WANG, S.; PHAWITPIRIYAKLITI, C.; TERASON, S. EXPLORING THE LINK: HOW SERVICE QUALITY INFLUENCES STUDENT SATISFACTION AND FOSTERS LOYALTY IN EDUCATIONAL INSTITUTIONS. Strategic Perspectives on Business and Marketing Management, Pathum Thani, Thailand, v. 11, n. 1, p. 47–63, 2024. DOI: 10.60101/mmr.2024.270680. Disponível em: https://so05.tci-thaijo.org/index.php/mmr/article/view/270680. Acesso em: 13 ต.ค. 2026.