A Development of Cha-am Tour-guide Map in Chinese for Chinese Tourists

Abstract

The purposes of this research were to development a Cha-Am tour-guiding map in Chinese for promoting tourism in the area and determine the satisfaction of Chinese visitors using the developed map. This study employed a mixed method of data collection. A quantitative and qualitative data were collected through a questionnaire with rating-scale items and open-ended questions. The sample consisted of 65 Chinese visitors to Cha-Am. The data were analyzed statistically for means, standard deviation, frequency count, and percentage. The results showed that overall the Chinese visitors were satisfied with benefits of the map and the Chinese in the map brochure. They, however, suggested adding some essential information such as hotel room rates, ticket prices to landmarks and restaurant and food shop guides. This development of Cha-am tour guiding maps in Chinese resulted in a A3-size map in the form of an infographic brochure consisting of routes, locations, pictures, travel information and guide on tourist attractions in Chinese language, providing tourist information to Chinese visitors in different places such as hotels, attraction sites, restaurants, and shops. Therefore, this research can contribute to tourism promotion in Cha-am that could gain insight into Chinese tourists's satisfaction and interests.