Journal of Education Academic Chiang Rai Rajabhat University https://so05.tci-thaijo.org/index.php/jeducrru <p>Journal of Academic Education Chiang Rai Rajabhat University It is a journal for publishing academic articles and research articles in Education, Education and Social Sciences divided into sub-disciplines in education and quality of life development or other related fields of students, professors, personnel and people interested in general. The journal has been publishing 3 issues per year (January-April, May-August and September-December). Every published article is reviewed by 3 experts underlying the double-blind review process.</p> คณะครุศาสตร์ มหาวิทยาลัยราชภัฏเชียงราย en-US Journal of Education Academic Chiang Rai Rajabhat University 2465-5007 Study of Traditional Knowledge Irrigation Water Resource Management of the Nam Kham Basin Community, Chiang Rai Province https://so05.tci-thaijo.org/index.php/jeducrru/article/view/271724 <p> The purpose of this study is to examine the traditional knowledge in water resource management of the Nam Kham Basin community and to study the water management model and process of the Nam Kham Basin community in Chiang Rai Province. Using qualitative research methods. The tools include a guide interview for conversations, interviews, observations, and participatory rural assessments. Field data was collected from representatives of water users in Muang Fai among 30 people and the chairman and committee of the Nam Kham Basin 6 traditional irrigation or Muang Fai community through the purposeful selection of representatives, consisting of <br />a chairman and 30 members of committees. Data analysis and synthesis by interactive data analysis and content analysis. The results of the study found that, first, traditional knowledge has established a system of irrigation structures with water allocation levels. An organization has been established to manage water allocation. And social networks are created through rituals as a mechanism for creating cooperation among people in the river basin communities. Secondly, there are two types of sustainable integrated water resource management models: 1) A community-level management model for water user areas from traditional irrigation and branches of traditional irrigation is a community-level water management model in the traditional irrigation group. 2) Watershed management model at the traditional irrigation network level, which is management at the watershed level. Suggestions for use by government agencies and local administrative organizations must give importance to and support communities to be strong in managing water resources. Both in the form of traditional irrigation management and management of the watershed network, this will be a mechanism for driving sustainable water resource management.</p> Satian Chunta Copyright (c) 2024 Journal of Education Academic Chiang Rai Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-04 2024-08-04 9 3 59 76 Factors Affecting Purchasing Via Chiang Rai Ran Aroi Delivery Facebook Group in Chiang Rai Province https://so05.tci-thaijo.org/index.php/jeducrru/article/view/272608 <p> The research aimed to study the following aspects related to purchasing food via the Chiang Rai Ran Aroi Delivery Facebook group: 1) The level of marketing mixes involved in the purchasing process. 2) The level of technology awareness in the purchasing via the Chiang Rai Ran Aroi Delivery Facebook Group. 3) The decision level to buy food via the Chiang Rai Ran Aroi Delivery Facebook Group, and 4) The factors affecting the decision to buy food via the Chiang Rai Ran Aroi Delivery Facebook group. This study utilized a quantitative research method, with data collected from 401 members who used the food purchasing service from the group. The data was collected using a questionnaire, and analysis involved the use of Percentage, Mean, standard deviation, and multiple regression analysis.</p> <p>The research findings revealed that most of the respondents were female with a bachelor's degree, engaged in private business or sales and had an income between 10,001 - 20,000 Baht</p> <p> 1) The overall of marketing mixes in purchasing food via the Chiang Rai Ran Aroi Delivery Facebook group was at a high level. The aspects with the highest average scores included personalized service, followed by distribution channels, product, privacy protection, price, and promotion.</p> <p> 2) The level of technology awareness in food purchasing via Chiang Rai Ran Aroi Facebook group was at the highest level. The highest average aspects were perceived benefits, ease of use and attitudes towards usage, respectively. </p> <p> 3) The decision level to purchase food via the Chiang Rai Ran Aroi Delivery Facebook Group was at a high level. The highest average aspects included decision-making, followed by information search, post-purchase behavior and problem awareness.</p> <p> 4) The marketing mix had a statistically significant positive effect on purchasing decisions at .419, with a significance at the .05. The significant factors included product, promotion, personalized service, and privacy protection. Technological awareness had a positive effect on buying decision at .535 with statistical significance at .05. Factors with statistical significance were perceived benefits and attitude towards usage.</p> Supatchaya Maiwong Siripan Jeenaboonrueng Copyright (c) 2024 Journal of Education Academic Chiang Rai Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-04 2024-08-04 9 3 27 42 Study the Relationship between Exercise Behavior and Physical Fitness of Personnel at Rajamangala University of Technology Lanna, Chiang Rai https://so05.tci-thaijo.org/index.php/jeducrru/article/view/270749 <p> The research aimed to 1) study the general information and the exercise behavior of personnel in Rajamangala University of Technology Lanna, Chiang Rai, 2) Study physical fitness in terms of flexibility and muscle strength. Consisting of trunk forward flexion, 30 seconds sit-up, and hand grip strength, 3) Compare the relationship between exercise behavior and physical fitness of personnel, and 4) study the satisfaction of university personnel towards organizing a physical fitness examination program. The sample group was 30 personnel from Rajamangala University of Technology Lanna, Chiang Rai. The instrument used in this research was a physical fitness testing program, questionnaire to measure exercise behavior and satisfaction measure. Statistics used in the research are frequency, percentage, mean, and standard deviation. Including testing the Pearson Product moment correlation Coefficient. The results of the study found that</p> <p><span style="font-size: 0.875rem;">1. General information and Exercise behavior of personnel Rajamangala University of Technology Lanna Chiang Rai, the general information of personnel Rajamangala University of Technology Lanna Chiang Rai found that the majority were female, over 40 years of age, with a height between 161 - 170 centimeters and a weight of more than 60 kilograms. The duration of working in the agency is more than 8 years, which were working under the Faculty of Business Administration and Liberal Arts and having a monthly income of more than 20,000 baht and not having any congenital disease. For exercise behavior of personnel Rajamangala University of Technology Lanna Chiang Rai found that overall, most personnel had little exercise behavior which were occasionally practicing in every question </span><span style="font-size: 0.875rem;">( = 2.15)</span></p> <p><span style="font-size: 0.875rem;">2. Physical fitness in terms of flexibility and muscle strength consisting of trunk forward flexion, 30 seconds sit-up and hand grip strength, it was found that the overall average values were mostly in terms of weight, the average is 58 kilograms, with an average height of 165 centimeters and an average BMI of 31.46 kilograms. If considering the physical fitness in terms of flexibility and muscle strength of the three personnel’s type which were tested 2 times, found that trunk forward flexion, standing up and sitting for 30 seconds, and hand squeeze strength, all values in the physical fitness test were found to be at a very low level.</span></p> <p> 3. The relationship between exercise behavior and physical fitness of personnel in Rajamangala University of Technology Lanna, Chiang Rai, found that exercise behavior was related to personnel getting up and sitting, which have a significance at the 0.05.</p> <p><span style="font-size: 0.875rem;"> 4. Satisfaction of university personnel, Rajamangala University of Technology Lanna Chiang Rai towards organizing the physical fitness testing program. It was found that the overall average satisfaction of personnel with the physical fitness testing program was the most satisfied level in every aspect and in every item with an average of </span><span style="font-size: 0.875rem;">= 4.00</span></p> Sirichom Pichedboonkiat Thudmanu Potisarat Copyright (c) 2024 Journal of Education Academic Chiang Rai Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-04 2024-08-04 9 3 43 58 Confirmatory Factor Analysis of Digital Skills of Educational Administrators in the 21st Century Under The Secondary Education Service Area Office Pathum Thani https://so05.tci-thaijo.org/index.php/jeducrru/article/view/270898 <p> The objective of this article is to study the digital skills components of educational administrators in <br />the 21st century under The Secondary Education Service Area Office Pathum Thani. The research was conducted in two steps: 1) studying documents related to the digital skills components of educational administrators in the 21st century to synthesize the digital skills components from related concepts and research, and 2) validating the synthesized digital skills components of educational administrators in the 21st century according to the framework synthesized from the documents. The main informants for the validation were five experts. The tools used for data collection included document analysis and synthesis, and a focus group discussion record developed by the researcher. The collected data were then analyzed using content analysis. The research findings revealed that the digital skills components of educational administrators in the 21st century under The Secondary Education Service Area Office Pathum Thani consist of five components: 1) Competence, which includes four sub-components: digital technology usage, regulatory compliance, adherence to digital management standards, digital service and image creation, and digital leadership. 2) Knowledge, which includes four sub-components: fundamental knowledge, knowledge management, knowledge creation, and knowledge dissemination. 3) Experience, which includes three sub-components: learning, physical aspects, and emotional and mental aspects. 4) Attributes, which includes four sub-components: vision, leadership, interpersonal relations and communication, and creativity. 5) Competency, which includes four sub-components: skills, personal characteristics, motivation, and self-concept.</p> Sirigul Mulmuang Pimolpun Phetsombat Copyright (c) 2024 Journal of Education Academic Chiang Rai Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-04 2024-08-04 9 3 13 26 Academic Administration of Educational Institution Administrators in Co-educational Primary Schools at the Prachinburi Provincial Special Education Center https://so05.tci-thaijo.org/index.php/jeducrru/article/view/270962 <p>This research aimed to investigate the academic administration of educational institution administrators in co-educational primary schools at the Prachinburi Provincial Special Education Center. The sample consisted of 265 teachers in the co-educational primary schools of the Prachinburi Provincial Special Education Center. The sample size was determined based on Taro Yamane at a reliability level of 95%. The instrument was <br />a questionnaire. To analyze the data, the researcher conducted statistics consisting of percentage, mean, and standard deviation.The findings revealed that the academic administration of educational institution administrators in co-educational primary schools at Prachinburi Provincial Special Education Center included three scopes: 1. The curriculum development of educational institutions was at a high level.( = 4.43) <br />2. Similarly, measurement, evaluation, and transfer of academic results also showed a highest level. ( = 4.53) <br />3. Finally, educational supervision indicated a high level. ( = 4.39)</p> Pradtana Meekhlongyong Sutthiporn Boonsong Pimolpun Phetsombat Copyright (c) 2024 Journal of Education Academic Chiang Rai Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2024-08-04 2024-08-04 9 3 1 12