https://so05.tci-thaijo.org/index.php/hssnsru/issue/feedHumanities and Social Sciences Nakhonsawan Rajabhat University Academic Journal2026-06-30T15:33:20+07:00อาจารย์ศราธรณ์ หมั่นปรุsarathorn.m@nsru.ac.thOpen Journal Systems<p><strong> Humanities and Social Sciences Nakhon Sawan Rajabhat University Academic Journal</strong> seeks to promote and publish valuable academic works and research with the aims to strengthen body of knowledge in the fields of social sciences and humanities.</p> <p><strong> </strong>The journal strengthens a forum for discussion and knowledge exchange as well as concepts, and theories related to research among academics, researchers, and readers who are interested in the fields of social sciences and humanities. The journal accepts submissions in the form of research articles, academic articles, and review articles in the fields of humanities and social sciences.</p> <p><strong> </strong>Humanities and Social Sciences Nakhon Sawan Rajabhat University Academic Journal published its first issue in 2014. In 2023, the journal is printed online. Its ISSN is 2985-1270 (Print), and ISSN 2985-122X (Online). The journal is published twice a year (1st issue January - June, 2nd issue July - December). <br />The articles will be assessed by the editorial team, at least, three readers, specialists in their relevant fields. Neither the readers' names nor the authors' names are revealed (Double-blinded peer reviews).</p> <p><strong>Publication Charge</strong> <br />There are charges in submitting and publishing an article in the Humanities and Social Sciences Nakhon Sawan Rajabhat University Academic Journal.<br />1. The article publishing charge for the journal written in Thai is 4,500 Baht. <br />2. The article publishing charge for the journal written in English is 5,500 Baht.<br /><strong>*The editorial board will notify the author(s) to proceed with payment after the article has passed the initial screening for compliance with the journal's guidelines and formatting requirements.</strong> <br /><strong>*The editorial board reserves the right to refuse fee refunds under any circumstances.</strong></p>https://so05.tci-thaijo.org/index.php/hssnsru/article/view/288515Proactive Community Development Strategy for Cyber Threat Prevention Using “Do not Believe, do not rush, Do not Transfer”: The Role of Rajabhat University in Building Sustainable Local Immunity2026-04-30T10:33:54+07:00Somphon Poonpongsomphon.p@nsru.ac.thSanan Kalpasanan.k@nsru.ac.thSuwanna Khundiloknatwasasuwanna.k@nsru.ac.th<p>This academic article aims to elevate the Royal Thai Police's cyber vaccine concept, "Do not believe, do not rush, do not transfer, know the tricks" into a proactive "community development strategy" by integrating multidisciplinary approaches to concretely build grassroots immunity. In the volatile and complex BANI world, cybercrime has emerged as a national threat, causing severe damage to the grassroots economy, particularly among vulnerable groups such as the elderly and farmers. This academic article presents the integration of the Royal Thai Police's "Do not believe, do not rush, do not transfer" cyber vaccine concept into Rajabhat University's proactive community development strategy as a local development institute. Utilizing systemic thinking frameworks and "Social Engineer" mechanisms, the strategy aims to transform vulnerable populations into active defenders.The analysis identifies "Cognitive Delay" as the critical leverage point for breaking the cycle of loss. The development strategy encompasses three main pillars: 1) The "Do not believe" strategy focuses on building critical awareness through community fact-checking centers. 2) The "Do not rush" strategy aims to cultivate mindfulness through role-play simulations and the "5-minute pause" community rule. 3) The "Do not transfer" strategy focuses on behavioral shields through the "Diamond Shield Family" project and digital safety networks. In conclusion, Rajabhat University serves as a "Strategic Linkage," connecting national policies to local actions to foster resilient and digitally literate communities in the era of digital disruption. This article studies the Royal Thai Police's proactive crime prevention project aimed at building resilience against technology-related crime. It adapts this project into a development strategy for Rajabhat Universities to extend academic services and expand the program. However, there may be limitations in its implementation, requiring adaptation of the strategy to the specific context of each Rajabhat University and their respective academic service areas in Thailand. The primary driver of this initiative is the "social engineer" mechanism.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/287703Enhancing Local Access to Justice: An Analysis of Legal Impediments and Proactive Frameworks for Establishing Local Government Legal Aid Centers2026-05-05T11:55:58+07:00Siriwan Kamolsuksatit siriwan.ak@gmail.comJamlonglak Intawanjamlonglak@nsru.ac.thThunyapart Punnakthunyapat@nsru.ac.thSommana Nilnatesommana@nsru.ac.thNontapat Trinarongnontapat@nsru.ac.th<p> This academic article analyzes the legal authority and practical obstacles regarding the establishment of legal aid centers by Local Administrative Organizations (LAOs) in Thailand. By utilizing a doctrinal legal research methodology that relies on the interpretation of relevant administrative laws and regulations, this study posits that access to the justice system is a fundamental right of citizens, although socio-economic inequality continues to serve as a significant barrier. Since Local Administrative Organizations are the administrative agencies closest to the public, they play a crucial role in providing public services that offer essential legal assistance. This article aims to examine the legal basis under administrative law, identify obstacles arising from rules and regulations, and propose a model for establishing a “Legal Aid Center” at the local level. The findings revealed that although the primary objective of decentralization is to empower local authorities to provide public services that protect citizens' rights, the practical implementation of legal aid still encounters critical challenges. While the establishment of legal aid centers is vital for decentralizing the justice process, their operation currently experiences three primary obstacles: (1) an ambiguity exists regarding the scope of statutory authority within the organizing laws of Local Administrative Organizations, (2) restrictive budgetary regulations complicate the disbursement of remuneration for legal advisors, and (3) their missions overlap with those of central government agencies. Furthermore, despite possessing functional authority under the Determining Plans and Process of Decentralization to Local Administrative Organization Act, B.E. 2542 (1999), LAOs have yet to fully exercise their mandate in delivering legal aid services in practice, as greater clarity is required in the interpretation of the Ministry of Interior's budgetary rules, along with improvements to operational structures. Consequently, this article proposes comprehensive guidelines for structural and regulatory reforms to ensure that local legal aid centers can genuinely serve the public in compliance with the principles of administrative law. Specifically, the study advocates for a proactive "Legal Aid Center" model achieved through the enactment of local ordinances to validate the centers' legal status. Additionally, it recommends that the Ministry of Interior enhance financial flexibility within its regulations. This shift will effectively transform the role of local authorities from administrative order-issuing bodies into facilitators of grassroots justice, which will ultimately reduce social inequality and sustainably strengthen the mechanisms for protecting citizens' rights and liberties.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/284154Developing English Language Speaking Skills for Communication Using a Skill Training Set2026-01-22T20:30:59+07:00Prasop Yolsirithamyolsiritham@gmail.com<p>This research aimed to: 1) develop an English conversation skill training package for first-year undergraduate students at Nakhon Sawan Rajabhat University, 2)to study the students’English-speaking competence for communication through the use of the package among first-year undergraduate students at Nakhon Sawan Rajabhat University, and 3) To evaluate students’ satisfaction toward the use of the English conversation skill training package among first-year undergraduate students at Nakhon Sawan Rajabhat University. The sample group consisted of 30 undergraduate students enrolled in the “English Usage Skills in the Information Technology Era.” course (0080101) during the first semester of the academic year 2024 at Nakhon Sawan Rajabhat University. <br />The participants were selected through purposive sampling. The research instruments included: English conversation skill training package, an English-speaking test, and <br />a student satisfaction questionnaire. The data were analyzed using percentages, mean, standard deviation, and paired samples t-test. The research findings were as follows: <br />1) The English conversation skill training package was rated as highly appropriate in terms of overall quality. 2) The students’ English-speaking ability for communication improved significantly after using the training package, with the post-test mean score at 14.60 <br />(SD = 2.02) compared to the pre-test mean score of 8.40 (SD = 2.02), with a statistically significant difference (t = 16.78, p < .001). 3) Students expressed a high level of satisfaction with the conversation skill training package, with a mean satisfaction score of 4.25 and a standard deviation of 0.62.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/286487Factors Affecting Parental Involvement in Digital-Age Education Management of Schools under the Phetchaburi Primary Educational Service Area Office 12026-03-16T14:43:56+07:00Wuttichai Lipprasertsellraven02@gmail.comKanchana Boonsongkanchana_boon@hotmail.com<p> The objectives of this were 1) to the level of factors affecting parents' participation in the educational management of schools in the digital era; 2) to the level of parents' participation in the educational management of schools in the digital era; and 3) to the factors affecting parents' participation in the educational management of schools in the digital era. The sample used in this research consisted of 242 teachers, determined by using the sample size calculation table of Krejci and Morgan (Krejci & Morgan, 1970: 607). The research instrument was a 5-level rating scale questionnaire. The content validity of the instrument was examined, and only items with an Index of Item-Objective Congruence (IOC) of 0.60 or higher were selected. The reliability coefficient of the questionnaire was 0.94. The statistics used for data analysis included mean, standard deviation, and Stepwise Multiple Regression Analysis. The research findings were as follows: 1) The overall level of factors affecting parents' participation in the educational management of schools in the digital era was at a high level. 2)The overall level of parents' participation in the educational management of schools in the digital era was at a high level. 3) The factors affecting parents' participation in the educational management of schools in the digital era had a predictive efficiency of 39.40%. The predictive equations in standard score and raw score formats are as follows: Standard score equation</p> <div id="equation-output"><img id="output" src="https://latex.codecogs.com/svg.image?&space;&space;&space;&space;&space;%22Z%22&space;&space;&space;tot=.519%22X%22_%221%22&plus;.318%22X%22_%224%22&plus;.214%22X%22_%222%22&space;&space;&space;%22Y%22&space;&space;&space;tot=2.389&plus;.442%22X%22_%221%22&plus;.254%22X%22_%224%22&plus;.178%22X%22_%222%22&space;&space;" alt="equation" /></div> <div id="export_options"> <div> </div> </div>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/286629Music Composition : “Songkhla Overture” for Philharmonic Orchestra2026-02-17T17:01:42+07:00Sirirat Pongareexindycoffee@gmail.comRaweewat Thaicharoenraweewat@tsu.ac.thSurasit sreesamuthsurasit@tsu.ac.th<p>This creative research aims to compose a musical piece titled “Songkhla City Overture” for a philharmonic orchestra, inspired by the three diverse cultural heritages of Songkhla: Thai-Buddhist, Thai-Muslim, and Chinese ritual music. The composition narrates the city's historical evolution and transitions. The research involves studying the concepts of "Overture" within Thai, Western, and local musical contexts, as well as music composition theories. These elements serve as the conceptual framework for defining the formal structure, rhythm, melody, harmony, and orchestration. The results of the composition show that the piece is structured as a concert overture with a duration of approximately 6 minutes, divided into three main movements: 1) The Origin of Khao Daeng: Comprising five sections, including Intro I, modal preparation, modal establishment, principal theme, and codetta. 2) City in Transition: Comprising three sections, including Intro II, thematic development from the first movement, and modulation. 3) Songkhla: The City of Legends: Comprising four sections, involving thematic development of the third movement, recapitulation, return to the tonic key, and finale. The composition employs two primary concepts: chronological historical representation and the integration of folk music as core musical elements. The work utilizes seven distinct rhythmic and melodic motifs, including <em>Ching</em> and <em>Khong Khu</em> patterns, <em>Thap</em> and <em>Klong Tuk</em> rhythms, and melodies from <em>Hua Pi Nora</em>, <em>Sod Soy Nora</em>, <em>Lagu Dua</em>, and <em>Dragon Blessing</em>. These motifs are developed through techniques such as augmentation, diminution, variation, imitation, and inversion. The piece utilizes both pentatonic and diatonic scales across three key signatures: D Major, A Minor, and C Major, featuring musical textures and colors ranging from homophony and polyphony to homorhythm.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/287179Reforming Thailand’s Health Workforce Legal Framework to Strengthen Health System Security in the ASEAN Context: A Case Study of Physicians and Nurses2026-04-02T10:36:21+07:00Nittanart Boonsathapornnitthanart_b@rbac.ac.thWachit RattanapianNitthanart141@gmail.comKanidtha SuksawasNitthanart141@gmail.comSurapol SintunawaNitthanart141@gmail.com<p>This research article aims to analyze and propose approaches for reforming Thailand’s legal and policy framework on the health workforce under the context of structural changes in the ASEAN Community in the decade following the COVID-19 pandemic, which has triggered a critical shortage of medical personnel at both regional and global levels. The study focuses on examining the role of law as a key mechanism for strengthening the stability and resilience of the health workforce system, particularly among physicians and nurses. This qualitative study employs in-depth interviews with 30 senior physicians and nurses, combined with an analysis of relevant legal documents, including statutes, regulations, and policy instruments at both national and ASEAN levels. The findings reveal that Thailand’s health workforce legal framework remains largely anchored in the labor liberalization paradigm of the ASEAN Economic Community (AEC) 2015, while the current context demands a legal approach that prioritizes the protection of domestic health system security alongside balanced regulation of professional mobility. The article proposes a Health Workforce Security Framework, which consists of four key components: (1) redefining the role of professional regulation from individual licensing toward system-based governance; (2) developing legally binding mechanisms for mutual recognition of professional qualifications; (3) designing legal measures to promote workforce retention; and (4) strengthening legal cooperation at the ASEAN level to prevent risks to the public’s right to equitable access to healthcare services.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/285508Cultural Capital of Kamphaeng Phet World Heritage Site and the Development of Creative Souvenir2026-02-23T16:20:14+07:00Choowit KamutthapichaiChoo_chai2524@hotmail.comChonchalita Kamutthapichaichonchalita@hotmail.comWiwat TaweesupChoo_chai2524@hotmail.comPopphon AiemsaiChoo_chai2524@hotmail.com<p>This research aimed to 1) survey and collect data on the cultural capital of the Kamphaeng Phet World Heritage Site, and 2) synthesize this cultural capital into a design process for creative souvenir products. The study employed a Research and Development (R&D) methodology, focusing on key historical sites in Kamphaeng Phet Historical Park, including Wat Phra Kaeo, Wat Chang Rob, Wat Taphan Hin, Wat Phra Borommathat Nakhon Chum, and the Kamphaeng Phet National Museum.<br />The appropriateness of the product prototypes was evaluated by 20 experts and creative entrepreneurs to ensure the reliability and validity of the design outcomes. The findings revealed that 1) The cultural capital of Kamphaeng Phet is characterized by an aesthetic identity categorized as "Aesthetics of Strength." This concept is derived from the robust and powerful forms of laterite architecture and the unique local sculptural arts. The cultural components can be classified into three groups were Sacred Architectural Symbols Specifically the lotus-bud stupa (Phum Khao Bin), <br />a dominant architectural form reflecting Buddhist concepts of purity and enlightenment. auspicious animal symbols decorative elements such as elephants (symbolizing power and stability), Makaras (symbolizing water and abundance), Hongsas (symbolizing nobility), and Yakshas (guardians), which reflect a syncretic belief system blending Buddhism, Brahmanism, and Sukhothai cosmology. Cultural Meaning Concepts Synthesized into the core design concept of "Revealing Wealth, Enhancing Prosperity," reflecting community beliefs in abundance and spiritual protection. 2) The evaluation of the souvenir prototypes showed a very high level of overall satisfaction ( = 4.75, 95.00%). The dimension of "Spiritual and Belief Value" received the highest mean score ( = 4.42), indicating that integrating auspicious symbolism with functional utility effectively enhances both economic and emotional value, successfully meeting the needs of contemporary market demands.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/287341An Investigation of Thai Undergraduates' Satisfaction with Intercultural Communicative Language Teaching (ICLT) in the English for the 21st Century Communication Course2026-03-30T13:22:17+07:00Pattaraporn Sutthiratpattarapornsu@nu.ac.th<p>This research aimed to: 1) evaluate students' satisfaction levels with the Intercultural Communicative Language Teaching (ICLT) approach, and 2) identify the practical challenges and opportunities encountered by students in culture-integrated language instruction. The research sample consisted of 64 fourth-year undergraduate students enrolled in the English for the 21st Century Communication course at Naresuan University, Thailand. The research instrument was a questionnaire designed to evaluate student satisfaction across five key dimensions: course content, instructor performance, teaching methodology, facilities and resources, and assessment practices. The instrument’s content validity was verified by experts with an Index of Item-Objective Congruence (IOC) of 1.00, and its internal consistency was confirmed with a Cronbach’s alpha coefficient of 0.71. Data were analyzed using descriptive statistics, including frequency, percentage, mean (), and standard deviation (S.D.). The findings revealed that: 1) Students expressed an overall high level of satisfaction with the ICLT approach, particularly in the teaching methodology dimension ( =4.50), followed by instructor performance, facilities, and course content. 2) Regarding challenges and opportunities, assessment practices received a moderate satisfaction level ( =3.41), with qualitative feedback highlighting a critical need for more rapid and individualized feedback to optimize 21st-century communication instruction.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/287963Factors Influencing Motivation to Pursue Doctoral Studies in Resources Management and Development at The Faculty of Agricultural Production, Maejo University2026-05-03T00:00:26+07:00Naphatsakorn Thamoeimju6601435007@mju.ac.thPinnapa Muakyodmju6601435007@mju.ac.thSnit Sittimju6601435007@mju.ac.thChanchira Laorachpinnapa_my@mju.ac.th<p>This study aimed to 1) compare the differences in personal factors and the factors influencing motivation to pursue doctoral studies, and 2) examine the relationship between personal factors and the factors influencing motivation to pursue doctoral studies in the Doctor of Philosophy Program in Resource Management and Development, Faculty of Agricultural Production, Maejo University. The sample consisted of 105 doctoral students enrolled during the academic years 2021–2024. Data were collected using an online questionnaire. The data were analyzed using descriptive statistics, including mean and standard deviation, while hypotheses were tested using one-way analysis of variance (One-way ANOVA) and Chi-square analysis. The results revealed that: (1) Regarding the comparison of differences in factors influencing motivation to pursue doctoral studies, gender, age, and monthly income showed no significant differences in motivation to pursue doctoral studies. In contrast, nationality, occupation, and work experience demonstrated statistically significant differences at the .05 level. (2) Regarding the relationship between personal factors and the factors influencing motivation to pursue doctoral studies, nationality and occupation were significantly related to motivation to pursue doctoral studies at the .05 level. However, gender, age, work experience, and monthly income showed no overall relationship with motivation to pursue doctoral studies.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/286214The Guidelines for Developing Collaborative Governance of Kabok Tia Subdistrict Administrative Organization Affecting Kabok Tia Community Tourism Development, Chainat2026-04-01T11:50:44+07:00wilasinee choothongwikasaa@gmail.com<p> This article is a qualitative research study with the following research objectives:1) to study the collaborative governance of Kabok Tia Subdistrict Administrative Organization that affects community tourism development, and 2) to propose guidelines for strengtheningcollaborative governance to promote tourism in the Kabok Tia ommunity. Data was collected through in-depth interviews and focus group discussions with 15 personnel from the Kabok Tia Subdistrict Administrative Organization, government agencies, community leaders, and residents in the area. The collected data was then grouped into issues and analyzed using descriptive content analysis based on the findings.</p> <p> The results found that 1) the collaborative governance of the Kabok Tia Subdistrict Administrative Organization is driven by organization's leaders, who focused on promoting and proactively coordinating tourism in the area through semi-formal management. 2) the guidelines for developing collaborative management focus on enhancing leadership, unity, and local resources, and reducing management constraints from government regulations through stronger semi-formal and formal cooperation.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/288767The Implementation of an Aging Society Support Plan by Local Administrative Organizations in Chainat Province2026-05-10T11:37:59+07:00Manaschanok Luangchanamanaschanok.lua@nsru.ac.thPhaisan KhrueasaengPhaisan.k@nsru.ac.thKhunakorn KornsingKhunakorn.k@nsru.ac.th<p> This research aimed to 1) study the context, 2) investigate the problems and obstacles, and 3) propose guidelines for driving the action plan to accommodate an aging society by local administrative organizations in Chai Nat Province. Data were collected through interviews with 23 key informants selected via purposive sampling, comprising local administrative executives and operational staff, community development officers, public health experts, and village health volunteers. The collected data were analyzed using inductive content analysis. The findings revealed the following 1) Driving Context: Chai Nat Province is classified as a super-aged society. Its development dynamics consist of four phases, progressing from the provision of basic living allowances to the establishment of health networks, the integration of long-term care systems, and currently focusing on a four-dimensional strategic integration combined with the application of telemedicine systems. 2) Problems and Obstacles: The challenges span four dimensions. The economic dimension faces outdated databases and the elderly's technological limitations. The environmental dimension is hindered by restrictive building laws and failing transportation systems. The health dimension suffers from a shortage of specialized personnel and disconnected data. The social dimension encounters inflexible budgetary regulations. 3) Driving Guidelines: For the economic dimension, databases should be comprehensively integrated. For the environmental dimension, local materials should be utilized to improve accessible facilities. For the health dimension, long-term care funds should be managed proactively. For the social dimension, intergenerational activities should be promoted, a time bank system established to accumulate volunteer hours, and data integrated to minimize inequality in welfare access among vulnerable groups.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/288440Rights of the Elderly Victims of Sexual Harassment: Legal Interpretation and Remedial Mechanisms within the Thai Legal Context2026-05-10T20:50:46+07:00Kammales Kosakultam3111@gmail.comMali DangchartMalidangchartttjoy@gmail.com<p> This study examines the rights of elderly victims of sexual harassment, relevant criminal law interpretations, and remedial processes within the Thai legal system. Using legal documentary analysis, it evaluates constitutional provisions, the Penal Code, associated acts, international human rights frameworks, academic literature, and select comparative laws.At the present time, Thailand has transitioned into a complete aged society; National Statistical Office data indicates that the population aged 60 and over surged from 6.8% in 1994 to 20.0% in 2024.This demographic shift raises critical concerns for elderly safety and rights. Notably, sexual harassment against older adults is frequently overlooked, as protective measures typically focus on children and younger women. While the Criminal Code Amendment Act (No. 30), B.E. 2568 (2025) made a significant stride by codifying definitions and direct offenses for sexual harassment, Thai law still fails to explicitly recognize the elderly as a vulnerable group entitled to specialized protection in sexual offenses. To address these gaps, this article proposes amending criminal provisions, establishing specific protective mechanisms for elderly victims, developing holistic remedial systems, and training law enforcement officers to be sensitive to the unique age, health, and dependency-related vulnerabilities of older individuals. Implementing these reforms is vital to genuinely safeguarding the rights and dignity of the elderly.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journalhttps://so05.tci-thaijo.org/index.php/hssnsru/article/view/288174Creative Development of Local Food Products: Mangrove Leaf Crackers of Ban Bang Chan Community, Phang Nga Province2026-05-18T10:00:53+07:00Tangthao Saejeatangthao.k@pkru.ac.thOrasa Sripraditorasa.s@pkru.ac.thDecha Seedukadecha.s@pkru.ac.th<p> This research aims to propose guidelines for developing the mangrove leaf cracker product of the Ban Bang Chan community in Phang Nga Province. The target group for data collection consisted of 85 community members and students. This study employs both quantitative and qualitative research methods. The instrument used for the quantitative research was a 5-point Likert scale questionnaire focusing on key factors in developing the "Ban Bang Chan Mangrove Leaf Cracker" product. Meanwhile, the qualitative research instrument was a self-reflection form based on community learning resource components. The research findings regarding key factors in product development revealed five main aspects: (1)Qualityand Identity: emphasizing the creation of a local identity by using mangrove leaves as the primary ingredient; (2)Packaging and Branding: focusing on aesthetic product designs that reflect the story of Ban Bang Chan; (3) Pricing and Marketing: promoting communication through online channels; (4)Distribution Channels: initiating product placement at booths or various trade exhibitions; and (5) Innovation and Value Creation: focusing on the development of new recipes or flavors. The cultural capital of the community lies in its Thai–Muslim coastal way of life, which is closely connected to marine resources and local knowledge. This cultural foundation has contributed to the development of mangrove leaf crackers as a distinctive local product.</p>2026-06-30T00:00:00+07:00Copyright (c) 2026 Humanities and Social Sciences Nakhonsawan Rajabhat University Academic Journal