Journal of Education Academic Chiang Rai Rajabhat University

Impact of Service Quality Impact of Service Quality on User Satisfaction of the Provincial Electricity Authority in Nang Lae Subdistrict branch, Chiang Rai Province

Jaturong Yajai — 2026-04-30

This research investigated the service quality and its impact on the user satisfaction within the Provincial Electricity Authority in Nang Lae Subdistrict, Chiang Rai Province. The main objectives were: (1) to examine general information, service quality levels, and user satisfaction levels within the Provincial Electricity Authority; (2) to explore how various general information influences the service quality of the Provincial Electricity Authority; (3) to analyze how different general information affects user satisfaction; and (4) to study how service quality impacted user satisfaction within the Provincial Electricity Authority. For data collection, a questionnaire consisting of 400 questionnaires. The statistics employed in the study included frequency, percentage, mean, standard deviation, t-test, ANOVA, and multiple linear regression.

The findings revealed that most of respondents were male, aged 31-40 years, holding a bachelor's degree, employed, with an average monthly income of 10,001-15,000 baht. Most of them used electricity in the Ban Du sub-district, and their electricity bills were for residential usage. The overall service quality of the Provincial Electricity Authority was rated high. When considering each item, the concreteness of the service was scored at the highest average value. Overall, the user satisfaction with the Provincial Electricity Authority was high too. When considering each item, the process aspect received the highest average score. The hypothesis testing revealed that variations in education and occupation led to statistically significant differences in the service quality of the Provincial Electricity Authority at the .05 level. Similarly, differences in age, occupation, average monthly income, electricity usage location, and service usage type resulted in statistically significant differences in user satisfaction at the .05 level. In addition, the service quality factors that positively correlated with user satisfaction at the .05 level were assurance (β=.89), responsiveness to needs (β=.87), service tangibility (β=.28), and individualized customer care (β=.22), with a predictive power (Adjusted R²) of 34 percent. This study has limitations in terms of the scope of the study area, as data were collected only from service users of the Provincial Electricity Authority, Nang Lae Subdistrict Branch, Chiang Rai Province.
In addition, the use of a quantitative questionnaire may not fully capture in-depth perspectives of service users. The findings suggest that the organization should formulate policies to enhance service quality by emphasizing responsiveness, strengthening staff competencies, and delivering empathetic services in order to improve customer satisfaction and public trust in the long term.

Evaluation of the Moral School Project of Okhaburi Group of Schools under the Supervision of Phichit Primary Educational Service Area Office 1

Narongsak thongphet — 2026-04-30

The objectives of the independent study were (1) to evaluate the moral school project of Okhaburi group of schools under the supervision of Phichit Primary Educational Service Area Office 1, with regard to input, process, and output, (2) to find out a guideline for developing the moral school project of Okhaburi group of schools under the supervision of Phichit Primary Educational Service Area Office 1. The sample in the study included school administrators, teachers, students, parents, and school committee, 310 persons in total. There were 17 key informants. The research instruments were a questionnaire and an interview. Data were analyzed using a statistical software package, mean ( , standard deviation (S.D.), frequency (f) and sequencing.

The study results indicated that (1) according to school administrators and teachers’ opinions, overall it was at the highest level and passed the evaluation criteria. Consideration of each area found that output, process, and input had the highest mean respectively. (1.1) Location in the input had the highest mean. (1.2) Inspection and performance evaluation in the process had the highest mean. (1.3) As for output, according to opinions of school administrators and teachers, school administrators and teachers have morality and ethics that can be a good example for students. According to opinions of students, parents, and school committee, students are disciplined, (2) with regard to a guideline for developing the project, according to experts’ opinions, school administrators should promote the training of personnel and use resources efficiently, use existing media, and manage environment appropriately. School administrators should hold a meeting to clarify the content and operational guidelines, use technology for public relations, and inspect operational performance. The evaluation results should be used to make a plan for preparing the project in the future. schools administrators and teachers are able to express their opinions. Students pay attention to perform their duties continuously, stay healthy. Places of living and environment are maintained in a hygienic manner, and they live their lives in a simple way.

Creation of Enhancing Experiential Book on “Songkhla Folk Tales and Poems” to Develop Critical Reading Skills of Secondary One Students Using SQ10R Technique

Nattawut Sumlee — 2026-04-30

The purposes of this research were to create an enhancing experiential book entitled “Songkhla Folk Tales and Poems” to develop critical reading skills of Secondary One students using the SQ10R technique to examine the learning achievement in critical reading skills after using the enhancing experiential book and to investigate students’ satisfaction after using the enhancing experiential book The results of the research revealed that The quality of the enhancing experiential book “Songkhla Folk Tales and Poems” developed to enhance critical reading skills of Secondary One students using the SQ10R technique was evaluated by experts in five aspects: content, poetic structure and language use, content presentation, book format and design, and value and usefulness of the book. The overall mean score was 4.93, indicating a very high level of quality The students’ achievement in critical reading skills after using the enhancing experiential book was significantly higher than before using it at the .01 level. The pre-test mean score was 4.00 with a standard deviation of 0.80, while the post-test mean score was 7.77 with a standard deviation of 0.82 and The satisfaction of Secondary One students toward the use of the enhancing experiential book was at the highest level, with a mean score of 4.59.

Digital Resource Management Strategies for Staff in Guangxi Universities

Patchara Dechhome — 2026-04-30

The objectives of this research were 1) to study the current situation of digital resource management for staff in Guangxi universities 2) to provide the strategies of digital resource management for staff in Guangxi universities 3) to evaluate the suitability and feasibility of the strategies of digital resource management for staff in Guangxi universities. There were 6 following aspects: 1) System quality, 2) Information quality, 3) Information servise quality, 4) Intention to use, 5) User satisfaction, and 6) Individual benefit. The sample group in this research was 379 staff from 10 undergraduate university in Guangxi. The experts for focus group discussion were 10 administrators and the experts for evaluation of the suitability and feasibility were 10 high-level administrators. The research instruments were document analysis, questionnaire, focus group discussion form, and evaluation form. The statistics to analyze the data were percentage, mean, standard deviation, and content analysis.

The results found that 1) the current situation of digital resource management for staff in Guangxi universities in 6 aspects was at a high level. Considering the results of this research aspects ranging from the highest to lowest level were as follows: the highest mean was system quality, followed by information quality, and user satisfaction was the lowest mean. 2) The strategies for provided the digital resource management for staff in Guangxi universities includes 6 aspects, with a total of 36 measures: 1) 6 measures for System quality, 6 measures for Information quality, 6 measures for Information servise quality, 6 measures for Intention to use,6 measures for User satisfaction and 6 measures for Individual benefit. 3) The suitability and feasibility of the strategies for provided the digital resource management for staff in Guangxi universities in 6 aspects were at the highest level.

The Relationship Between Social Intelligence, Social Support and Digital Intelligence of the Elderly in the Bang Khen Elderly Club, Bangkok

Khwanjai Klomklang — 2026-04-30

The objectives of this research were to study (1) the level of social intelligence, social support and digital intelligence of the elderly in the Bang Khen Elderly Club, Bangkok; (2) the relationship between social intelligence and digital intelligence of the elderly in the Bang Khen Elderly Club, Bangkok; and (3) the relationship between social support and digital intelligence of the elderly in the Bang Khen Elderly Club, Bangkok.

The research is a correlational research.The population is the elderly in the elderly club,Bang khen District,Bangkok,numbering 1,518 people.The research samples were 316 elderly people in the Bang Khen Elderly Club, Bangkok obtained by simple random sampling. The sample size was determined with the use of Yamane’s Sample Size Table at the reliability level of 95 percent. The employed research tool was a questionnaire on (1) digital intelligence of the elderly, (2) social intelligence of the elderly and (3) social support of the elderly and the specific reliabilities of the three mentioned variables of .70, .79 and .71 respectively. Statistics employed for data analysis were the mean, standard deviation, and Pearson correlation.

The research findings revealed that (1) social intelligence, social support, and digital support of the elderly correlated at the high level; (2) social intelligence of the elderly correlated positively at the low level with digital intelligence of the elderly, which was significant at the .01 level of statistical significance; and (3) social support of the elderly correlated positively at the low level with digital intelligence of the elderly, which was significant at the .01 level of statistical significance.

Digital Leadership Development Model for School Administrators in Guangdong

Patchara Dechhome — 2026-04-30

The objectives of this research were 1) to explore the current situation of Digital leadership development model for school administrators in Guangdong, 2) to propose a Digital leadership development model for school administrators in Guangdong, and 3) to evaluate the suitability and feasibility of Digital leadership development model for school administrators in Guangdong. There were 5 following aspects: 1) Digital vision and rule model, 2) Digital communication, 3) Digital Knowledge and skills, 4) Environmental administration and digital networking, and 5) Digital calculate creation. The sample group in this research was 285 administrators and teachers from schools in Guangdong. The Interview group was 24 school administrators. The research instruments were document analysis, questionnaire, structured interview, and evaluation form. The statistics to analyze the data were percentage, mean, standard deviation, and content analysis.

The results found that 1) the current situation of digital leadership development model for school administrators in Guangdong in five aspects was at a medium level. Considering the results of this research aspects ranging from the highest to lowest level were as follows: the highest mean was Digital calculate creation, followed by Environmental administration and digital networking, and Digital vision and rule model was the lowest mean. 2) The model for digital leadership development for school administrators in Guangdong includes 5 aspects, with a total of 25 measures: 1) 5 measures for Improving Digital vision and rule model, 5 measures for disseminating Digital communication, 5 measures for promoting Digital Knowledge and skills, 5 measures for optimizing Environmental administration and digital networking, and 5 measures for supporting Digital calculate creation. 3) The suitability and feasibility of the Digital leadership development model for school administrators in Guangdong in 5 aspects were at the highest level.

Market Demand Analysis and Marketing Mix Factors Influenced Purchasing Decisions for Hydrogel Herbal Pain Relief Patches

Suthada Khattiya — 2026-04-30

The analysis of market demand for hydrogel herbal pain relief patches is a part of the research project entitled "Extraction of Active Compounds from Herbal Compresses for the Development of Hydrogel Pain Relief Patches by the Thasud Herbal Group." The objectives of this study were: (1) to analyze the market demand for hydrogel herbal pain relief patches, and (2) to examine the marketing mix factors influencing consumers’ purchase decisions regarding these products. The research utilized a questionnaire as its primary tool. The sample group consisted of 132 customers who used the herbal compress services provided by the Thasud Herbal Group. The statistics used in data analysis were frequency, percentage, mean and standard deviation, and multiple linear regression analysis.

The findings revealed that the overall consumer perception toward the hydrogel herbal pain relief patch was at a high level ( = 3.93). Among the marketing mix factors, price received the highest average score ( = 4.02), while promotion received the lowest ( = 3.81), indicating that consumers placed great importance on pricing that aligns with product quality and the availability of various price levels to suit individual preferences. The multiple regression analysis revealed that marketing mix factors of promotion, price, and product significantly influenced the purchase decision.
The promotion factor had the highest impact on the purchase decision of hydrogel herbal pain relief patches
(Beta = 0.2767), followed by price (Beta = 0.2578) and product (Beta = 0.0458), respectively. Meanwhile,
the distribution channel factor had no statistically significant impact on the decision to purchase herbal hydrogel pain relief patches, at the 0.05 level of significance.

The Development of Ecosystem Learning by an Arcade to Promote Computational Thinking Skills of Junior High School Students

Wannatida Yonwilad — 2026-04-30

This research aims to 1) design and develop an arcade learning ecosystem to promote computational thinking skills among junior high school students, and 2) study the effects of using the arcade learning ecosystem on computational thinking skills. The research employs a design thinking methodology. The target groups include
1) 8 computer science teachers from large schools under the Secondary Educational Service Area Office of Kalasin,
2) 30 special class students from Matthayom Sueksa 1/3 of Anukoolnaree School, selected by purposive sampling, and 3) 3 designers of learning management innovations related to content, techniques, and game creation. The research tools used include 1) interviews, 2) focus group discussion records, and 3) a user guide for the arcade learning ecosystem to promote computational thinking skills among lower secondary school students. Data analysis includes content analysis, interpretation, and calculation of the average consistency index. The statistics used are percentage, mean, and standard deviation.

The findings indicate that 1) the design and development results, derived from user experience data collection, led to the creation of an innovation design guide, including a user guide for the arcade learning ecosystem for teachers, learning management plans, and computational thinking skill assessment tools for lower secondary school students.
2) The evaluation and reflection results show that the quality assessment of the arcade learning ecosystem for teachers is at the highest level, and for students, it is also at the highest level. Overall, computational thinking skills are at a good level. The evaluation and reflection results highlight the strength of the learning ecosystem in providing practical activities that closely resemble real-life situations, allowing students to practice problem-solving step-by-step through different levels, covering all four components of computational thinking skills. The game is enjoyable, easy to play, and the content is appropriate for students, demonstrating the efficiency and effectiveness of the learning ecosystem.

Results of the Study about Youth Innovator Characteristic from the Perspective of Innovators in Thailand

Vichchuda Tuantranont — 2026-04-30

This research aims to analyze the characteristics of youth innovators based on the perspectives and experiences of innovators and their associated stakeholders. The study used structured interviews as the primary research instrument. The questions focused on identifying the attributes of youth innovators. A total of 16 participants were purposefully selected and categorized into three distinct groups: 1. Innovators who have received national and international awards. 2. Organizers and sponsors of innovation competitions and awards. 3. Mentors and supporters actively involved in fostering youth innovators. Participants provided in-depth insights derived from their unique experiences regarding the characteristics of youth innovators. The data collected from these interviews were analyzed using inductive content analysis. The findings reveal seven key characteristics of youth innovators: 1. Passion and Perseverance: They possess a deep passion for their work, enabling them to engage in sustained and continuous effort. 2. Practicality: They are focused on ensuring that their innovations have tangible, real-world applications. 3. Creativity and Unconventional Thinking: They demonstrate initiative, creativity, and the ability to "think outside the box."
4. Intellectual Curiosity: They are avid learners, enthusiastic about acquiring new knowledge, and capable of self-directed learning. 5. Analytical Mindset: They are inquisitive, observant, meticulous, and possess strong logical and analytical reasoning skills. 6. Applied Knowledge: They have a sufficient knowledge base for practical application and adhere to scientific processes. 7. Collaboration and Communication: They are effective team players, receptive to diverse opinions and constructive criticism for improvement, skilled communicators, and adept at networking.

Factors Influencing the Decision to Choose Tutorial Schools Among Upper Secondary School Students in Mueang Chiang Rai District, Chiang Rai Province

Chanon Maniam — 2026-04-30

This study aims to 1) compare the individual differences in the decision-making process of choosing tutoring schools among high school students in Mueang District, Chiang Rai Province, categorized by gender, age, academic program, grade level, and school 2) examine marketing mix factors affecting the decision to choose a tutoring school for high school students in Mueang Chiang Rai District, Chiang Rai Province.

The population used in this study was 4,489 high school students studying in schools under the Chiang Rai Secondary Educational Service Area Office. The sample size was determined by knowing the exact population size.
A sample size of 642 people was obtained by substituting the values in the formula of Krejcie & Morgan (1970) using the principle of probability sampling (Probability Sampling) by stratified sampling (Stratified Sampling) proportional to the number of samples. The tool used to collect data was a questionnaire in Google Form. Statistics used in the research are frequency distribution, mean, standard deviation, t-test, ANOVA, and Multiple Regression Analysis.

The results of the study found that Most of the respondents were Mathayom 4 students, female, 16 years old, studying with a science-mathematics study plan. And the top 3 subjects that students have enrolled in tutoring are Mathematics, English, and Physics, respectively. Age, study plan, grade level, and school affect the decision to choose a tutoring school for high school students. While gender does not affect the choice. Marketing mix factors affect the decision to choose a tutoring school for high school students in Mueang Chiang Rai District. Chiang Rai Province There were variables of the marketing mix factor that were statistically significant at the .05 level: physical evidence (β=.32), process (β=.22), and location (β=.12), respectively.

Evaluating Technological Pedagogical Content Knowledge among Second-Year Student Teachers: Insights from Learning Management Course

Chittamas Suksawang — 2026-04-30

This study examined Technological Pedagogical Content Knowledge (TPACK) among second-year student teachers. The study aimed to assess their proficiency in integrating content knowledge, pedagogy, and technology to create effective learning experiences. Data were collected through a comprehensive evaluation of seven key components of TPACK: Content Knowledge (CK), Pedagogical Knowledge (PK), Technological Knowledge (TK), Pedagogical Content Knowledge (PCK), Technological Content Knowledge (TCK), Technological Pedagogical Knowledge (TPK), and Technological Pedagogical Content Knowledge (TPACK). The sample comprised 92 second-year student teachers who enrolled in a Learning Management course at a university in Surin Province during the second semester of 2022. A mixed-methods approach was utilized, combining qualitative and quantitative data from lesson plan analyses, field notes of observations, semi-structured interviews, document reviews, and questionnaires. The findings revealed that student teachers possessed a strong foundation in TPACK, with an overall high level of proficiency ( = 4.19, S.D. = 0.67). Technological Knowledge (TK) emerged as the strongest area, indicating confidence in using technology in educational settings. However, the study also identified a relative weakness in Technological Content Knowledge (TCK), suggesting the need for further development in aligning technology with specific content areas. The results highlighted the importance of targeted training and continuous professional development to enhance TPACK, ensuring that future educators are fully equipped to integrate technology into their teaching practices effectively.