Journal of Humanities and Social Sciences Review

Corporate Identity Affecting the Personnel Performance of Community Development Department, Ministry of Interior

Raweeda Boonnarong, Daran Pramkaew — Tue, 23 Jun 2026 00:00:00 +0700

This research aimed to: 1) study the identity of the Department of Community Development, Ministry of Interior; 2) study the public service performance of the personnel of the Department of Community Development, Ministry of Interior; 3) study the organizational identity affecting the public service performance of the personnel of the Department of Community Development, Ministry of Interior; and 4) propose appropriate guidelines for applying organizational identity to the public service performance of the personnel of the Department of Community Development. A mixed-methods research approach was employed. The sample used in this research consisted of 336 personnel of the Department of Community Development under the regional administration in the Northeastern region. The key informants were 12 executives and personnel of the Nakhon Ratchasima Provincial Community Development Office. The research instruments were a questionnaire with a five-point rating scale, with a reliability coefficient of 0.98, and a semi-structured interview form. The statistics used for data analysis were percentage, frequency distribution, mean, standard deviation, multiple regression analysis, and content analysis. The research results revealed that 1) the identity of the Department of Community Development, Ministry of Interior, was at the highest level overall (Mean = 4.30). When classified by aspect and arranged in descending order, the aspects were: the use and wearing of Thai fabrics, women's role development, community product development, the prototype community learning area under the Khok Nong Na Model, poverty problem solving (K.K.C.), poverty eradication and sustainable development of people of all age groups according to the Sufficiency Economy Philosophy, digital services for the public and the use of the “Click Chumchon” digital service platform, and grassroots economy and Pracharath development; 2) the public service performance of the personnel of the Department of Community Development, Ministry of Interior, was at the highest level overall (Mean = 4.25). When classified by aspect and arranged in descending order, the aspects were: promotion and upgrading of the grassroots economy, strengthening communities, developing the organization to be modern, highly competent, and governed by good governance, and building cooperation and promoting the roles of community development networks; 3) there were seven aspects of organizational identity affecting public service performance, namely: community product development (X3), the use and wearing of Thai fabrics (X₇), the prototype community learning area under the Khok Nong Na Model (X₂), women's role development (X₆), poverty eradication and sustainable development of people of all age groups according to the Sufficiency Economy Philosophy (X₁), poverty problem solving (X₅), and digital services for the public and utilization of the “Click Chumchon” digital service platform (X₈), which could predict public service performance by 80.20 percent (Adjusted R² = 0.802) with statistical significance at the 0.01 level. The prediction equation can be written as follows: Ŷtot = 0.277 + 0.245X₃+ 0.198X₇ + 0.107X₂+ 0.106X₆ + 0.100X₁ + 0.085X₅ + 0.083X₈; and 4) the guidelines for applying organizational identity included promoting the establishment of integrated cooperation agreements, supporting continuous training, expanding innovative operations, analyzing data to formulate operational criteria, summarizing lessons learned to identify best practices, promoting activities and public relations campaigns, and developing and improving systems to facilitate work performance.

A Study of the Effectiveness of the Empowered Learning Community Process of Thai Language Teachers in Reading and Writing Instruction for Ethnic Minority Students in Remote Areas

Mon, 23 Jun 2025 00:00:00 +0700

This research article aimed to examine the effectiveness of Thai language teachers’ learning management in reading and writing instruction for ethnic students in remote areas through the Empowered Learning Community Process. The study employed a mixed-methods research design. The research instruments consisted of a teacher learning management assessment form, a Thai reading and writing ability test for primary school students, and an interview form. The statistical methods used for data analysis included percentage, mean, and standard deviation. The findings revealed that the development of learning management skills among Thai language teachers demonstrated both process effectiveness and outcome effectiveness through the Empowered Learning Community Process, which consists of four steps: (1) exploration, (2) establishing educational networks, (3) developing knowledge and characteristics, and (4) strengthening the empowered learning community. These steps resulted in the development of teachers’ learning management skills in Thai reading and writing instruction. According to the assessment results of Thai language teachers at Ban Pong Luek Border Patrol Police School, Kaeng Krachan District, Phetchaburi Province, the mean score was 44.9 with a standard deviation of 1.035, indicating a good level. Furthermore, the reading and writing achievement of students at Ban Pong Luek Border Patrol Police School, Kaeng Krachan District, Phetchaburi Province, continuously improved. The reading score increased from 58.44 percent to 71.99 percent, while the writing score increased from 52.40 percent to 69.89 percent. These results clearly demonstrate the development of students’ reading and writing skills.

The Ability in English Grammar of First-Year Undergraduate Students Majoring in English Education Learning through Active Learning Approach at Phetchaburi Rajabhat University

Sarita Buakhieo, Kanmika Talalak, Surang Thomvohan — Tue, 23 Jun 2026 00:00:00 +0700

The objectives of this research were: 1) to compare students’ English grammar ability before and after learning through the active learning approach, and 2) to examine students’ opinions toward learning through the active learning approach. The research sample consisted of one classroom of 30 first-year undergraduate students majoring in English Education at Phetchaburi Rajabhat University, who enrolled in the Advanced English Grammar for English Teachers course in the second semester of the 2023 academic year, and were selected using simple random sampling by drawing lots. The research instruments included: 1) three lesson plans based on the active learning approach, 2) subjective pre-tests and post-tests to measure students’ English grammar ability, focusing on phrases, and 3) a questionnaire designed to examine students’ opinions toward learning through the active learning approach, consisting of a five-point rating scale and open-ended questions. The data were analyzed using percentage, mean, standard deviation, and content analysis. The hypothesis was tested using the paired-samples t-test. The research findings were as follows: 1) students’ English grammar ability after learning through the active learning approach showed a statistically significant difference between pre-test and post-test scores at the .01 level (t = -13.170, p = 0.000) with post-test scores significantly higher than pre-test scores, and 2) students’ overall opinions toward learning through the active learning approach were at a high level (average = 4.42, SD = 0.46). When considering each item, the highest-rated aspect was the usefulness of phrases. Other highly rated items included the benefits of post-lesson exercises, the types of exercises that enhanced knowledge, understanding, and sentence construction using phrases, and the design of tasks of post-lesson tests aimed at improving students’ ability to use phrases effectively.

Internal Supervision Operations Related to Teaching Efficiency of Teachers in School Under the Office of Ratchaburi Primary Educational Service Area 1

Ekachai Boonmeepipit — Wed, 24 Jun 2026 00:00:00 +0700

The objectives of this research were: 1) to study of internal supervision practices of school administrators under the office of the Ratchaburi primary educational service area 1., 2) to study of teaching efficiency of teachers in school under the office of the Ratchaburi primary educational service area 1, and 3) to study the internal supervision practices related to the teaching efficiency of teachers in school under the office of the Ratchaburi primary educational service area 1. The sample group consisted of 112 teachers in school under the office of the Ratchaburi primary educational service area 1 in Wat Phleng district by simple random sampling with drawing lot. The research instrument was a questionnaire with content validity between .67–1.00 and a reliability of 0.93. The statistics used in data analysis include percentage, mean, standard deviation and simple correlation coefficient. The research results were as follows: 1) The overall and individual aspects of internal supervision operations of school administrators have high average values. The average values from high to low were supervision operations, evaluation, study of conditions and needs, and planning, respectively. 2) The teaching efficiency of teachers, both overall and in each aspect, was at a high level. The average values from high to low were: teaching strategy, teaching activities, teaching media, concepts, and curriculum, respectively. 3) The internal supervision practices were significantly related to teaching efficiency of teachers in school under the office of the Ratchaburi primary educational service area 1., Ratchaburi Province at a statistical significance level of .01. (R_XY=.804**)

Guidelines for promoting cultural tourism in Tanot palm, Tham Rong Subdistrict, Ban Lat District, Phetchaburi Province

Chatchai Naksuk , Wipavanee Phueakbuakhao — Wed, 24 Jun 2026 00:00:00 +0700

The objectives of this research were to: 1) study the potential and promotion of cultural tourism on “Tan Tanote” (sugar palm trees and their products), 2) study the relationship between the potential and promotion of cultural tourism on “Tan Tanote”, and 3) propose guidelines for promoting cultural tourism on “Tan Tanote” in Tham Rong subdistrict, Ban Lat district, Phetchaburi province. The samples were 368 people living in Tham Rong subdistrict, selected by using simple random sampling method, and 15 key informants, who live in Tham Rong subdistrict, selected by using purposive sampling method. The research tools were a questionnaire and an in-depth interview form. The data were analyzed by using percentage, mean, standard deviation, Pearson’s correlation coefficient, and content analysis. The research results were as follows: 1) the potential of the community to be a cultural tourism destination and the promotion of cultural tourism destination on “Tan Tanote” were both at the highest level. 2) There was overall a moderately positive relationship with the coefficient at 0.65 (r=0.65) between the potential and the promotion of cultural tourism on “Tan Tanote”. 3) The guidelines for promoting cultural tourism on “Tan Tanote” include: (1) promoting cultural tourism on “Tan Tanote” to create added value for the community; (2) good community tourism management that can adapt to the needs of both the community and tourists; and (3) preserving “Tan Tanote” and developing tourism attractions to strengthen the economy for sustainability.

The Study Compares the Translation Methods of Technical Vocabulary in Volleyball from English to Thai and Chinese

Natthakhanin Nicharom, Kanokporn Numtong — Wed, 24 Jun 2026 00:00:00 +0700

This research aims to examine translation strategies for technical terminology in volleyball from English into Thai and Chinese. The data consist of 37 terms and phrases collected from the Chinese–English Volleyball Terminology Mini Dictionary, the Volleyball Coaching Manual, and the Official Volleyball Rules (B.E. 2556–2559 / 2013–2016). The findings reveal that the Thai translations can be classified into three types: (1) equivalence-based translation, accounting for 22 terms (59%); (2) explanatory translation, 11 terms (30%); and (3) transliteration, 4 terms (11%). The results indicate a strong preference for equivalence-based translation, while explanatory translation and transliteration are used when the original meaning cannot be fully conveyed. For the Chinese translation, two types were identified: (1) equivalence-based translation, 25 terms (68%) and (2) explanatory translation, 12 terms (32%). No instances of transliteration were found. This suggests that Chinese translation tends to prioritize conveying the meaning of the source language. Overall, the study shows that Thai translation demonstrates greater flexibility in employing various strategies, including equivalence, explanation, and transliteration, whereas Chinese translation primarily emphasizes semantic equivalence. The findings have practical implications for sports and educational organizations, as they may serve as guidelines for standardizing technical terminology and for developing consistent dictionaries and instructional materials. These insights could also facilitate better communication and understanding between cultures, enhancing collaboration in fields such as sports and education. By recognizing the distinct approaches taken by each language, stakeholders can create more effective resources tailored to their audiences, such as bilingual instructional materials and culturally relevant examples that resonate with diverse learners.

The Development of a Practice Manual for Performing the Kong Wong Yai in the Song Ching Mulong, Chan Diao, for Piphat Ensemble Students in the Music Education Program at Phetchaburi Rajabhat University Based on Davies' Concept

Prachya Saisuk — Wed, 24 Jun 2026 00:00:00 +0700

This study aimed to 1) develop and determine the efficiency of a practice manual for performing the Kong Wong Yai in the song Ching Mulong, Chan Diao, based on Davies’ concept; 2) compare students’ Kong Wong Yai performance skills before and after using the practice manual; and 3) examine students’ satisfaction with the manual. The target group consisted of seven third-year Piphat ensemble students majoring in Music Education at Phetchaburi Rajabhat University who performed the Kong Wong Yai. The study employed a one-group pretest–posttest experimental design. The research instruments were 1) the Kong Wong Yai practice manual, 2) a performance skills assessment form, and 3) a satisfaction questionnaire. The data were analyzed using mean, standard deviation, dependent-samples t-test, and the E₁/E₂ efficiency index. The findings revealed that 1) the practice manual achieved an efficiency score of 80.25/82.67, exceeding the established criterion of 80/80; 2) students’ Kong Wong Yai performance skills after using the manual were significantly higher than before using it at the .05 level; and 3) students’ satisfaction with the manual was at a high level. These findings indicate that the practice manual designed according to Davies’ concept can systematically enhance Kong Wong Yai performance skills, particularly through demonstration, sub-skill practice, guided feedback, and the integration of sub-skills into complete musical performance.

English Code-Mixing in Lifestyle Columns of Thairath Online

Chaomei Fu, Salman Darachai — Wed, 24 Jun 2026 00:00:00 +0700

This study aimed to 1) classify the types of English code-mixing in lifestyle columns of Thairath Online, 2) examine the frequency of English code-mixing, and 3) analyze the characteristics of English code-mixing within Thai sentence structures. The data were drawn from lifestyle columns published on Thairath Online between October 1 and December 31, 2023. Purposive sampling was used to select relevant data, excluding English loanwords already recorded in the Royal Institute Dictionary B.E. 2554. The corpus consisted of 811 English code-mixed lexical items, with a total frequency of 2,325 occurrences. The data were analyzed using descriptive statistics, namely frequency and percentage. The findings showed that English code-mixing could be classified into five types: 1) transliteration, accounting for 79.04% of the lexical items and 87.92% of the occurrences; 2) direct use of English words, accounting for 10.60% of the lexical items and 5.72% of the occurrences; 3) combinations of Thai words and transliterated English, accounting for 7.15% of the lexical items and 4.30% of the occurrences; 4) clipping, accounting for 1.85% of the lexical items and 1.16% of the occurrences; and 5) abbreviation, accounting for 1.36% of the lexical items and 0.90% of the occurrences. Transliteration was the most prominent form, indicating that Thai online media tend to adapt English words into Thai script to align with Thai linguistic conventions and readers’ familiarity. Meanwhile, direct English words, Thai–English hybrid forms, clipping, and abbreviations reveal the dynamic nature of language use in Thai online media, reflecting modernity, global orientation, and contemporary communication practices in Thai society.

Guidelines for Developing the Quality of Management One Tambon One Product (OTOP) Project in Thayang District, Phetchaburi Province

Phiraphat Kamnoedthawon, Walaiporn Chinnasri — Wed, 24 Jun 2026 00:00:00 +0700

This research article aimed to: 1) study the level of factors in developing the quality of management of the One Tambon One Product project; 2) study whether different personal characteristics affect the development of the quality of management of the One Tambon One Product project; 3) study the factors in developing the quality of management of the One Tambon One Product project that have a causal relationship with the development of the quality of management of the One Tambon One Product project; and 4) study guidelines for developing the quality of management of the One Tambon One Product project in Tha Yang District, Phetchaburi Province. A mixed-methods research approach was employed. For the quantitative research, the sample consisted of 138 network partners of the One Tambon One Product project selected by quota and accidental sampling techniques. The research instrument was a questionnaire. The statistics used for data analysis included percentage, mean, and standard deviation. For the qualitative research, in-depth interviews were conducted with 20 key informants selected purposively from government agencies, private sector representatives, and the public sector. Data were analyzed using content analysis. The research results revealed that 1) the development of the quality of management of the One Tambon One Product project was at a high level; 2) personal characteristics, including gender, age, educational level, occupation, average monthly income, and work experience, showed no differences in opinions regarding the development of the quality of management of the One Tambon One Product project; 3) local resources and personnel had a causal relationship with the development of the quality of management of the One Tambon One Product project in Tha Yang District, Phetchaburi Province, at the statistical significance level of 0.001, while budget, network partners (related agencies), and the 4 Ps (Product, Price, Promotion, and Place) had a causal relationship at the statistical significance level of 0.01; and 4) guidelines and new knowledge were found that can be used for planning community product development in order to increase income, create jobs, generate occupations, and improve the quality of life of people in local communities.

Proactive Leadership of Teachers Affecting Work Performance Effectiveness of Teachers in Schools under Phetchaburi Primary Educational Service Area Office 1

Wimonthip Sorndet, Samrit Saengthong, Kanchana Boonsong — Wed, 24 Jun 2026 00:00:00 +0700

The objectives of this research were to investigate: 1) the level of teachers' proactive leadership in schools, 2) the level of teachers' work performance effectiveness in schools, and 3) the proactive leadership of teachers affecting the work performance effectiveness of teachers in schools. The quantitative research was applied in this study. The samples consisted of 254 teachers from Phetchaburi Primary Educational Service Area Office 1 during the 2023 academic year, selected by using a simple random sampling method. Data were collected using a questionnaire with a reliability coefficient of 0.822, and analyzed using frequency percentage, mean, standard deviation, and step-wise multiple regression analysis. The research results were as follows: 1) The opinion on teachers’ proactive leadership was overall at a high level. When considering each aspect, it was found that the aspect with the opinion at a high level was the promotion of creative thinking, followed by creating work motivation with the opinion at a high level. The aspect with the lowest mean was problem-solving skill, with the opinion at a moderate level. 2) Overall, teachers' work performance effectiveness was at a moderate level. When considering each aspect, it was found that the aspect with the opinion at a high level was the work quality, followed by the organizational environment with the opinion at a high level, and teacher behaviors with the opinion at a moderate level. The aspect with the lowest mean was self-development, also with the opinion at a moderate level. 3) The teachers’ proactive leadership affecting the work performance effectiveness of teachers in schools consisted of the promotion of creative thinking (X₂), problem -solving skill (X₇), creating work motivation (X₁), being good listeners and communicators (X₃), and accountability (X₅), with a regression coefficient (R) = 0.790, a positive effect in every aspect, and a predictive efficiency of 62.40%. The regression equation was as follows: Ŷ_tot = .300 (X₂) + .305 (X₇) + .159 (X₁) + .126 (X₃) + -.077 (X₅).

The Process of Social Purification of Defilements according to the Buddhist Wisdom-Based Approach to develop teaching and learning for students at Thai Buddhist Universities

Phramaha Somboon sudhammo (Thongkeaw), Chawal Siriwat, Bunyanuch Sookrang — Wed, 24 Jun 2026 00:00:00 +0700

The purposes of this research were 1) to study the general state of the process of social purification of defilements according to the Buddhist wisdom-based approach in order to develop teaching and learning for students at Thai Buddhist universities and 2) to investigate approaches for student development based on the Buddhist wisdom-based approach at Thai Buddhist universities. This study was mixed-method research, combining both quantitative and qualitative methods. The study employed document analysis, in-depth interviews, and questionnaires for data collection. The scope of the study included students of Mahachulalongkornrajavidyalaya University, Lam Sai Subdistrict, Wang Noi District, Phra Nakhon Si Ayutthaya Province, and students of Mahamakut Buddhist University, Salaya-Nakhon Chai Si Road, Salaya Subdistrict, Phutthamonthon District, Nakhon Pathom Province. The sample group used for in-depth interviews included administrators of Thai Buddhist universities/representatives, heads of departments/representatives, and lecturers in the Social Studies Education program/representatives, totaling 13 individuals. The subjects were selected by a purposive sampling method. The findings were as follows: 1) The process of social purification of defilements based on the Buddhist wisdom-based approach emphasizes correcting undesirable habits and guiding individuals toward appropriate behavior through self-discipline. The process also emphasizes awareness of emotions such as Raga, Dosa, Moha, Mana, and Ditthi, together with the practice of mindfulness and wisdom. These practices help prevent defilements from overwhelming individuals and manifesting as negative behaviors such as lobha, dosa, and moha, or immoral conduct. The process is guided by the three Patihariya principles of Dhamma: (1) Iddhipatihariya refers to the display of supernatural powers. (2) Adesanapatihariya refers to the ability to understand the minds of others, which is considered a miraculous feat. (3) Anusasanipatihariya refers to teachings that reveal the true, showing the truth, and serving as a guide, such as Sallekha Dhamma (Dhamma for purifying defilements). 2) Guidelines for student development based on the Buddhist wisdom-based approach in Thai Buddhist universities found that before developing the instructional model, it is necessary to define the content for the refinement of behavioral, mental, and intellectual defilements. This involves using the three Patihariya principles to create a three-stage process for social purification of defilements, as follows: 1) Iddhipatihariya: The knowledge acquisition stage involves stimulating interest, describing the assigned content, and encouraging students to conduct further research. 2) Adesanapatihariya: The analytical thinking stage involves exchanging ideas, expressing opinions, analyzing events, and synthesizing knowledge. 3) Anusasanipatihariya: The instructional stage involves putting knowledge into practice, summarizing acquired knowledge, suggesting ways of application, and serving as a model for the purification of defilements.

Remote work and organizational effectiveness in aviation public organizations in Thailand

Chantana Suwannawong, Uthai Laohavichien — Wed, 24 Jun 2026 00:00:00 +0700

This study aimed to: (1) examine the direct effect of remote work on organizational effectiveness; (2) examine the direct effect of remote work on organizational commitment; (3) examine the direct effect of organizational commitment on organizational effectiveness; and (4) examine the indirect effect of remote work on organizational effectiveness through organizational commitment as a mediating variable in the context of Thai public aviation organizations. This quantitative research collected data from 330 support staff members of Aeronautical Radio of Thailand Limited and Airports of Thailand Public Company Limited through multistage sampling. Data were analyzed using Structural Equation Modeling (SEM), and mediation effects were tested through bootstrapping with 5,000 resamples. The results revealed that remote work had a significant positive effect on both organizational effectiveness (β = 0.408, p < .001) and organizational commitment (β = 0.739, p < .001). Organizational commitment also had a significant positive effect on organizational effectiveness (β = 0.587, p < .001) and functioned as a partial mediator, with the indirect effect accounting for 51.5% of the total effect. The model demonstrated an excellent fit with the empirical data (χ²/df = 0.258, CFI = 1.000, RMSEA = .000) and explained 86.5% of the variance in organizational effectiveness. The findings indicate that the success of remote work in public organizations depends not only on technological readiness but also on organizational trust and support through flexible policies in order to strengthen employee commitment and enhance organizational effectiveness sustainably. These findings provide practical guidance for public sector administrators in developing work policies that emphasize both organizational effectiveness and employee quality of life in the digital era.

The Construction of Identity and Self-Positioning of the Winner of MIC THONGKHAM Season 8

Supamon Arpanunt, Somchai Sumniengngam — Wed, 24 Jun 2026 00:00:00 +0700

This article aims to analyze the narrative structure, identity construction, and self-positioning of the winner of Mic Thongkham Season 8, utilizing Dan Roam’s performance narrative framework. Data were collected through a content analysis of archived episodes broadcasted on the WorkpointOfficial YouTube channel. The findings from twelve video narratives reveal that the stories were organized around three central themes: family tribulations, the inception of a singing contest career, and participation in the Mic Thongkham Season 8 singing competition. Analysis based on the five elements of the performance narrative structure indicates a common paradigm across all narratives: the conflicts presented by the contestants were ultimately resolved through singing or their participation in the competition. Regarding identity construction and positioning, the study demonstrates that the narratives consistently constructed and positioned Mr. Chonphipat Chusaeng as a “good and grateful son to his family,” a “respectful disciple” of the judges, and a “formidable contender” to other contestants, while simultaneously acting as a “peer (friend, senior, or junior)” among fellow participants. Furthermore, he was represented as a “singer/artist” and as a “kinship figure (child/grandchild)” in the eyes of the audience. These constructed identities and positions were strategically designed to foster audience memorability and emotional impression, thereby stimulating continued viewership, moral support, and public endorsement. Consequently, the study suggests that audiences should consume such media content critically and cultivate media literacy.