Development for Value Addition of Loincloth Products to Creative Economy of Women Sewing Group at Ban Nayao Village, Sanam Chai Khet District, Chachoengsao Province

Abstract

The objectives of this research were to develop a guideline on loincloth products by the women sewing group at Ban Nayao Village, Sanam Chai Khet District, Chachoengsao Province and to gain the value addition of loincloth products to creative economy among the members of women sewing group at Ban Nayao Village. Research instruments were participant observation, in-depth interviews, and focus group. The qualitative data analysis was done through content analysis and was presented in descriptive analysis approach. From the purposive sampling of the women sewing group at Ban Nayao Village, the research resulted in  a guideline on loincloth products and packaging by the select group and value addition. Concerning the first, it is found that experts are needed for enhancing the fashion design skills and the creation of new types of products. Know-how of public relation and online marketing and the industrial design contests is also necessary.  As for the value creation, Center for Arts, Culture and Locality (CACL) and the Department of Product Design, Faculty of Industrial Technology, Rajabhat Rajanagarindra University, had provided a design for the product box. This box is in purple, the birthday color of H.R.H. Princess Maha Chakri Sirindhorn, and features the image of a wild elephant. Moreover, the experts were invited to host a workshop to demonstrate how to make the elephant-neck pillow, an example of a new unique product. The unique product creation led to the promotion of local wisdom and its value creation. It encourages the creative economy as well as local self-dependence according to the philosophy of sufficiency economy.