ปัญญา ณ. INFLUENCER CHARACTERISTICS, PURCHASE INTENTION, AND BRAND LOYALTY: EVIDENCE FROM ONLINE SHOPPERS IN THAILAND. Strategic Perspectives on Business and Marketing Management, Pathum Thani, Thailand, v. 12, n. 1, p. 111–130, 2025. DOI: 10.60101/spbm.2025.273884. Disponível em: https://so05.tci-thaijo.org/index.php/mmr/article/view/273884. Acesso em: 6 ธ.ค. 2025.