Journal of Education Academic Chiang Rai Rajabhat University

A Club Activity Curriculum Development Based on Soft Power Approach to Enhance English Speaking Skill for Chiang Rai Tourism for Lower-Secondary Students

Pairat Sukkasem — 2025-04-30

This research aims 1) to create and verify the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students, 2) to implement the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students, and 3) to study students’ opinions towards the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students. The research was conducted by research and development methodology. The participants consisted of 25 lower secondary students at Baan Pasangnagoen School, The Primary Educational Service Area Office Chiang Rai 3, semester 2, academic year 2023. This research used one group posttest only design. The research instruments consisted of 1) the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students, interview questionnaire 2) English speaking test, and
3) students’ opinions questionnaire. Data were analyzed by using mean, standard deviation, percentage, and one-group posttest design. The research results revealed that:

1. The club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students comprises of 10 elements, including 1) background and significance,

2) principles, 3) purposes, 4) learning substances. 5) curriculum structure, 6) guidelines for learning activities, 7) media and learning resources, 8) measurement and evaluation, and 9) the role of involving personnel. The results of appropriateness of the curriculum were at a highest level (x =4.54, S.D.= 0.58). The results of pilot study were operational feasibility.

2. The students had the English-speaking skill for Chiang Rai tourism after participating in the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students which was higher than the criterion score of 75 at the .05 level of statistical significance.

3. The students’ opinions towards the club activity curriculum development based on soft power approach to enhance English speaking skill for Chiang Rai tourism for lower-secondary students was at the highest level (x = 4.24, S.D. = 0.75)

Opportunities for Enhancing the Competitiveness of Myanmar and Thailand on the R3B Route

Watchara Watanarawee — 2025-04-30

The R3B route forms part of the North-South Economic Corridor (NSEC) project, which connects Thailand, Myanmar, and China (Yunnan Province). This corridor is expected to enhance the competitiveness of both Myanmar and Thailand. The study employs a comparative synthesis of data from relevant documents, field surveys, and exchanges of perspectives with academics and business professionals in Thailand and Myanmar. The analysis is conducted within the frameworks of the Diamond Model Theory, the Resource-Based View Theory, and the specific context of the R3B route. The findings indicate that this route possesses significant potential to serve as a center for trade and tourism. In particular, Kengtung, which is the central hub of the route, demonstrates considerable development potential. However, Myanmar continues to face political instability, compounded by high transportation fees, complex regulations, and deteriorated infrastructure along the route. These factors hinder the full utilization of the route, resulting in high logistics costs and a decline in cross-border trade. Therefore, addressing political security issues and improving logistics infrastructure are essential for enhancing the competitiveness of the R3B route for both Myanmar and Thailand. Such improvements would enable greater access to the large markets of Southeast Asia. Furthermore, cooperation among the countries directly involved in the route—namely Thailand, Myanmar, and China—should be promoted.

Guidelines for the Development of Transformational Leadership of School Administrators in the 21st Century of Phrapariyattidhamam Schools Department of General Education Chiang Mai Province

Nuengruethai Chaimuen — 2025-04-30

The purpose of this research is To study the transformational leadership of school administrators in the 21st century of Phrapariyatthamma School general education department Chiang Mai Province To study factors affecting the transformational leadership of school administrators in the 21st century of Phrapariyattidhamma School. general education department Chiang Mai Province and to study the developmental approaches for transformational leadership of school administrators in the 21st century of Phrapariyattidhamma School. general education department Chiang Mai Province There were 28 school administrators, 159 teachers/person. The tools used were questionnaires, interview forms, and group discussion recordings. Analyze the data by finding the mean. standard deviation and content analysis. The results showed that:

1. The transformational leadership condition of the 21st century school administrators of Phrapariyattidhamma Schools under General Education Department in Chiang Mai Province, in overall and individual aspects, was all rated at the high level.

2. The factors affecting transformational leadership of the 21st school administrators of Phrapariyattidhamma Schools under General Education Department in Chiang Mai Province were: 1) Inspiring Leader 2) Technological Leader 3) Ethical Leader 4) Ideological Leader 5) Visionary Leader.

3. The guidelines for developing transformational leadership of the 21st century school administrators of Phrapariyattidhamma Schools under General Education Department in Chiang Mai Province were: 1) Inspiring leader motivates the affiliated organization to allocate appropriate budget; 2) Technological leader promotes self-development in technology and offers training courses; 3) Ethical leader promotes working by upholding the principles of honesty; 4) Ideological leader serves as good idol and seek for novel ideas for working protocol; 5) Visionary leader foresees the future to keep up with the dynamic changes.

Guidelines for Academic Administration to Develop a Bilateral Curriculum Industrial Technician Subject Type Under the Thailand 4.0 Policy of Kanchanapisek Chiang Rai Technical College

Sajet Jatrakun — 2025-04-30

This research study has The objective is to study the condition of academic administration for bilateral curriculum development. Type of Industrial Technician To study factors affecting administrative conditions for bilateral curriculum development. and to find an administrative approach to develop a bilateral curriculum Industrial technician subject type Under the Thailand 4.0 policy of Kanchanapisek Chiang Rai Technical College research using mixed research The instrument used was a questionnaire for the population used in the research. A total of 65 people were analyzed by statistics using mean, standard deviation and percentage. participant interview informant group A total of 7 people and a participatory and creative workshop AIC, a group of informants A total of 7 people analyzed the data. by analyzing the main content and summarizing the narrative content in an essay.

The study found that Academic Administration To develop a bilateral curriculum Industrial technician subject of Kanchanapisek Chiang Rai Technical College The overall picture is at a very good level. Factors that affect academic administration are personnel, budget, media and learning resources. and management process causing factors that affect the quality of learners Guidelines for the administration of bilateral courses in the category of industrial technicians. It consists of planning the use of the curriculum in organizing a comprehensive teaching plan according to professional education standards. teaching management standards and competency standards of industrial technicians course implementation Set guidelines for assessing learners in a bilateral system in accordance with the mutual agreement. Supporting the use of the curriculum of educational institutes Training to develop personnel to have knowledge, understanding, and skills related to bilateral courses for industrial technicians in line with the Thailand 4.0 policy. supervise, supervise, follow up on curriculum use Collaboration between educational institutes, enterprises in supporting the use of technology to help manage education and supervising student experience training in educational institutions. and assessment of curriculum use by bringing information about the bilateral vocational education system Let's evaluate the use of public relations planning. school development Annual operating plan and budget Database system development.

Influence of risk Risk management that affects the operational effectiveness of the Forest Resource Management Office No. 2 (Chiang Rai)

Nadwarakul Tammasala — 2025-04-30

The objectives of this study were to examine the risk level, risk management, and operational effectiveness of the Forest Resource Management Office No. 2 (Chiang Rai), and to discover the influence of risk and risk management on the operational effectiveness of the Forest Resource Management Office No. 2 (Chiang Rai). This survey research, recruited 214 operational staff from the Forest Resource Management Office No. 2 (Chiang Rai) by accidental sampling to involve in questionnaire investigation. Statistics for data analysis were frequency, percentage, mean, standard deviation, and path analysis. The findings showed that:

The overall level of opinion towards risk was ranked at the high level, with strategic and financial risks showing the highest mean level. Similarly, the overall risk management was rated at a high level, and risk assessment management was rated at the highest mean. Likewise, the overall operational effectiveness was rated at a high level, and human resource management was rated at the highest mean. The risk and risk management showed significant influence towards operational effectiveness at the confidence level of 56.60% (R2= 0.566). The individual factor analysis indicated that risk showed a direct and indirect positive influence towards risk management and operational effectiveness. The total regression coefficient was 0.421, showing a direct and statistically significant impact on
risk management at the confidence level of .01, with a positive influence and a regression coefficient of 0.525.