The Guidance for Management of Organization Administration accordance with Good Governance Principles of Municipality in Pranburi District Area, Prachuap Khiri Khan

Abstract

This mixed-methods research aimed to: 1) study levels of administration according to good governance principles of the municipality; 2) study personal characteristics related to administration according to good governance principles of the municipality; 3) study the causal relationship of internal factors (7’s framework) influencing administration according to good governance principles of the municipality; and 4) offer guidance to develop the performance in accordance with good governance principles of the municipality. Samples used in this study were 164 municipality officers and 9 key informants in Pranburi District, Prachuap Khiri Khan Province. Data were analyzed by using descriptive and inferential statistical methods, which were frequency, percentage, mean, standard deviation, chi-square test, and multiple regression analysis. Findings revealed that: 1) administration according to good governance principles of the municipality as a whole was at a high level; 2) there was the causal relationship between education, salary rate, and position levels in personal characteristics and administration according to the principles of good governance of the municipality, with significance at levels 0.01 and 0.05, respectively; 3) there was a causal relationship between shared value, personal skills, and management style in internal factors (7’s framework) characteristics and administration according to the principles of good governance of the municipality, with significance at levels 0.001 and 0.01, respectively; and 4) guidance for developing the performance in accordance with good governance principles of the municipality were using the information system to report daily project results, using internal factors by McKinsey 7’s framework model as a tool for analysis, supporting public participation in meetings, using strict enforcement of the law, developing a service mindset among personnel, and having various communication channels.