Nongnuch W, Jaroenwisan K. Applying Market Segmentation Theory and Motivation to Investigate the Active Elderly Senior Tourists’ Behavior in Selecting Homestay . JHSSR [Internet]. 2023 Dec. 20 [cited 2024 May 11];25(2):95-115. Available from: https://so05.tci-thaijo.org/index.php/hspbruacthjournal/article/view/269649