Journal of Humanities and Social Sciences Review

Factors Affecting Achievement Motives in Working of Hotel Service Employees and Apartment services in Bangkok

2025-06-30T13:27:37+07:00

This research is a study of factors affecting the motivation of hotel and apartment service staff in Bangkok. The researchers believed that the factors affecting the performance of employees have changed in recent time. The objectives were to study the factors affecting the motivation of hotel and apartment service staff in Bangkok and to study the level of motivation of hotel and apartment service staff in Bangkok. The study employed a quantitative research method with a sample of 353 employees working in hotel and apartment service roles in Bangkok. The data collection tool was a questionnaire, and the statistical methods used for data analysis included percentage, mean, standard deviation, and multiple regression analysis. The research findings revealed that most respondents were female, aged between 31 and 40 years, and the majority were married. They had between 6 and 10 years of work experience, most held non-supervisory positions, earned a monthly salary between 15,001 and 20,000 baht, and held a bachelor's degree. 2) Regarding motivational factors, the respondents rated both motivational factors and hygiene factors were at a high level. 3) The level of achievement motivation among hotel and apartment service employees was also found to be high, 4) while the factor related to language use was rated at a moderate level . 5) The results of hypothesis testing using statistics found that gender, age, salary rate, and education level of the respondents were significantly related to the level of achievement motivation of hotel and apartment service staff in Bangkok overall at a statistical level of 0.05. Marital status, length of service, and position of the respondents were not significantly related to the level of achievement motivation of hotel and apartment service staff in Bangkok overall. The results of the research study found that motivational factors and hygiene factors were related to the level of achievement motivation of hotel and apartment service staff in Bangkok overall. If we consider the theory of job satisfaction, it will be found that the level of satisfaction of the workers depends on how much their needs are met. If they are met a lot, they will be more determined to work. If they are met a little, their determination to work will be less.

The effect of using of a school participatory learning management model to promote online learning management competency of Pre-teachers of Faculty of Education Silpakorn University

2025-06-30T14:04:21+07:00

This research aimed to examine the effectiveness of a participatory learning management model implemented in schools to enhance the online learning management competencies of student teachers. The specific objectives were: (1) to study the knowledge of student teachers in organizing online learning activities, (2) to examine their ability to design online learning activities, (3) to investigate their ability to conduct online learning activities, and (4) to assess their satisfaction with the participatory learning management model. The model was implemented through four stages of participatory activity: co-thinking, co-implementation, co-evaluation, and co-benefiting. The sample consisted of 40 second-year undergraduate student teachers majoring in Early Childhood Education at the Faculty of Education, Silpakorn University. Participants were selected using purposive sampling. The research instruments included a knowledge and understanding test, an evaluation form for learning design ability, an evaluation form for learning management ability, and a questionnaire to assess student teachers’ opinions toward the participatory learning management model. Data were analyzed using mean and standard deviation. The research findings revealed that (1) the student teachers' knowledge regarding learning management techniques, media production and innovation development, assessment and evaluation, learning activity design, and classroom management was at a good level; (2) their ability to design learning activities (experience arrangement) was at a very good level; (3) their ability to manage learning activities (experience arrangement) was at a good level; and (4) their satisfaction with the participatory learning management model was at a high level.

Public Services that Affect Quality of Life of People in the Phetchaburi Provincial Administrative Organization Area

2025-06-30T14:10:32+07:00

This mixed-method research aimed to: 1) study the level of quality of life of people in the Phetchaburi Provincial Administrative Organization area 2) study a correlation between personal characteristics and quality of life of the people 3) study the relationship between public services and quality of life of the people and 4) propose guidelines for improving the quality of life of the people in the Phetchaburi Provincial Administrative Organization area. The sample groups consisted of 400 people residing in the Phetchaburi Provincial Administrative Organization area and 12 key informants. Data were analyzed by using frequency, percentage, mean, standard deviation, chi-square, and multiple regression analysis. Major findings found that: (1) the quality of life of people in the Phetchaburi Provincial Administrative Organization area was at the highest level, (2) there was a correlation between personal characteristics such as age and marital status and people’s quality of life at the significant level of 0.05 level (3) there were relationships between public services and the quality of life of people in the Phetchaburi Provincial Administrative Organization area, in the aspects of transportation and disaster prevention, at the statistic significant level of 0.05 and (4) guidelines for improving the quality of life of the people were revealed that the Phetchaburi Provincial Administrative Organization should organize activities to promote the physical and mental health of the people, assist in the development of living conditions, and giving importance to the preservation of limited natural resources.

Perception of risk that is related to the behavior of purchasing tours and booking accommodations online through e-commerce among Thai tourists in Bangkok

2025-06-30T14:20:56+07:00

The research on risk perception associated with online tour purchasing and reservation activities through social commerce in Bangkok aims to 1) study the risk perception of travel purchases and reservations online through social commerce in Bangkok 2) study online marketing strategies for travel purchases and reservations online through social commerce 3) study the relationship between risk perception and online booking behavior through social commerce in the district of Bangkok. The survey was conducted on 385 sets of online tour buyers or reservations via social commerce in Bangkok, using statistics that analyze general information using descriptive statistics such as average and standard deviation, and Pearson correlation coefficients. The research found that 1) the risk perception level of tourists buying tours and booking accommodations online through social commerce in Bangkok was moderate. The perceptions on the social and self-development aspects were at a high level. As for the opportunities and time, financial, mental, and security aspects, the survey results were moderate. 2) Overall, the comment level on online marketing strategies of online tour purchases and reservations through social commerce in Bangkok was very high. On average, it was found that the levels of positioning businesses, online influencers and online attractions were high and the focus on social networking was moderate. 3) The study on the correlation coefficient between risk perception and online booking behaviour through social commerce in Bangkok found that the risk perception of financial outcomes, opportunity/time, social, mental security, and the self-development aspect has a positive correlation with online marketing strategies in all areas.

A supervisory style that combines the concepts of Amicable and Dialogue for students practicing teaching professional experience in Thai language

2025-06-30T14:44:46+07:00

The objective of this study was to study and present the results of using a supervision model integrating the concepts of Kalyanamitta and Dialogue, and the Thai language learning management guidelines for Thai language student teachers in the academic year 2023. This study was based on qualitative research guidelines in terms of participatory action research between the researchers as supervisors, school administrators, mentor teachers, student teachers, and students. The target group was 14 Thai language student teachers who were 4th-year students of the Thai Language Department, Faculty of Humanities and Social Sciences, Phetchaburi Rajabhat University. Instruments used in this study were individual and focus group interviews, including document analysis and participatory observation. The research results revealed that the supervision model integrating the concepts of Kalyanamitta and Dialogue for Thai language student teachers in academic year 2023 had 2 periods, totaling 6 steps. For guidelines on organizing Thai language learning for student teachers, there were two approaches. The first approach was organizing learning in the Thai language subject, and the second was organizing learning to develop analytical reading and interpreting skills. This form of supervision promoted students’ confidence in teaching the Thai language subject effectively.

Model of public participation in coastal waste management in Phetchaburi province

2025-06-30T14:55:03+07:00

This research aimed to 1) study the behavior and participation of people in coastal waste management in Phetchaburi Province, 2) study the relationship between behavior and participation of the people in coastal waste management in Phetchaburi Province, and 3) create a model for public participation in coastal waste management in Phetchaburi Province. For quantitative research, the data were collected from a sample group of 399 households in 13 sub-districts on the coast of Phetchaburi Province, which was the population according to official registration statistics of the Registration Technology Management and Development Division, Registration Administration Office, Department of Provincial Administration. The data were analyzed by using percentage, mean, standard deviation, and the Pearson’s correlation coefficient. The study was supported by qualitative research. The data were collected from 12 key informants who were the community leaders involved in public participation in coastal waste management in Phetchaburi Province, selected by using the purposive sampling method. The data were analyzed by using content analysis and then were compiled in a descriptive form. The research results were as follows: 1) The coastal waste management behavior in Phetchaburi Province was overall at a high level. When each aspect was considered, it was found that the aspect with the highest mean was the practice of solid waste separation. The aspect with the lowest mean was awareness of coastal waste separation. The participation in coastal waste management in Phetchaburi Province was overall at a high level. When each aspect was considered, it was found that the aspect with the highest mean was participation in receiving benefits. The aspect with the lowest mean was participation in implementation. 2) There was an overall moderate positive relationship (r = 0.763) between behavior and public participation in coastal waste management in Phetchaburi Province with statistical significance at the 0.01 level, the value of each pair ranging from 0.381 to 0.896. 3) The created model for public participation in coastal waste management in Phetchaburi Province was the PKPIDEB Model, consisting of (1) Perception (P), (2) Knowledge and understanding (K), (3) Practical aspect (P), (4) Participation in implementation (I), (5) Participation in decision making (D), (6) Participation in evaluation (E), and (7) Participation in receiving benefits (B).

The successful management model of the National Village and Urban Community Fund of the Phet Samut Khiri Province group

2025-06-30T15:15:19+07:00

The objectives of this research were to 1) study the successful management models of village and urban community funds, 2) synthesize the successful management models of village and urban community funds, and 3) propose guidelines for applying the prototype management model of village and urban community funds to other areas. This qualitative research selected a specific population of 68 people from 4 funds in 4 provinces of the Phet Samut Khiri Province Group. Data were collected through in-depth interviews, focus group discussions, and non-participant observation. The research tools included interview forms, focus group discussion guides, and non-participant observation recording forms. The research findings were as follows; 1) The successful management models of village and urban community funds in each province of the Phet Samut Khiri Province Group involved creating innovative websites (applications) for deposit-withdrawal services outside the area, using organizational management principles aimed at stakeholder orientation and community relationship building. These organizations operate in a business format but with social goals, where business income is reinvested in social development and organizational growth for the benefit of the broader society. 2) The successful management model of village and urban community funds comprises 10 characteristics: (1) achieving objectives in solving community problems, (2) creating social innovation, (3) having competitive capability, (4) building stakeholder relationships, (5) having social participation, (6) achieving social impact, (7) having financial planning and management control mechanisms (8) providing customer service through a complete one-stop system with reduced procedures, (9) having internal business process perspectives among members, and (10) having learning and development perspectives for the fund. 3) The guidelines for applying the village and urban community fund management model to other national village and urban community funds are: (1) expanding the model to other village funds, (2) government agencies promoting and disseminating the model through organizing training and seminars with other government organizations, (3) having supporting agencies for village and urban community funds, and (4) educational institutions supporting and disseminating the village and urban community fund management model to village and urban community funds in other areas"

Applications of QR Code Technology in the Management of Teaching and Learning at Tourist Attractions in Phetchaburi Province

2025-06-30T15:23:07+07:00

This research aimed to; 1) develop an instructional approach using QR Code technology for Phetchaburi tourist attractions integrated with Chinese translation, 2) compare learning achievement in instruction using QR Code technology for Phetchaburi tourist attractions, and 3) evaluate satisfaction toward the use of QR Code technology for Phetchaburi tourist attractions in instruction. The sample group consisted of 30 students enrolled in Thai-Chinese Translation for Tourism Industry course in the second semester of academic year 2023. The research instruments included; 1) QR Codes for Phetchaburi tourist attractions, 2) Pre and Post achievement tests, and 3) A satisfaction assessment form toward the use of QR Code technology for Phetchaburi tourist attractions in instruction. The research findings revealed that; 1) The development of an instructional approach using QR Code technology for Phetchaburi tourist attractions integrated with Chinese translation showed that QR Codes linking to Chinese language information about actual tourist attractions made learners feel more enjoyable and enthusiastic about learning. 2) The learning achievement results from instruction using QR Code technology for Phetchaburi tourist attractions showed that the pre-test mean score was 9.67 and the post-test mean score was 13.47, with the post-test score being significantly higher than the pre-test score at the 0.05 level of statistical significance. 3) The satisfaction evaluation results toward the use of QR Code technology for Phetchaburi tourist attractions in instruction showed a high level of satisfaction with the highest mean score of 4.17.

Perception of Image and Service Quality of the Music Education Department: A Case Study of Phetchaburi Rajabhat University

2025-06-30T15:31:56+07:00

This study aimed to examine the general characteristics of music education students at Phetchaburi Rajabhat University that influence their perception of image and service quality, as well as to investigate the relationship between image perception and service quality in the music education program. The sample consisted of 42 students enrolled in the music education program at Phetchaburi Rajabhat University. Data were analyzed using both descriptive statistics—including percentage, mean, and standard deviation—and inferential statistics, including Independent Samples t-test, One-way ANOVA, Least Significant Difference (LSD) test, and Pearson Product-Moment Correlation Coefficient, with a statistical significance level set at 0.05. The results revealed that most respondents reported a high level of overall image perception, along with high levels in various related aspects. Hypothesis testing showed that different types of service usage had no significant effect on image perception. However, a relatively strong positive correlation was found between image perception and service quality perception.

The Development of Creative Media on Morality and Ethics with the Cultural Capital of Phetchaburi Province

2025-06-30T15:42:34+07:00

The development of creative media for morality and ethics with the cultural capital of Phetchaburi Province has the following objectives: 1) to develop creative media for morality and ethics by using the cultural capital of Phetchaburi Province and 2) to study the satisfaction with creative media for morality and ethics by using the cultural capital of Phetchaburi Province. There are 3 steps for the process of developing creative media: 1) Searching for information 2) Selecting value and 3) Developing and creating new media. The results of the study were found that Phetchaburi Province there are many types of cultural capital. The researchers selected cultural capital that represents local identity, such as boat lullabies, garland songs, and local tales. The historical events were produced into four forms of creative media: land boat song, garland song, shadow puppetry, and sermon. The results of the evaluation of satisfaction with the development of creative media showed that the highest level of satisfaction was in the content , followed by the format at a high level, and the presentation method at a high level, respectively. The average value of all aspects was at a high level.

A Collaborative Network Model for Rice Farmers toward High-Value Agriculture in Wiang Chiang Rung District, Chiang Rai Province

2025-06-30T15:58:54+07:00

This research aimed to analyze the causal relationships influencing the collaborative network of rice farmers and to develop a network model for high-value agriculture in Wiang Chiang Rung District, Chiang Rai Province by employing a mixed-methods approach. The first phase involved quantitative research using Structural Equation Modeling (SEM) while the second phase utilized qualitative methods through the Delphi process. The quantitative sample consisted of 100 rice farmer group members and the qualitative sample included 15 experts. The findings revealed that community capital had a moderate influence on the collaborative networking process while external support showed a low level of influence. The collaborative networking process had a highly significant impact on strengthening the collaborative network for high-value agriculture. The developed model consists of three main components: community capital external support and collaborative networking process. The model was evaluated by experts and found to be highly appropriate reflecting its potential to enhance grassroots economic sustainability.