Sakuna C, Chimjinda S. Muji Brand Image and Buying Decision of Consumers in Bangkok and Suburban Area through Integrated Marketing Communication Strategy in Discount Pricing. Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journal [internet]. 2022 Mar. 10 [cited 2025 Dec. 5];8(2):145-57. available from: https://so05.tci-thaijo.org/index.php/hssnsru/article/view/254966