The Development of Creative Media on Morality and Ethics with the Cultural Capital of Phetchaburi Province

Abstract

The development of creative media for morality and ethics with the cultural capital of Phetchaburi Province has the following objectives: 1) to develop creative media for morality and ethics by using the cultural capital of Phetchaburi Province and 2) to study the satisfaction with creative media for morality and ethics by using the cultural capital of Phetchaburi Province. There are 3 steps for the process of developing creative media: 1) Searching for information 2) Selecting value and 3) Developing and creating new media. The results of the study were found that Phetchaburi Province there are many types of cultural capital. The researchers selected cultural capital that represents local identity, such as boat lullabies, garland songs, and local tales.  The historical events were produced into four forms of creative media: land boat song, garland song, shadow puppetry, and sermon. The results of the evaluation of satisfaction with the development of creative media showed that the highest level of satisfaction was in the content , followed by the format at a high level, and the presentation method at a high level, respectively. The average value of all aspects was at a high level.