Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journal

Development of Law for the Management Supervision of the Developed-Estate Juristic Person

2024-11-11T13:50:45+07:00

This research has objectives to study regarding management of housing estate juristic person, in the issue of defining the offence and qualifications of housing estate juristic person, and housing estate juristic person president and board of directors regarding management of housing estate juristic person. This research also studies about the right and duty of members or buyers of allocated land. The researcher used the Condominium Act, B.E. 2522 (1979) to compare and study, used the documentary research technology, studied, collected, searched and synthesized Thai and foreign legal documents. From studying, it was found that the Land Allocation Act, B.E.2543 (2000), there was no defining of offence and qualifications of housing estate juristic person, and housing estate juristic person president and board of directors, in case the persons perform their duties corruptly which is different from the Condominium Act, B.E. 2522 (1979) which defined the duties of the condominium juristic person, manager and board of directors strictly to prevent corruption in duty. Therefore, it resulted in problems in the management of housing estate juristic person. Defining of the right of members, or buyers of allocated land is the defining of right in the articles of association of housing estate juristic person which the housing estate juristic person of each area will define the right of members by themselves. Therefore, there is lack of legal certainty, or lack of central standard, or minimum legal measures. So it is recommended that improvement of the Land Allocation Act, B.E. 2543 (2000) should be made, regarding offence and qualifications of the housing estate juristic person board of directors and it is appropriate to define the right of members or buyers of allocated land in the Land Allocation Act, B.E. 2543 (2000), replacing that each housing estate setting its own right.

A Creation of Sculpture in Applied Art: A Case Study of Banana Fiber Paper in Tok Phrom Sub-District, Khlung District, Chanthaburi

2024-12-23T17:03:03+07:00

This research aims to create a new form of innovative applied sculptures using banana stalk paper. Data were collected from the following sample groups: 1) three experts in banana stalk paper products, who are knowledgeable about its history, processes, and product development in various forms; 2) four individuals with expertise and experience in producing banana stalk paper products; 3) one individual with knowledge and understanding of the physical characteristics and environmental context of the Tok Phrom community; 4) two instructors in fields related to art, with expertise in visual arts or applied sculpture; 5) two product designers with experience in designing souvenir products and
6) three experts who responded to questionnaires assessing the appropriateness of the products. The research tools included interviews, focus group discussions, and expert opinion surveys. The data were analyzed using descriptive analysis and mean and percentage values.

The results revealed that : the innovative applied sculptures using banana stalk paper could be employed to create products in several ways including: 1)the prototype could be created as a table clock; 2) the design could be aligned with the local identity of the Tok Phrom community, for example, a gem separator; 3) the prototype is a bas-relief sculpture that was evaluated by the experts of its suitability for the applied sculptures for community product development. It had a good level of suitability with a mean of 4.48, or 89.60 percent.

Development to Angkor Performance Training Course of High School Students

2025-03-31T10:11:57+07:00

This research aimed to: 1) develop and evaluate the qualities of
Aeng Gor performing arts training curriculum for high school students, 2) compare the academic achievement in Aeng Gor performing arts knowledge of high school students before and after learning, 3) study the academic achievement in
Aeng Gor performing arts practical skills, and 4) study the satisfaction towards the Aeng Gor performing arts training curriculum. This research was experimental research with a one-group pretest-posttest design. The sample group used in the research was 30 high school students at Salokbat Witthaya School, who volunteered to participate in the training. The research tools consisted of:
1) a questionnaire on needs, 2) a curriculum quality assessment form,
3) a learning management plan, 4) an academic achievement test, 5) a practical skills assessment form, and 6) a satisfaction questionnaire. The statistics used in data analysis were mean, standard deviation, percentage, and t-test. The results showed that: 1) the qualities of the Aeng Gor performing arts training course were in the most appropriate overall, 2) the learning achievements in knowledge of Aeng Gor performing arts after studying were higher than before studying, 3) the learning achievement in practical skills of high school students in Aeng Gor performing arts was at a very good level overall, 4) the satisfaction of high school students towards the Aeng Gor performing arts training curriculum was at the highest level.

The Development of Tourism Potentials in Communities for Sustainable MICE Tourism in Nakhon Pathom Province

2025-04-21T10:20:10+07:00

This research paper "The Development of Tourism Potentials in Communities for Sustainable MICE Tourism in Nakhon Pathom Province" aimed to: (1) assess the potential of community tourism to support MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and (2) identify sustainable community tourism management strategies for MICE in Nakhon Pathom's community tourist sites. Employing qualitative action research methods, the study focused on two communities: Khlong Mahasawat and Thai-Chinese Cultural Tourism Community, Bang Luang, in Nakhon Pathom Province. Data collection tools included focus group discussions, in-depth interviews, and observations, with content analysis and descriptive summarization used for data interpretation. Findings indicated that both communities possess tourism potential across five dimensions (5A's): natural and cultural attractions, accessibility, diverse activities, comprehensive amenities, and sufficient accommodations. Additionally, sustainable community tourism management for MICE should consider five aspects: (1) safety and accessibility, (2) hospitality and memorable experiences, (3) landscape and facility management, (4) creativity in activity organization, and (5) tourist departure processes. The study also suggests that tourism communities should establish connections in travel routes and activities to diversify services for tourists through network coordination, while considering resource and environmental conservation to achieve sustainable MICE community tourism.

Influence of Technology Acceptance and Marketing Mix in Consumer Perspective on Purchase Decision of Chinese Electric Vehicles by Thai Consumers in Bangkok Metropolitan Area

2025-04-18T12:24:48+07:00

The objective of this research was to study demographic factors, technology acceptance factors, and Marketing Mix in consumer perspective factors affecting purchase decision of Chinese electric vehicles by Thai consumers in Bangkok Metropolitan area. It was quantitative research based on 406 samples, and statistical procedures were carried out to prove scale and data appropriateness. Data received through the online survey during October and November 2022 was analyzed by descriptive statistics, independent t-Test, One-way ANOVA, factor analysis and multiple regression at the significance level of 0.05.

The results of the study revealed that different age ranges affected purchase decision differently; three technology acceptance factors including perceived usefulness and ease to use technology, social influence on technology, and technology anxiety affected purchase decision; in terms of marketing mix in consumer perspective, value for consumers affected purchase decision, and these four significant factors could explain 66.4% of the variance in purchase decision of Chinese electric vehicles. The manufacturers of electric vehicles can use the research results to improve product design and development strategies as well as marketing strategies to increase consumer confidence in purchasing and using electric vehicles.

A Binary Logistic Regression Model for Entrepreneurial Intention of Bachelor Business Administration Program in Management Rajamangala University of Technology Suvarnabhumi

2025-01-13T10:53:10+07:00

This research aims to 1) classify students' entrepreneurial intentions and
2) predict students' entrepreneurial intentions. The study collected data using questionnaires from a sample of 276 undergraduate business administration students majoring in management. The data were analyzed using percentages, means, standard deviations, and logistic regression analysis. The findings revealed that in terms of entrepreneurial intention classification, most respondents were male (206 students, 74.6%), while female respondents accounted for 70 students (25.4%). After graduation, 39 students (14.1%) had no intention of becoming entrepreneurs, whereas 237 students (85.9%) intended to pursue entrepreneurship. Regarding individual factors: (1) Innovativeness was rated at a high level of satisfaction, with a mean score of 4.40 (= 4.40, SD = 0.53). (2) Risk-Taking was rated the highest, with a mean score of 4.52 (= 4.52, SD = 0.51). (3) Internal Locus of Control was rated at a high level of satisfaction, with a mean score of 3.92 (= 3.92, SD = 0.56). (4) Need for Achievement was rated at a high level of satisfaction, with a mean score of 3.98 (= 3.98, SD = 0.47). (5) Family Background was rated at a high level of satisfaction, with a mean score of 3.99 ( = 3.99, SD = 0.42). The prediction analysis indicated that three variables significantly influenced entrepreneurial intention: innovativeness (Sig. = .000), risk-taking (Sig. = .034), and need for achievement (Sig. = .021), all of which had a positive effect at a significance level of 0.05. These findings suggest that students who intend to become entrepreneurs should develop these skills to increase their chances of success in entrepreneurship.

Factors to Motivational Affecting Influence of entrepreneurship Intention Among Undergraduate Students: A Case Study of Rajapruk University and Southeast Bangkok University

2024-11-11T13:22:06+07:00

This research article aims to: 1) Analyze the level of entrepreneurial motivation among undergraduate students at Rajapruk University and Southeast Bangkok University. 2) Compare intrinsic and extrinsic entrepreneurial motivations among these students.
3) Examine the influence of intrinsic motivational factors (push factors) and extrinsic motivational factors (pull factors) on the entrepreneurial intentions of undergraduate students. This is a survey-based research study. The sample consists of 312 undergraduate students from Rajapruk University and Southeast Bangkok University, selected through simple random sampling. The research instrument used was a questionnaire. The findings indicate that extrinsic motivation, specifically the perception of business opportunities, and intrinsic motivation, particularly necessity-driven factors, significantly influence entrepreneurial characteristics. The results reveal a combined variance explained by both types of motivational factors. Notably, extrinsic motivation related to identifying business opportunities positively influences entrepreneurial characteristics (β = 0.674, p < .01). In contrast, intrinsic motivation driven by necessity has a negative influence (β = -0.524, p < .01). Together, these factors explain 52.2% of the variance in entrepreneurial characteristics. The results highlight that fostering the ability to identify business opportunities is more critical than encouraging entrepreneurship driven by necessity.

The research results show that the extrinsic motivation for doing business because of seeing opportunities and the intrinsic motivation for doing business because of necessity influence entrepreneurial characteristics. Both variables co-vary. Each aspect of the motivation factors consists of extrinsic motivation for doing business because of seeing opportunities, which has a statistically significant positive influence on entrepreneurial characteristics: (1) Extrinsic motivation for doing business because of seeing opportunities increases entrepreneurial characteristics, while intrinsic motivation for doing business because of necessity has a statistically significant negative influence on entrepreneurial characteristics. (2) Intrinsic motivation for doing business because of necessity increases entrepreneurial characteristics. (3) Extrinsic motivation for doing business because of seeing opportunities influences entrepreneurial characteristics. (4) Intrinsic motivation for doing business because of necessity which has an influence on the characteristics of being an entrepreneur. Therefore, it is accepted that motivation factors have an influence on being an entrepreneur of undergraduate students.

Optimizing First and Last-Mile Processes for SMEs in Thailand : Implementing a TMS with Lean Concept and SCOR Model for Measurement Efficiency, a Case Study

2025-01-13T10:53:40+07:00

This research focuses on improving operational efficiency in small transportation companies. The primary objectives are creating a model for SMEs in the transport industry, developing appropriate performance indicators, and implementing a Transportation Management System (TMS) to reduce work redundancies. The study applied the TMS concept based on LEAN and SCOR principles. Results showed that executing TMS reduced working time by 53 minutes for certain activities. However, issuing delivery orders increased from 70 to 120 seconds per bill for 150. Some processes could not be reduced due to legal constraints. The SCOR model helped identify 14 crucial " A Focusing Set of KPIs" suitable for the company's limited resources. The study involved a sample of 12 participants, ranging from operational staff to company owners, using observation and focus group discussions to extract practical indicators for the business. This study demonstrates the feasibility of improving operational efficiency in small transportation companies despite resource and knowledge limitations, using internationally recognized tools and concepts. The results can be applied to other SMEs in the transport industry with similar characteristics and constraints to enhance operational efficiency and competitiveness