Journal of Mass Communication Technology, RMUTP

Development of Health Tourism Activities and Routes for Elderly Tourists in World Heritage City (PhraNakhon Si Ayutthaya District)

2025-01-21T12:04:33+07:00

This study aimed to 1) examine the current state of wellness tourism activities and routes, 2) develop tourism activities and routes, and 3) create appropriate promotional materials. A qualitative approach was employed using Participatory Action Research (PAR) with 20 local community leaders and stakeholders, selected through purposive sampling. A quantitative survey was also conducted with 400 senior tourists visiting Phra Nakhon Si Ayutthaya District. Findings indicate that the tourism routes have historical significance, feature woodcarving craftsmanship, and are located along the Chao Phraya River. The local community is strong and receives support from administrative organizations. To enhance wellness tourism, we developed the “Senior Wellness Tour” program (2 days, 1 night), designed for elderly tourists by ensuring convenience and minimizing exhaustion. The inclusion of traditional Thai massage was recommended to enrich the health-related experience. Regarding tourism promotion, most senior tourists are women aged 60–65, traveling with family by private car on holidays. They primarily obtain travel information through social media. The evaluation of tourism activities and promotional strategies received high ratings. Social media, particularly the LINE application, was identified as the most effective promotional tool. A guidebook, “Thai Lifestyle Tourism for Seniors,” was already developed and disseminated via LINE to promote wellness tourism. These findings highlight the strong cultural and geographical potential of wellness tourism in this heritage city. Further development of tourism routes and activities tailored to senior tourists, along with digital media as the main promotional platform, is recommended to maximize outreach and effectiveness.

A Development of Information System for Lumber Sale, a Case Study of JidapaKhaMai Shop, Kaeng Khoi District, Saraburi Province

2024-11-28T11:44:27+07:00

This research aims to 1) design and develop the information system for lumber sale, 2) evaluate the efficiency of the system, and 3) evaluate the satisfaction of the system. The method for studying and developing the system used the System Development Life Cycle (SDLC) process, developed with the Microsoft Visual 2015 program using C# language and the MySQL database on the Microsoft Windows 10 operating system. Population and samples are 5 entrepreneurs selling lumber in Saraburi province, 15 in-store salespeople and 3 information technology experts, using purposive sampling method. The tools used in this research include 1) a lumber sale information system, 2) a system efficiency evaluation form, and 3) a user satisfaction evaluation form and use analytical statistics such as mean and standard deviation. The results of the study unveil that 1) The system can handle various data such as customer data, sales staff data, information on types of treated wood, manufacturer information, order information, sales information, sales receipts, order receipts and generating various reports 2) results of system performance evaluation by experts. It was found that the system had a high level of efficiency and 3) evaluation results of users' satisfaction with the system shows a high level of satisfaction.

Media Exposure Needs for Flood Monitoring among Inhabitants in Riverside Areas, Ubon Ratchathani Province

2025-02-04T15:19:27+07:00

Objectives of this research were 1) to study media channels releasing inundation monitoring news and information in Ubon Ratchathani Province; 2) to examine media exposure of inhabitants in riverside areas, Ubon Ratchathani Province regarding inundation monitoring according to demographic characteristics; 3) to investigate the media exposure needs of these inhabitants for inundation monitoring based on demographics; and 4) to propose guidelines for the development of media channels to release inundation monitoring news and information to inhabitants in riverside areas, Ubon Ratchathani Province. This study employed mixed-methods approach through both qualitative and quantitative research. The sample consisted of representatives from public authorities involved in inundation monitoring, inhabitants of riverside areas frequently affected by seasonal inundation and community leaders. Qualitative research revealed that inhabitants required media channels for inundation monitoring news through community news towers, as communicated by community leaders. This was consistent with results of quantitative research, which indicated that these inhabitants had media exposure to inundation news released via community news towers at a very frequent level (=3.89). Furthermore, most of them expressed media exposure need for news about inundation relief operations centers at a high level (=3.52). Guidelines developed for improving media channels to release inundation monitoring news in Ubon Ratchathani Province emphasized crucial role of community leaders as personal media in alerting inhabitants to inundation situations through community news tower. Therefore, it is recommended that the government should prioritize community news towers with maintenance budget.

Information Literacy Behaviors for Low Carbon Tourism in Kanchanaburi

2025-01-30T11:40:02+07:00

This research aimed to study and compare the information literacy behavior for low-carbon tourism of the tourists in Kanchanaburi province by studying types of traveling, duration of stay, purposes of traveling, and activities performed during the trip. The sample group consisted of 400 Thai tourists in Kanchanaburi in 2023 obtained by convenience sampling.
A questionnaire was used to gather the information. The statistics used were percentage, mean, standard deviation, t-test, and F-test. The results revealed that the tourists possessed a high level of information literacy behavior for low-carbon tourism in all aspects. The highest level was the ability to collect and use information, followed by the ability to know information needed, and the ability to access information. The tourists with different travel styles; solo traveler and group traveler, had different information literacy behaviors with statistical significance at .05. Solo traveler had higher information literacy behavior than group traveler. The tourists with different duration of stays had significantly different information literacy behaviors at .05. The one - day traveler had higher information literacy behaviors than those who stayed overnight. The tourists with different purposes of travelling had significantly different information literacy behaviors at .05. The leisure tourists had higher information literacy behaviors than the gastronomic tourists. The tourists with different travel activities had significantly different information literacy behaviors at .05. The tourists whose travel activities were health tourism, leisure tourism, historical tourism, and ecotourism had higher information literacy behaviors than those whose travel activities were religious and cultural tourism.

A Restaurant Promotion Website: A Case Study of Kaotom OK in Phetchabun Province

2025-01-14T15:56:30+07:00

The purposes of this research are 1) to develop a website for restaurant promotion 2) to study evaluate the quality of the website for restaurant promotion and 3) to study users satisfaction of the restaurant promotion website. The system was studied and developed using the System Development Life Cycle (SDLC) process. The sample groups in the research include experts and website users who use the restaurant service. The tools used in the research were 1( a restaurant promotion website 2) a system quality assessment form and 3) a website user satisfaction assessment form. Statistics used in the research for data analysis are percentage, mean and standard deviation. The study results found that 1) the developed restaurant promotion website managed various types of user data, including product information, product categories, restaurant details, user opinions, reservation details, member information. 2) The results of the overall evaluation quality of restaurant promotion website by experts were at a highest level (=4.72, S.D.=0.45) and 3) The results of the evaluation of the satisfaction of the use of restaurant promotion website by users were at the highest level overall (=4.75, S.D.=0.48). The website serves as an effective promotional tool, providing customers with menu information, promotions and special events, while also enhances brand awareness and improves the restaurant’s image.

Online Clothing Store System Case Study Fashion Clothing Store

2024-11-21T08:56:41+07:00

This research aimed to 1) develop an online clothing store system, 2) evaluate the efficiency level of the online clothing store system, and 3) study the satisfaction level of users of the online clothing store system. This research used quantitative research method and involved the design and development process using Adobe Photoshop CS6 and Adobe Dreamweaver CS6 for website design and development. MySQL is used in database design, XAMPP is used to create relational databases, and PHP is developed and designed to be used in creating HTML documents. This research’s sample groups were divided into 2 groups which consisted of 1) 3 computer experts and 2) 22 system users, 1 store owner, 2 store employees 2 manufacturing company’s staffs and 17 customers. The research results found that The developed system can store customer information, manufacturing company information, clothing type information, clothing information, clothing order information, clothing sales information. It can also add, delete, edit, search data as well as issue receipts to customers. The results of the overall evaluation of the system's efficiency by experts were at a high level with a mean of 4.31 standard deviation equal to 0.69 and the results of the overall system user satisfaction were at a high level with a mean of 4.46 a standard deviation equals 0.18

Development of Augmented Reality in Tourist Attraction Publicity Brochures Bang Khayang Subdistrict, Mueang District, Pathum Thani Province

2025-02-04T15:30:37+07:00

This research aimed to 1) develop virtual reality technology in tourist brochures in Bang Khae Yaeng Subdistrict, Mueang District, Pathum Thani Province, and 2) study the satisfaction of users of augmented reality technology in tourist brochures. This research was mixed-methods research, with the population divided into 3 groups: 1) 10 people for qualitative research, such as community leaders, community enterprise groups, villagers, and stakeholders; 2) 4 experts to evaluate augmented reality technology in tourist brochures; and 3) 400 people who visited tourist attractions for quantitative research. The results of the research on satisfaction with augmented reality technology in tourist brochures from 400 respondents showed that overall satisfaction with augmented reality technology in tourist brochures was at a high level, with a mean of 3.76 and a standard deviation of 0.77.

The Production of Digital Media Video on Gender-neutral Clothing

2025-05-21T09:19:28+07:00

This research aims to 1) produce digital media video on gender-neutral clothing and 2) study the satisfaction after watching digital video media on gender-neutral clothing. The research methodology involves studying theoretical information from books, documents, articles, and related research works to produce a digital video media on gender-neutral clothing, consisting of three parts, using the 3P video production process: 1) Pre-Production, 2) Production, and 3) Post-Production. Afterward, the quality is evaluated by three experts who provide feedback for improvements and assess satisfaction with the study group, which consists of 100 members of the online social network group (Facebook Group) focused on social reflection short dramas. The study concluded that the quality assessment of the post-production of digital video media on gender-neutral clothing by the three experts showed that overall opinions were at a high level (=4.40, S.D.=0.84). The results of satisfaction assessment after watching digital video media on gender-neutral clothing from the study group of 100 individuals were at a high level (=4.42, S.D.=0.68). The study group's satisfaction after viewing indicated the effectiveness of using media for promoting acceptance of rights, freedom, and social equality in Thai culture.

“Semi-Public Space”: Social Media Under the Control of the Thai Government

2025-03-20T09:32:51+07:00

This article examines Jürgen Habermas's concept of the “Public Sphere”. He argues that media is a form of public sphere that plays a key role in promoting democracy, as citizens are able to express their opinions on public matters freely and equally. There are also phenomena and studies that demonstrate that social media serves as a public sphere that empowers citizens even more. The article demonstrates specific occurrences in Thai society, pointing out that while citizens increasingly use social media to critique the state, state agencies also employ these platforms for surveillance and control. Furthermore, there is an “online witch hunt movement” that acts like the state, electronically monitoring and prosecuting numerous citizens. The article argues that, in Thailand, social media could be merely a “semi-public space”, because citizens cannot freely express their political opinions without state sanctions. The social and political context is crucial for creating a Public Sphere and developing democracy. It also concerns the meaning of “public” which should be discussed regarding what and who are included so that they can be critiqued through media democratically.

A Semiotic Exploration of Human Language: Nature, Characteristics, and Linguistic Equality

2025-04-17T11:56:27+07:00

Human language is a complex semiotic system that facilitating communication and distinguishing humans from other species. This article examines human language through a semiotic perspective, incorporating foundational theories from Ferdinand de Saussure and Charles Peirce. It investigates how signs, symbols, and interpretation shape linguistic communication and critiques notions of linguistic superiority by advocating for linguistic equality. The study synthesizes existing semiotic theories while incorporating recent discussions on multimodal communication and linguistic diversity. A case study illustrating semiotic principles in a real-world communication scenario highlights the practical application of semiotics, elucidating how messages are transmitted through signals (any message sent from one party to another) and channels (mediums used to transmit these signals). The findings emphasize the necessity of recognizing all human languages as equally valuable within their respective cultural contexts, rejecting the idea of linguistic superiority based on structural, historical, or biological factors. This study contributes to contemporary semiotic debates and language inclusivity by integrating theoretical and applied perspectives.