ZIN HEIN, S. K.; PIRIYAPADA, S. EFFECTS OF MARKETING MIX, COUNTRY OF ORIGIN IMAGE, ETHNOCENTRISM AND ANIMOSITY ON CHINESE SMARTPHONES’ BRAND IMAGE IN MYANMAR. Strategic Perspectives on Business and Marketing Management, Pathum Thani, Thailand, v. 6, n. 1, p. 58–75, 2023. Disponível em: https://so05.tci-thaijo.org/index.php/mmr/article/view/267429. Acesso em: 10 ธ.ค. 2025.