristics of Koh Lat E-Taen community in Nakhon Pathom province, 2) to analyze the components of local cultural characteristics related to brand creation in Koh Lat E-Taen community in Nakhon Pathom province, and 3) to design a "brand" to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.

The tools used for this research employ qualitative research methods, using in-depth interviews to gather data for analysis from local experts regarding the community's needs. The information obtained from the analysis is then used as a guideline for creating a brand to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.

The tools used for this research employ qualitatiThe research results found that: 1) The prominent local culture of the community is the area of Koh Lat E-Taen, which has abundant natural resources, an agricultural lifestyle, and convenient transportation near Bangkok. Additionally, there is the Klong Phi Suea Community Lifestyle Museum, a local agricultural museum that serves as a personal collection of knowledge related to the area. 2) Designing the Koh Lat E-Taen community brand to communicate with target groups utilizes the unique characteristics of the community, which include agricultural products such as pomelos, the identity of the canals and waterways that are intertwined with life, and the personal identity of Uncle Panom. All of these elements have been incorporated into the design of the Koh Lat E-Taen community brand, including logos, identity patterns, and symbolic cartoons, so that the community can use them in various activities.ve research methods, using in-depth interviews to gather data for analysis from local experts regarding the community's needs. The information obtained from the analysis is then used as a guideline for creating a brand to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.

The Creative Process of Cover Design and Illustrations for the Book “'Mom, Me and Alzheimer” : Emphasizing the Meaning of Vanishing Memories through Destruction"

Chayanee Chaladthanyakij — Tue, 05 Dec 2023 00:00:00 +0700

This article aims to reflect the feelings and opinions involved in the creative process of designing book covers and illustrations by myself, the author as a designer. It leads to a learning process that can be summarized as follows: The design of the book cover and illustrations of the book is titled “Mom, Me and Alzheimer” deliberately employed the embroidery technique to give the book an adorable, cozy, and captivating aesthetic. Subsequently, the technique of removing embroidery was utilized to create an experience of the lost memories, as a way to simulate the condition of memory loss in Alzheimer's patients. Creating a work through this method helps readers empathize with the writer's narrative of their personal journey in caring for their mother who is afflicted with Alzheimer's disease, allowing them to experience and understand the story alongside the writer. In addition, this method also enhances the writer's ability to communicate their message clearly and with greater impact.

Assessing the Effectiveness of Inter-generational Communication between Teachers in the Context of Communication for Learning in Thai Institutions of Higher Education

Teerawan Opasbut, Patchanee Cheyjunya — Tue, 05 Dec 2023 00:00:00 +0700

This study is a qualitative research that aims to investigate the perceptions of students regarding the communication skills of teachers of different ages in the context of teaching and learning in higher education institutions in Thailand. Data was collected through the use of focus group discussions with fourth-year students who were 20 years of age or older and had experience studying with teachers of varying generations. The sample group consisted of 18 participants, who were selected from three different fields: social sciences and humanities (6 participants), science and technology (6 participants), and vocational education (6 participants). The communication abilities of teachers of different ages were evaluated based on the following criteria: 1) Communication proficiency, 2) Communication satisfaction, 3) Recognition of communication difficulties between the teacher and student, and 4) Student response.

Approaches and Narrative Techniques of TV Drama for Promoting Thai Cuisine Culture : A Case Study of ‘Pad Thai, The Secret Recipe’

Sorarat Jirabovornwisut — Tue, 05 Dec 2023 00:00:00 +0700

This creative research aims to study approaches and narrative techniques for creating the TV drama script in order to promote Thai cuisine culture. This study was developed from research to expand awareness to wider society. Moreover, this study was analyzed the audience’s results to develop this project as the innovation of Thai TV drama script for supporting creative industries in the future.

The results of the study in terms of approach and narrative technique revealed that this TV drama script was narrated through a number of components such as plot, theme, conflict, character, point of view, setting and special symbol to narrate Pad Thai’s background story and diversity in three generations, World War II era, Transitional era, and Food Innovation era. All of the techniques were applied to time and place overlap by direct characters’ experiences, reminiscence and dream to represent social and cultural contexts and memorable events which leads this TV drama script to be a lived story.

The results of online platform audience analysis from 337 viewers were positive as following. Firstly, 32 percent of the audiences admired characters and actors as the most because they could convey the viewpoint of humanity in deeply details. Secondly, 20.5 percent of the audiences supported to produce qualified TV drama for Thai Cultural Promotion. Finally, 15.8 percent of the audiences expressed that this story made them appreciate and impress in the warm family.

The Development of Digital Content in the Form of Photo Alblum for Publicizing Secondary City Tourism Attractions on the Online Platform of Backbone Mcot Page

Thu, 14 Dec 2023 00:00:00 +0700

The purposes of this research were 1) to the develop and determine the quality of digital content in the form of photo alblum for publicizing secondary city tourism attractions on the online platform Backbone Mcot page. 2)To assess the sample perception and 3) To assess satisfaction towards the developed digital content based on the ADDIE Model. .Collected data from a sample of 30 followers on the Backbone MCOT online platform using a purposive sampling from people who watched digital content in the form of photo album for publicizing secondary city tourism attractions on the Backbone MCOT online platform who are willing to answer the questionnaire. The results of development was digital content in the form of photo alblum 5 sets .The results of content quality assessment was at a very good level (= 4.60, S.D.= 0.45). Media quality assessment results was at a very good level (= 4.85, S.D.= 0.30). The sample perception was at the highest level (= 4.78, S.D. = 0.49) and the sample satisfaction was at the highest level ( = 4.85, S.D. = 0.35), respectively. it could be concluded that the developed digital content in the form of photo alblum for publicizing secondary city tourism attractions on the online platform Backbone Mcot page developed with good quality can be used for public relations.

Does COVID-free Matter in the Post COVID-19 Era? The Tourist’s Perspective on Thailand’s Wellness Tourism Destination Brand: A Structural Equation Model Study

Pinnachan Dangulavanich, Kullatip Satararuji — Tue, 05 Dec 2023 00:00:00 +0700

Thailand’s tourism industry, which was growing constantly before the hit of COVID-19 pandemic, suffered a significant downturn resulting in the contraction in GDP and a rise in unemployment. However, with the risen popularity in wellness tourism and the country’s strengths in wellness industry, this current research entitled “Does COVID-free Matter in the Post COVID-19 Era? The Tourist’s Perspective on Thailand’s Wellness Tourism Destination Brand: A Structural Equation Model Study” investigated the communication message for Thailand’s wellness tourism destination branding in the context of the post-COVID-19 era. The research utilized quantitative method, surveyed 408 international tourists who visited Thailand with wellness purpose, and analyzed with a structural equation model to examine various factors related to wellness tourism in Thailand, including the perception of the wellness tourism destination brand, attitude towards Thailand’s wellness tourism brand, COVID-19 related factors, and the selection of Thailand as a wellness destination. The study found that Thailand performed exceptionally well in the reflection, self-image, and culture facets, indicating strong potential in these areas due to its rich cultural heritage and local wisdom that resonated well with tourists. However, improvements are needed in the physique, personality, and relationship facets to meet tourists' expectations and enhance competitiveness in the wellness tourism market. Regarding post-crisis communication, explicitly mentioning the COVID-19 crisis may not be necessary. Instead, focusing on the cultural and other aspects to meet tourists’ expectations is crucial to restore Thailand's reputation as a wellness tourism destination.

The use of social media spaces by Thai teenagers and parents in the digital era

Nattapong Yamcharoen, Korakot Sanjit, Suthep Dechacheep — Tue, 05 Dec 2023 00:00:00 +0700

This Academic article presents Knowledge form the Co-Loving Space project, a research initiative financially supported by the Thai Media Fund to create awareness and understanding of the rights and freedoms of adolescents and families on social media. The objective of this article is to disseminate knowledge on the use of social media spaces among Thai adolescents and their families in the digital age. As social media increasingly plays a role in the relationships of family members in Thai society, the age gap, social media growth, media literacy, and social changes can cause conflicts in both the personal and shared social media spaces of Thai family members.

The social media usage patterns of adolescents and their parents in Thai families could be classified into seven groups: 1) normal shared use, 2) normal shared use with adolescents’ screening system, 3) shared use under permission, 4) shared use under agreement, 5) shared use as a parallel of original platforms, 6) shared use as a secondary platform, and 7) no shared use.

The use of social media spaces among Thai families was found to be consistent with the relationship basis and strength of family members. However, mutual understanding and empathic communication are basically required to minimize conflicts, address problems, and maintain healthy family relationships.

Knowledge of Underwater Photography Using Natural Light

Kittithat Srifa — Tue, 05 Dec 2023 00:00:00 +0700

Underwater photography using natural light involves using natural light to create underwater images without the need for additional artificial light. Underwater photography with natural light requires specific techniques because underwater light is different from light on the surface. Underwater light consists of blue and green hues with lower intensity than surface light. Using camera light sensors that can adjust to high and low sensitivity, along with appropriate ISO adjustments, helps to achieve clear and beautiful images. Additionally, color filters are used to balance the colors in the images, making them look complete and balanced, especially when shooting in environments with increased underwater light and color. Thus, underwater photography with natural light requires skill and experience from the underwater photographer to produce beautiful and high-quality images.

The tools used in the research employ experimental methods or field trials, gathering primary data from underwater photography. Repeated underwater photography using natural light is conducted to gain knowledge. The research results show that 1. Underwater photos must have sharpness; 2. The color of underwater photos should be vivid or close to reality under normal light conditions, without alteration or deviation from the true colors; 3. Appropriate composition is necessary to make the images beautiful and communicative; 4. The direction of natural light used must be suitable for the intended communication purpose of the photo, and there should be no artificial light mixed within the underwater images.

Three-act Structure The Development of Video Content for Organization Public Relations by Using Three-Act Structure Storytelling Technique

Tue, 05 Dec 2023 00:00:00 +0700

The purposes of this research were to develop and evaluate the quality of video content for organizaton public relations by using three-act structure storytelling technique. And to assess the sample perception and satisfaction to developed digital contents according to the ADDIE Model .Collected data from a sample group, facebook followers of the European Used Cars Thailand facebook page for at least 1 month by purposive sampling from followers who were willing to watch video contents for organizaton public relations using the three-act structure storytelling technique and willing to answer questionnaires in the amount of 30 people. The result of development was video content for organizaton public relations . The results of the evaluation by experts found that there was a content quality assessment at a very good level ( = 5.00, S.D. = 0.00), and the media presentation quality assessment was at a very good level ( = 4.76, S.D. = 0.42). The perception and the satisfaction evaluation results from the sample group was at the highest level ( = 4.83, S.D. = 0.43) ( =4.93, S.D. =0.26). It could be concluded that the developed video content for organizaton public relations by using three-act structure storytelling technique could be used with quality.

The Integration of sculpture creation with exhibition design to convey the meaning of Confucian philosophy

Li Miaomiao, Suriya Chayacharoen, Suchat Thaothong — Tue, 05 Dec 2023 00:00:00 +0700

This article aims to analyze the integration of sculpture creativity with exhibition design to convey the meaning of Confucian philosophy. It is a conceptual review of sculpture creation, exhibition design, meaning, and the essence of Confucian philosophy. With qualitative research methodologies and analysis, a new exhibition in the art gallery space was designed. As a result, the fusion of sculpture creation with exhibition design was discovered to transmit the significance of Confucian philosophy. This results in an exhibition format with academic management principles by showing sculptures built from Confucian philosophy concepts, with the appearance of a young Confucius in a graceful standing position and leading sculptures. To be displayed in an art gallery. There are six pieces of supporting media created for the exhibition: (1) brochures to publicize the exhibition information, (2) art catalog, (3) video media, (4) exhibition information boards, (5) descriptions of exhibited artifacts, and (6) a map to stroll around the art gallery. The exhibition is organized in a methodical manner, and virtual simulations are developed that can be used as workshops for exhibition design, leading to actual execution.

Product Design Based on the Cultural Identity of the Mon Ethnic Group to Enhance Income for Elderly in the BCG Economy-Driven Economic Recovery and Foundation Project Post-COVID-19 (U2T for BCG), Samae Dam, Bang Khun Thian, Bangkok.

Suthawan Thummasungwan, Prakit Arsa, Nutthawut Singnnongsuang — Tue, 05 Dec 2023 00:00:00 +0700

This academic paper was prepared to evaluate the success of the project’s performance in product design based on the cultural identity of the Mon ethnic group to enhance income for elderly in the BCG economy-driven economic recovery and foundation project post-COVID-19 (U2T for BCG), Samae Dam subdistrict, Bang Khun Thian district, Bangkok to summary the results of the evaluation of satisfaction in “Mon clothes”, the evaluation of participation of Tao De Xin Si elderly club and operating trend with gathering both quantitative and qualitative information from key stakeholders

The study found that ex-ante evaluation with the process of focus group discussion, leading to a way of creating works with the cooperation of (1) Tao De Xin Si elderly club (2) faculty of communication arts design team, Siam University and (3) U2T for BCG field data collection team who develop the cultural identity of the Mon ethnic group and emphasis on the preservation of arts and culture of breast cloth to design the “Mon clothes”.

On-going evaluation shows the highest satisfaction with the results of the “ Mon clothes “ products in the topic: the product is in accordance with the needs of the elderly club, the average score is 4.56. Followed by the most satisfied with the design issue, the product can attract attention, the average score is 4.44. The 3rd is the issue of advertising media is beautiful and worth buying, the average score is 4.32 that indicates the satisfaction of the product results that can attract the attention of the eyes meets the needs and have interesting advertising media. The aspect of participation of the elderly the most in the topic of satisfaction in the price of the product average score 4.34, followed by assessing the participation of project participants the most in terms of participation in making recommendations. to correct and develop an average score of 4.30 and The 3rd is the issue of satisfaction in income from production. the average score is 4.28.

Evaluation after project implementation (Ex-post Evaluation) About Operation Trends, the most in the topic the production of products for further distribution, average score 4.20, followed by a trend in the issue. An average score of 4.06 for the elderly of Tao De Xin Si elderly club’s able to develop their careers to produce new products. Pushing the product to be desired and accepted as a product of the Bang Khun Thian district, an average score of 4.02 from the conclusion of this assessment. For extend the project to drive the economy and society after COVID with the BCG economy (U2T for BCG) of Samae Dam Subdistrict, Bang Khun Thian District, Bangkok to be sustainable. Faculty of Communication Arts Siam University will continue to design products for elderly based on the identity of the Mon ethnic community in the next academic year.

An effectiveness measurement of Brand Awareness and Participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos)

Sarawadee Phonprat, Montira Tadaamnuaychai — Tue, 05 Dec 2023 00:00:00 +0700

This paper aims to investigate an effective measurement of Brand Awareness and participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos). There are two main objectives, the first objective is to study the performance of using Facebook and Instagram to create brand awareness and engagement. The second objective is to explore the customers’ need regarding online advertising platforms in order to implement an acceptable plan and improve future sales for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos). This study used an experimental method to collect data from the Facebook Fan Page (Charya.studio) and Instagram (Charya.studio) to assess the performance of the advertising campaign. Specifically, two advertising campaigns with a total of eight posts were produced.

The result showed that different types of online advertising campaigns lead to varied campaign goals, which can be classified as brand awareness and engagement with the brand through Facebook fan page. Understanding the target customers is essential for creating an effective campaign because each consumer has distinct tastes. Images, videos, and subtitles are critical components in building brand visibility and interaction on digital platforms. Furthermore, they will play important roles in future profit generation.

Consumption Behavior perception attitude and the marketing mix of consumers towards the service of Chaiya Moo Krata 2

Nipon Sangklom, Sasiphan Bilmanoch, Korakot Sanjit — Tue, 05 Dec 2023 00:00:00 +0700

This research focusing on the study of consumption behavior perception and attitude to the marketing mix of consumers towards the service of Chaiya Moo Krata 2 where having 5 branches : Permsin Branch, Bangkok University Branch, Kanchanaburi Branch, Rangsit University Branch and Khlong Si Lam Luk Ka branch. The sample group of this research was 400 customers who used the service at Chaiya Moo Krata 2 from all 5 branches. By using a questionnaire to collect data and the statistics used in the data analysis were percentage, mean, standard deviation. The finding indicated that :

The demographic characteristics of consumers who used the service at Chaiya Moo Krata 2 found that most of them were female, under 18 years old, having marital status/living together and has a bachelor's degree. Most of them are students/students, income between 10,001 - 20,000 baht per month and have 3-5 of family members.
Consumption behavior of consumers who used the service at Chaiya Moo Krat 2 found that most of the consumers used the service at this restaurant least 1 time and at the most 30 times within 6 months. Consumers come to use the service the most during the time of 3:00 PM - 7:00 PM on Saturday and Sunday. However, most consumers tend to bring 1-2 people to join the service at the shop. The group of people that consumers take to join the service is mostly friends. The branch that consumers use the most is Permsin branch. Most consumers use the service by eating at the restaurant. The food set that consumers order the most is a medium size set. However, the agenda that consumers use the most is salary opportunity. Most consumers think that they will come back to use the service at the shop again in the future. In addition, most consumers will recommend someone they know to use the service at this restaurant.
The perception of consumers who come to use the service at Chaiya Moo Krata 2 which are the perception of the value, perception of quality and perception of worthiness. Overall, it's at a good level. When considering each issue, it was found that consumers perceived the value first. followed by the perception of quality. and the perceived worth, respectively.
Attitudes of the marketing mix of consumers who come to use the service at Chaiya Moo Krata 2, which are location and distribution channels. marketing promotion, price, and products and services Overall, it's at a good level. When considering each issue, it was found that consumers had a good attitude in terms of locations and distribution channels first. followed by marketing promotion, price, and products and services respectively.

Digital Marketing Communication to Create Awareness and Engagement by Increasing Sales Channels on the Facebook Platform by Doing Facebook Ads, Case Studies, Pre-order Shops of Artists from the Country South Korea (Boragather)

Kanokon Samsee, Montira Tadaamnuaychai — Tue, 05 Dec 2023 00:00:00 +0700

This research is an experimental study aimed to examine digital marketing communication and its efficiency in generating awareness and engagement for the pre-order merchandise of Korean artists, considering factors such as interests, behaviors, gender, age, and residential location. The study consists of two parts: (1) creating four awareness campaigns and (2) creating two engagement campaigns, for a total of six campaigns. The Facebook Ads Manager tool was employed, with picture ads and photo albums serving as advertising media. Data was obtained from Boragather Facebook fan page between February 1st and April 3rd, 2566, a period of 42 days. According to the testing results, the online advertisements attracted 857 followers for the Boragather Facebook fan page. Campaign 3 was the most effective awareness campaign, with 10,453 impressions and 18,778 clicks, resulting in the most sales. Campaign 6 was the most successful engagement campaign, with 29,743 impressions and 41,327 clicks, effectively drawing the highest degree of participation. Notably, both of these campaigns used the Photo Album Ads format, suggesting that employing photo albums as advertising media helped stimulate curiosity and draw the attention of viewers. These findings suggest that implementing this approach could enhance sales channels, increase sales, and be applicable to Boragather future business ventures related to pre-order merchandise for Korean artists.